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Every employee at this grilled cheese restaurant has a criminal record

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Two years ago, Emily Turner quit her job as a U.S. Housing and Urban Development attorney to open a grilled cheese restaurant. Turner, who worked on prisoner reentry, housing segregation, and fair housing, was frustrated about not feeling like part of the solution. The restaurant was a new way to fight for justice: To get a job at the nonprofit restaurant, you need a criminal record. On Mondays, when the restaurant closes, employees take classes in entrepreneurship and law.

[Photo: Caylon Hackwith]

The restaurant, which opened this September in Minneapolis, is called All Square, a play on the shape of the sandwiches it sells and the fact that after serving time, someone should be able to reenter society with a clean slate. Instead, people who were formerly incarcerated struggle to find jobs, get credit, and rent apartments. Turner had seen a landlord evict one couple with a perfect rental record after finding out about a 40-year-old criminal conviction.

“I really was exposed to some of the grave setbacks of the system,” says Turner. “For me, denying those with criminal records from moving forward is one of the biggest civil rights issues of my generation… I saw tremendous barriers for those with records. And also witnessed the deep privilege I’ve had.”

Emily H. Turner [Photo: Undeniably Dairy]

The restaurant’s board includes a CEO who was a five-time felon, a community organizer who was born in prison and later served time, and successful businessman who was wrongly convicted. Together, they planned a 13-month program for others with criminal records (including some who haven’t been to prison, because just an arrest record can cause problems with employment). Employees, called fellows, spend 30 hours each week working in the restaurant, and are also paid for 10 hours of structured coursework.

The work pays a living wage; employees start at $14 an hour, and are currently averaging about $22 an hour with tips. At a time when the unemployment rate for ex-offenders is nearly five times higher than that for the rest of the population, offering a job is undoubtedly useful. The nonprofit also works with fellows to make sure they have transportation to work, business attire, and basic soft skills before they begin. Mental health caseworkers provide support. But the nonprofit also wanted to go further.

[Photo: Whittier Advertising]

“We don’t want fellows just to survive,” Turner says. “We really want them to excel. In my mind as a professional, excelling means, yes, taking care of your mental health and taking care of your family. But it also means having a really legit career, not just a job.”

In classes, fellows can learn about entrepreneurship, and learn directly from the restaurant’s own experience as a business, from marketing to finances. “We’re walking them through our project, our financial projections with the restaurant where we’re actually at, our break-even points, the hours of the day that we’re not doing as well and the hours a day we’re exploding, and looking at inventory controls and how to gauge that,” she says. Guest speakers will offer training in business skills, from how to create an online presence to financial planning. Legal classes will cover basic criminal law and issues in criminal justice reform.

[Photo: Tom Kubik]

The process of launching the restaurant has been difficult, in large part because Turner had no experience in running one. “I grossly underestimated how difficult it was,” she says. On Yelp, the restaurant has a 4.5-star rating, though some reviews criticize the restaurant’s early disorganization as it learns how to run smoothly. Employees, too, have had to deal with the challenge of working in a business that makes part of their past public.

[Photo: Undeniably Dairy]
“We’re asking fellows to be part of a brand and a business that is very outward facing,” Turner says. “Everyone who knows about All Square and knows what we’re doing and knows who’s going through our fellowship. So that’s a big deal…We’re exceptionally grateful that they understand that this thing is more than just this sort of sympathy approach to ‘we’re hiring these poor prisoners.’ No, we’re taking it stance on systemic injustice.” She hopes to eventually begin working with organizations in other cities to open new locations elsewhere, addressing the problem nationwide.

The restaurant sells a book called We Are All Criminals, which tells stories of people who committed crimes and never got caught–such as smoking pot–alongside the stories of people who are living with the stigma of a criminal record. As people eat a grilled cheese sandwich with apple, brie, and pecans, or pulled pork and barbecue sauce, they hopefully also have a moment to think about flaws of the criminal justice system.

In a few months, the restaurant will begin working with another class of fellows, as some of first employees progress to management positions with more responsibility. As they graduate, she hopes that some may start businesses of their own. “We believe that we have the city’s next leaders in this room,” she says. “They’re not felons, they’re fellows.”


Paul Feig launches an incubator program for women filmmakers

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Paul Feig is launching an incubator for women directors through his digital media and production company, Powderkeg.

The initiative, called Powderkeg: Fuse, pairs filmmakers with top producers and casting directors to help develop their short films. A pool of 40 ethnically diverse women were asked to submit their ideas around the theme of community and neighborhoods throughout Los Angeles. The six women who were chosen will begin production this week, with the completed films distributed through Powderkeg.

“Each of these women has a very unique comedic voice and aesthetic, and we are thrilled to be able to bring their short film to life,” said Feig and Powderkeg cofounder Laura Fischer in a statement. “These are talented directors ready for the next step in their career, and we hope this is the beginning of a long working relationship with each of them.”

George Soros paying Kavanaugh protesters? That charge swings both ways

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This morning, President Donald Trump tweeted about the thousands of people taking to the streets to protest Brett Kavanaugh’s nomination to the U.S. Supreme Court. In it, he alluded to them being “paid professionals,” paid by the likes of Democratic philanthropist and investor George Soros.

This is a common claim from conspiracy theorists on the right, and has long been deemed untrue and anti-Semitic. But that didn’t stop Trump from tweeting it, nor did it stop Republican Senator Chuck Grassley (R-IA) from saying the exact same thing today, too.

It’s true that many people have taken to the streets to protest Kavanaugh’s nomination–many of them women and survivors of sexual assault, simply trying to have their voices heard by the politicians who have been rushing the nomination.

And there have also been a few counter-protesters holding pro-Kavanaugh signs nearby. Interestingly, one Twitter user claims to have seen these Kavanaugh supporters walking into the offices of the Heritage Foundation, a well-funded, Koch-brother-affiliated conservative think tank.

Of course, we don’t know if Heritage paid these people, and partisan groups on both sides have always tried to be involved in mobilization efforts of political movements. But Heritage has been quietly been furthering its political and ideological agenda since Trump entered office. As the New York Timeswrote this past summer, Heritage people have become very prominent in the White House, and have been able to become  influential voices in advancing the Republican agenda.

Which is to say that while conservatives are on the lookout for Soros shills, the opposite may be true, too.

After Kaepernick ad, Nike store traffic was up in blue–and red–counties

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When Nike made Colin Kaepernick one of the faces of its new ad campaign back in early September, it was perhaps the most controversial commercial move the brand has made in its almost 50-year history. Immediate reaction was swift–the stock was down, the number of people posting videos showing how they’d burned their Nike gear was way up–and it initially appeared that this was a pretty big gamble.

Weeks later, there is more data measuring the reaction, and increasingly, this is looking like a marketing masterstroke. The latest is data Foursquare shared with Yahoo Finance, in which the location-based social platform compared Nike store foot traffic the week after Labor Day (September 4-10), to the week before Labor Day (August 21-27), and found that overall foot traffic to 242 Nike stores in the U.S. went up by an average of 16.9%.

It also broke down its findings to show that foot traffic to Nike stores went up 27.3% in blue counties, and 8.5% in red counties. No word on how much of that 8.5% was just there to buy shoes to set on fire for Instagram.

Heinz is playing ketchup in the food-tech startup space

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Kraft Heinz Co. is finally getting in on the whole food-tech startup trend, hoping to bring to life new food concepts that are far more innovative than Jell-O and Velveeta, which it already owns.

The packaged-food giant has committed $100 million to its new firm, Evolv Ventures, Bloomberg reports. The fund will invest in food technology companies as well as e-commerce innovations, logistics, and supply chain technology. Basically, it’s only a matter of time before someone brings up blockchain and everyone nods approvingly.

While this is Kraft Heinz’s first fund, as Bloomberg notes, it isn’t entirely new to the world of food innovation thanks to the aforementioned Velveeta and the company’s Springboard division, which helps develop new brands in new markets.

Kraft Heinz’s foray into funds comes after competitors like Kellogg Co. and General Mills Inc. have invested in their own funds, throwing money at the companies that aim to create the future of food. However, it should be no surprise that the company behind the world’s slowest ketchup would be a little tardy to the food startup party.

For some reason, Ed Sheeran is all over Amazon’s list of most-requested Alexa albums

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Amazon has released a list of the most-requested albums that people ask Alexa to play, and for some reason a whole bunch of people want to listen to Ed Sheeran. Like a lot. In fact, Ed Sheeran accounts for three of the top five most requested records, the BBC reports.

The only potential redemption is that the list the BBC is reporting is from U.K. residents, who undoubtedly feel guilty for never putting a pence in Sheeran’s guitar case back when he was busking on street corners before he was famous. Surely, U.S. listeners have much better taste in—[furiously Googles]. Oh, never mind. According to this August article from Amazon, the most requested artist on Alexa is Taylor Swift, followed by Imagine Dragons, Kidz Bop Kidz, and, of course, Ed Sheeran. In the words of Charlie Brown: Good grief.

Is this because you listen to Alexa in the privacy of your own home and there’s no point in even trying to look cool in front of your dog and/or children? Either way, Spotify’s curated playlists sure are looking like a great alternative to Alexa right now.

Who will challenge Susan Collins? Crowdfunding site to unseat senator crashes after Kavanaugh speech

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Minutes after Senator Susan Collins (R-ME) indicated that she will vote yes to confirm Brett M. Kavanaugh to the U.S. Supreme Court tomorrow, a crowdfunding effort raising funds to unseat her in 2020 crashed.

News of Collins’s key vote was a strong blow to opponents of the controversial Kavanaugh, including sexual assault victims and their allies who view his impending nomination as a referendum on the #MeToo movement and its limits.

With Collins voting yes, Kavanaugh’s confirmation is all but certain. A floor vote is scheduled to take place tomorrow.

Opponents of Collins have been raising money via Crowdpac, a crowdfunding website, and have taken in more than $2 million to date. However, the site was unavailable for an extended period of time on Friday afternoon. Instead, visitors were greeted with a 503 error message reading “backend fetch failed” or “internal server error.” Users on Twitter immediately speculated that the failure was due to a surge in traffic.

Reached for comment, a Crowdpac spokesperson confirmed that the site was overwhelmed by a surge in visitors and an influx in donors, and offered the following statement from its CEO, Gisel Kordestani:

“While our servers being down was an unfortunate side effect of the tremendous surge in participation we’ve seen since Kavanaugh’s nomination, our site is back up. Whether supporters want to continue pledging to Susan Collins’ eventual Democratic opponent, or start a run for office in Maine or anywhere in the country, our team is standing by to help power civic engagement.

“This is a critical and unprecedented moment in our nation’s history, and we are proud that our platform has provided an outlet for citizens to participate in democracy.”

The site was back up and running within about an hour.

Collins is up for reelection in 2020, and while no Democrat has emerged as an official challenger to the longtime senator yet, whoever does could end up with lots of money to play with. So who might step up? In July, Cathleen London, a physician and inventor based in Milbridge, announced plans to challenge Collins, although it’s unclear how viable a candidate she’ll turn out to be. In practical terms, 2020 is a long way off.

Collins has criticized the crowdfunding effort as bribery, since the campaign creators said they will only accept the funds if Collins voted yes on Kavanaugh, the Washington Postreported. The fundraisers had promised not to charge donors if Collins voted no.

Correction: An earlier version of this story referred to Crowdpac as a nonprofit. It is a B-Corp.

Watch Lady Gaga’s passionate defense of Christine Blasey Ford

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Lady Gaga has long been a vocal advocate for sexual assault survivors–and she brought that voice in full force to The Late Show with Stephen Colbert.

While discussing her new film A Star Is Born, Colbert and Gaga’s conversation drifted into the national debate over Christine Blasey Ford’s sexual assault allegations against U.S. Supreme Court nominee Brett Kavanaugh. As a sexual assault survivor herself, Gaga called the recent political furor “one of the most upsetting things I have ever witnessed.” Donald Trump has openly mocked Ford and called her testimony into question, given Ford’s hazy recollection on certain details. But Gaga laid down some truths that anyone should consider before they doubt someone who’s experienced something so traumatic:

If someone is assaulted or experiences trauma, there is science and scientific proof–it’s biology–that people change. The brain changes. And, literally, what it does, is it takes the trauma and it puts it in a box and it files it away and shuts it, so that we can survive the pain.

Gaga applauded Ford for being brave enough to go through that box and speak out to “protect this country.”

Watch the full clip below.


Buckle up! Here’s a timeline of George Soros conspiracy theories

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With his latest tweet about “Soros-funded” Kavanaugh protesters, President Trump was kicking it old school. After all, the George-Soros-as-most-evil-man-on-earth meme started in the early 1990s as one of the first disinformation campaigns of the post-Soviet empire. (Of course, it all goes back to Russia.)

If you’re not an expert in currency manipulation, the economic theory of dynamic disequilibrium, or East European pro-democracy movements, you may be forgiven for thinking that Soros is the devil, Beelzebub, a hidden all-powerful Nazi, the Prince of Darkness, or Sauron. (Heck, his name even echoes the mnemonic effect of the term for the creator of the One Ring.)

In actuality, Soros is a hedge fund billionaire who was born in Hungary (as a Jewish boy, he barely escaped the Holocaust) and has devoted decades of his life to non-violent democratic movements, helping influence the fall of Communism in the Soviet Union. And that’s what first got him in trouble. The Russian regime and neighboring despots were so outraged at his support of its democratic opponents that it expelled some of the groups he funded in the region. (In 1997, the American head of a local office of Soros’s Open Society Institute was expelled from Belarus after being detained at the airport without food and not allowed to contact the U.S. Embassy.)

Around that time, due to currency manipulations that impacted economies around the world, Soros began to be targeted by critics on both the left (Paul Krugman) and the right (East European strongmen). Soon, the criticism spiraled out of control, prompting a million memes on Breitbart News and Infowars, to the point that his name has become synonymous with evil. (When he considered buying a minority share of the Washington Nationals in 2005, some Republican lawmakers called for revoking Major League Baseball’s antitrust exemption.)

Here’s a timeline of some of the most outlandish comments and theories about Soros:

1992: Hungarian populist anti-Semitic leader Istvan Csurka calls Soros a “puppet of Jerusalem.

1995: Slovakian president Jan Slota calls out Soros and others for bringing in “dirty money” to cause a parliamentary “coup d’etat.

1997: Malaysian prime minister Mahathir bin Mohamad says this about the country’s currency crisis: “We do not want to say that this is a plot by the Jews, but in reality it is a Jew who triggered the currency plunge, and coincidentally Soros is a Jew.

2007: Fox News host Bill O’Reilly spends 10 minutes calling Soros “off-the-charts dangerous” and “an extremist who wants open borders, a one-world foreign policy, legalized drugs, euthanasia, and on and on.”

2010: TV host Glenn Beck devoted hour-long commentaries to Soros, describing him as a “puppetmaster” who manipulates unions and the Obama White House.

Rush Limbaugh accuses Soros of being President Obama’s puppetmaster, “pulling the marionette strings here of our leader of the regime.

2016: Romanian TV accused Soros of paying dogs to protest the government.

Infowars host Alex Jones, who has made Soros one of his go-to betes noires, calls Soros “fundamentally evil” and airs video titled George Soros Is About To Overthrow The US.

2017: In Hungary, where the government has viciously attacked Soros with all manner of epithets, a parliamentarian delivered a speech titled “The Christian duty is to fight against the Satan/Soros plan.

Former Blackwater founder Erik Prince believes that Soros is behind a “Purple Revolution” (royalties due to the Prince estate, I might add) to topple Trump, asking reporters to look into why Hillary Clinton wore purple during her concession speech: “Purple revolution lore… I think it’s a Soros thing.”

Barely coherent talking head Tomi Lahren suggests that Soros is the puppetmaster behind Colin Kaepernick’s kneeling protests:

2018: To bring it all full circle, Russian president Vladimir Putin, when asked about his regime’s troll factory that reportedly meddles in U.S. elections, compared the effort to Soros: “He intervenes in things all over the world.

As Bush aide, Kavanaugh sent 227 emails about “surveillance,” raising questions about his role

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It took a last-minute Freedom of Information Act lawsuit against the National Archives, but the Electronic Privacy Information Center (EPIC) has uncovered that Supreme Court nominee Brett Kavanaugh may have played an important role in some of the Bush administration’s most questionable surveillance programs just after the 9/11 attacks.

EPIC learned from the archives that Kavanaugh, while working as a top White House aide, sent 227 emails to other staffers concerning “surveillance” and the “Patriot Act.” EPIC Senior Counsel Alan Butler told me it’s unusual that the word “surveillance” would be used in email communications among lawyers in the executive branch under normal circumstances. The word is more likely to appear in the context of discussions about the legality and constitutionality of specific programs or practices.

The existence of the emails raise serious questions about Kavanaugh’s involvement in–and judgement over–the administration’s warrantless wiretapping programs, the Patriot Act, the “CAPPS II” passenger profiling program, and the “Fusion centers” that databased large amounts of personal data on U.S. citizens gathered from a variety of public and private sources.

Kavanaugh also sent 11 emails to John Yoo, the lead attorney on the Bush administration’s warrantless wiretapping program, which was later curtailed by the U.S. Congress. Butler told me Kavanaugh exchanged at least one email with Yoo concerning “surveillance” and the Fourth Amendment. Yoo is also known for writing the early legal opinions that seemed to provide the legal cover for the administration’s most notorious interrogation practices, like waterboarding. Both those opinions, known as the “torture memos,” were later rescinded by the DOJ Office of Legal Counsel. After taking office, President Obama used an executive order to repudiate and rescind all of Yoo’s legal opinions concerning interrogation.

Based on the preliminary data from the archives, EPIC sent a letter to the ranking members of the Senate and ranking members of the Judiciary Committee Wednesday night asking that Kavanaugh’s nomination process and final vote be delayed another week. The proposed delay is intended to give the archives enough time to release the full content of the Kavanaugh emails. The Judiciary Committee acknowledged receipt of the letter, but has not responded to its substance.

Butler told me the Judiciary Committee had already received a subset of the Kavanaugh email information via a “special access” request to the National Archives when Kavanaugh was chosen as the nominee for the high court. When the staff of committee ranking member Chuck Grassley learned of EPIC’s findings on Wednesday, Bulter told me, they began their own investigation of the Kavanaugh emails on surveillance. The results of that work are unknown.

EPIC sued to gain access to Kavanaugh’s email while he worked for Bush between 2001 and 2006. Kavanaugh joined the Bush campaign while it was trying to stop the Florida recount in 2000, then, after Bush became president in 2001, became an associate in the Office of the White House Counsel. In 2003 he became White House Staff Secretary. The archives holds 170,000 records of emails that Kavanaugh sent, received, or was copied on while an associate. It holds another 475,000 such records from when the Kavanaugh was Staff Secretary.

The release of the email data was no small matter. The Kavanaugh email records actually belong to the George W. Bush Presidential Library, which is part of the National Archives. George W. Bush hired an attorney to represent him personally during the process of deciding which records could be released. By the time the Kavanaugh email records reached the Judiciary Committee, their scope and number had been managed by Bush, the archives, the Department of Justice, and the Trump White House.

“This is yet another area where Brett Kavanaugh’s record is being concealed from the American people,” said Senator Ron Wyden (D-Oregon) in a statement.

Kavanaugh denied having any knowledge of, or role in, the post-9/11 surveillance work when questioned by Senator Patrick Leahy (D-Vermont) during the hearings. “The fact that he appears to have had so many conversations about a topic that he denied having involvement with, under oath, raises even more questions.”

The EPIC email discovery isn’t likely to stop the vote on Kavanaugh’s nomination on Saturday, and it appears that the GOP has enough votes to send the controversial nominee to the court. But two things are clear: Brett Kavanaugh has been a highly political and partisan figure, and there’s still a lot we don’t know about his past.

Just got a new job? Make sure to ask HR these questions

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At one time, many people had the mind-set that jobs were hard to come by, so they should take whatever was offered to them with no questions asked. Today, people are becoming choosier about their career paths, and they know that they are deserving of more than the bare minimum. In our job-seeker-driven labor market, people aren’t content to take anything that is being offered, and they know that they need to ask certain questions to make sure that they are going to be treated like a valued employee and not just a number.

If you are offered a new position, here are nine important things that you need to talk with HR about before you accept the offer.

1. Ask about benefits

It is important to know what is included in the benefits package. If the benefits are not appealing, this may not be the right company for you to work at. Find out about provider options, how much you have to pay into the health plan yourself, what is covered (including prescriptions and specialty services), if dental and vision care is covered, etc. These days, with the high cost of healthcare, it is important to know that you have excellent healthcare coverage through your employer.

2. Ask if the salary is negotiable

Depending on the employer, and the job being offered, the salary may or may not be set in stone. Most employers aren’t going to come right out and tell you that salaries are negotiable because they want to pay as little as possible. This is information you are going to need to dig for, so you are just going to have to come right out and ask. You will never know unless you do, after all. Besides, you may be pleasantly surprised by the answer. In many cases, if the candidate has enough to offer an employer, the employer is going to be more than willing to negotiate the salary a little bit.

3. Ask about other perks

These days, it is not always enough for companies to offer competitive wages and benefits packages. The more perks a company offers, the more attractive the job offer is going to be. So, you need to find out what other perks might be available to you, should you decide to accept the position being offered. Perks can be anything from flexible shifts and working hours to office parties to paid time off and more. Some of the best perks to ask about are advancement training and promotion opportunities.

4. Ask about vacation time

Now may not seem like the most appropriate time to ask about vacations, but it is as good a time as any. Plus, you need to know before you take the job if you are going to actually be able to take vacations at all. Some companies only let you take time off that is unpaid, while others offer paid vacations once you have worked for them for a certain amount of time. Don’t forget to ask if you can roll over any unused vacation days and use them in the following year.

5. Ask what other employees say about the company

You can tell a lot about a company by listening to what current and past employees have to say about it. If it is a good company to work for, the HR person should have no problem telling you what employees are saying about the company, and even find people within the company for you to talk to. (Of course, you can always check Glassdoor reviews as well!) If you find out that the employees are happy in their jobs, chances are you will be as well, and that this is a company that you would like to work for.

6. Ask about incentive compensation

Some companies will give bonuses to their employees as compensation for certain incentives, such as taking on additional responsibilities, pay raises based on performance, etc. Find out if monetary bonuses are offered, and if so, what the criteria are to be eligible for these bonuses. The more you know about how you will be compensated, the more you will strive to really earn those bonuses and be the very best that you can be when it comes to doing your job.

7. Ask about relocation expenses

If you are going to have to relocate in order to take the position, you need to find out if the company is going to help with any of the relocating expenses. Obviously, they are not going to pay for everything, but if they expect you to move for them, they should be expected to help in some way. For instance, they may offer to pay a percentage of the actual moving expenses or put you up in a rental unit until you are able to find an appropriate and affordable place to live.

8. Ask about education opportunities

Many companies will offer incentives for employees to go back to school or receive additional training that is going to help them advance in their careers. In fact, this is one way that companies can ensure long-term employees, because these employees are grateful for the help, and want to give back. Some companies will pay for a portion of tuition, and some even allow you to take a leave of absence in order to get your degree. The more education you have, the more you will have to offer your employer, and they often recognize this and will help.

9. Ask for everything in writing

Ask if you can have the job offer, and everything that you have agreed on, in writing. This way, there is little chance that the employer is going to pull back on the offer. A written agreement is much more binding than an oral agreement, and if you have everything on paper, they can’t turn around later and say that something wasn’t part of the offer or add work that isn’t in the job description. If they don’t want to give you anything in writing, it is a good sign that this may not be the best company for you to work at.


This article originally appeared on Glassdoor and is reprinted with permission. 

With cheap new smart-home gear, Amazon wants to keep you in its world

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Shop on Amazon for a smart plug today, and you’ll notice that the most popular options work with Amazon Alexa, Google Home, and in some cases Apple’s HomeKit. Connecting your bedside lamp or coffee maker to the internet, in other words, doesn’t require pledging allegiance to a single company’s voice assistant.

Amazon is looking to change that with its own smart plug, along with all the other Alexa-enabled products the company announced in September. Amazon’s new microwaves, stereo amplifiers, smart home hubs, and cord-cutting DVRs all have two things thing in common: They match or undercut comparable products on price, and they don’t work with competing voice assistants. The trade-off for Amazon’s low prices is being locked into the Alexa ecosystem.

Tech giants discouraging consumers from bonding with somebody else’s platform is not new. Apple, for instance, uses services like iMessage and accessories like AirPods to discourage iPhone users from considering Android. Amazon withholds its Prime Video apps from Google’s Chromecast devices and won’t sell some products from Google’s Nest. Google has retaliated by pulling its YouTube apps from Fire TVs and the Echo Show.

Amazon Smart Plug [Photo: courtesy of Amazon]
But smart home appliances have been an exception to the rule, as most of them aren’t built by the tech giants themselves. Products such as Philips Hue light bulbs, TP-Link smart plugs, and Ecobee thermostats try to support as many platforms as possible to serve the broadest potential audience. As a result, consumers have a degree of freedom to choose between different voice assistants. If you want to replace your Amazon Echos with Google Homes, or use Siri to control your home from an iPhone, you might not have to replace all the smart home hardware you’ve already bought.

This is the kind of flexibility that Amazon is now trying to discourage with its own plugs, microwaves, and more. By creating the devices itself, selling them cheaply, and giving them top billing on its website, Amazon is laying the groundwork for homes that are only compatible with Alexa.

Amazon started moving in this direction last year with the Echo Plus, a $150 Alexa speaker that doubles as a smart home hub for devices using the ZigBee connection protocol, and which Amazon has just upgraded with a new design and better sound quality. Using an Echo Plus obviates the need for a separate hub or bridge device to control certain bulbs, switches, and sensors, the trade off being that those devices will only work with Alexa. You don’t get the flexibility that comes with other hubs such as Samsung SmartThings (which supports Alexa and Google Home) or product-specific bridges such as the Philips Hue Bridge (which supports Alexa, Google Home, and Apple’s HomeKit).

AmazonBasics Microwave [Photo: courtesy of Amazon]
Amazon has also been shunning other voice assistants as it moves into home security. The Amazon Cloud Cam, announced last year, requires an Alexa or Fire TV device to view video feeds by voice. And a few months after Amazon acquired Ring earlier this year, the smart doorbell maker indefinitely delayed the HomeKit integration it announced in 2016. (Ring says it’s still “eager to introduce HomeKit functionality,” but has shifted feature releases to ensure “the best possible experience with our products.”)

Selling even more Alexa-powered appliances–and pricing them to move–is the next logical step. The $25 Amazon Smart Plug is $10 cheaper than Belkin’s WeMo plug, and the same price as a smart plug from TP-Link. The $60 AmazonBasics Microwave is one of the cheapest microwaves you’ll find anywhere. The Echo Link Amp powers high-end speakers for $300–half the price of Sonos’ new speaker amp. The Echo Wall Clock is only a little pricier than the cheapest analog clocks at $30. The $230 Fire TV Recast undercuts other over-the-air DVRs such as TiVo’s Roamio OTA and Nuvyyo’s Tablo when you factor in its lack of subscription fees.

Along with releasing its own Alexa-first gear, Amazon is incentivizing other vendors to follow the same path. Along with the new consumer products, Amazon also announced the Alexa Connect Kit, which lets companies build smart home devices without having to write their own networking and security firmware or pay ongoing cloud computing fees. While Amazon says Connect Kit devices can work with non-Alexa voice assistants, it’s unclear how many companies will bother when the whole point of the kit is to minimize development efforts and costs. (Qualcomm and Intel offer similar kits that support multiple voice assistants, albeit without the flat cloud compute pricing that Amazon is offering.)

Over time, these efforts will result in more cheap smart home appliances that only work with Alexa, whether they’re made by Amazon or not. If you like Alexa and want to standardize your purchases around it anyway, that might not be a problem. But if you want to buy products that offer more flexibility, chances are you’ll pay more for the privilege.

Some companies are working on interoperability standards, which would connect any smart home device regardless of vendor, but Amazon isn’t supporting those efforts, and neither are Apple or Google. And why would they? The alternative–creating as many smart homes as possible that only they can control–looks much more attractive.

Sorry, but we can’t fantasize our way out of this mess

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Lee Vinsel is an Assistant Professor of Science, Technology, and Society at Virginia Tech. 

Recently, I’ve heard several people suggest that a lack-of-positive-futures, or optimistic visions of tomorrow, have hampered advances in science and technology and society. This idea builds on well-known gripes about supposed deficits in recent technological progress. As billionaire vampire Peter Thiel put it, “We wanted flying cars, instead we got 140 characters.”

The concept—call it the lack-of-positive-futures hypothesis—suggests that one reason technology hasn’t improved is that we have become too pessimistic, that we have been watching too much apocalyptic zombies-slash-climate-change-destroy-the-world porno, that we are strapped for optimistic scenarios, which we could use to build a better world.

Problems with the lack-of-positive-futures hypothesis became clear to me when I heard someone describe the founding of the Center for Science and the Imagination at Arizona State University (ASU). The story went like this: One day, science fiction author Neal Stephenson gave a talk at a conference called Future Tense. Stephenson was complaining about how – when compared to things like the Apollo Program of the 1960s and 1970s – we have become a people who fail, in his words, to “Get Big Stuff Done.” Another speaker, ASU president Michael Crow told Stephenson, “You’re the ones who’ve been slacking off!”

In other words, the bottleneck in technological progress is science fiction writers.

And, thus, in 2011, began the Center for Science and the Imagination (CSI). The CSI includes Stephenson’s project Hieroglyph, which seeks to provide “creative inspiration” through science fiction and which led to a 2014 book, Hieroglyph: Stories and Visions for a Better Future. The CSI describes itself as “a cultural engine for thoughtful optimism,” a place that offers “technically grounded visions of the future that are imaginative, inclusive, and inspiring.” Its homepage features a revolving image with the phrase “[X] a Better Future,” in which X is replaced by these nice feeling words: Imagine, Dream, Share, Make.

I think the person recounting the CSI’s founding myth meant it to be inspiring, or at least appealing, but my first reaction was, “Hold on, is that true? If we think about the history of science, technology, and capitalism and the progress made and not made since the 1970s, is the lack-of-positive-futures seriously a significant causal factor?”

I’d argue that advocates for the lack-of-positive-futures hypothesis have not taken the time to support the idea . . . like, at all! As I see it, the hypothesis faces two notable hurdles: First, there are likely many more fundamental and concrete causes of the lack of technological change since the 1970s, and the theory that a lack-of-positive-futures is one of them has little evidence. Second, we have always had positive visions of future technologies (some would argue too many!). In this way, the lack-of-positive-futures hypothesis is an unsubstantiated absence argument—that is, it claims that something isn’t happening when it is, that there is a gap where there is in fact substance. There are good reasons to think self-interest may be motivating this absence argument, and that, ultimately, the CSI may fit a corporate—or neoliberal—vision of higher education.

Forget these other things, bring on the writers!

With a few exceptions, the United States has experienced an extended period of low economic growth, stagnant productivity, increasing inequality, and sluggish, even decreasing, wages since the 1970s. An enormous literature trying to explain this trajectory has arisen out of economics, history, and other fields at least since the 1980s.

On the political left, Robert Brenner argues that global overproduction has led to depressed wages and a decline in the real economy. On the right, Tyler Cowen asserts that the United States has exhausted all of the “low-hanging fruit,” including in educational attainment and research, a situation that necessarily leads to increased inequality — which isn’t necessarily bad in Cowen’s view. (For a helpful, clear, and highly-readable synthesis of available explanations for the post-1970s shift, check out Marc Levinson’s An Extraordinary Time: The End of the Postwar Boom and the Return of the Ordinary Economy.)

Technological change is a frequent theme in these theories, some of which make technology the central factor. Most prominently, in his monumental tome, The Rise and Fall of American GrowthRobert Gordon contends that most recent discussions of “innovation” focus on digital technologies and the internet, much of which is centered on entertainment. While some of these current technological shifts are deep and important, Gordon argues that they do not hold a candle to technological changes that took place between 1870 and 1970, such as electricity; urban sanitation, including clean water and sewerage; pharmaceuticals and chemicals, including plastics; increased use of modern construction materials, like concrete and steel; transportation, including automobiles and aviation; and computers, electronics, and modern communication systems. Some even argue that the “tech world” today is just playing out technologies created before the 1970s rather than creating fundamentally new ones.

But the failure to make further radical progress in many technological arenas is not for lack of trying.

Economists quibble about Gordon’s argument, but at the very least it suggests that there are deeper causes and structures at play than Stephenson’s worry that “we’ve fallen into a habitual state of being depressed and pessimistic about the future” or that a “belief in ineluctable certainty is the true innovation-killer of our age.”

To Gordon’s account, we can add many other causes that people have suggested might be contributing to our present technological stagnation: research efficiencies that have been declining for decadesshareholder value and other corporate rules that encourage short-term thinking and lack of long-term investmentlackluster federal research fundinga failing education systemthe presence of regulations that hinder innovationthe absence of regulations that could spur on innovation; and so on.

Even assuming that our present situation is overdetermined and that lots of things have brought us here, where does the lack-of-positive-futures fit in this potent mix? And where is the evidence that it has made even one iota of impact?

The paucity of argument or evidence doesn’t seem to be holding up proponents of the lack-of-positive-futures hypothesis, though. Stephenson paraphrases Crow in this way: “The scientists and engineers, he seems to be saying, are ready and looking for things to do. Time for the [science fiction] writers to start pulling their weight and supplying big visions that make sense.”

These claims are absolutely true. On my long walks, I often find scientists and engineers from my university sitting on tree stumps in the forests near campus, full of inconsolable sorrow, crying into their pocket protectors, lamenting, “If only I had a science fiction author to give me a positive vision of the future, I could finally do something with my life.” Some of us in the humanities and social sciences across the country have suggested starting a mutual aid society for our technically-minded brothers and sisters who lack work because of the recent dearth of optimistic prognostication.

But this satire brings us to the second point — we’ve never lacked for positive visions.

Why we can’t have space elevators

While it’s certainly true that dystopian science fiction has become popular in the last few decades, it doesn’t follow that no one has been putting forward more optimistic pictures of tomorrow. Just because Stephenson and others embraced the dark images of cyberpunk, environmental doom, and whatnot doesn’t mean everyone did. From the 1980s to the early 2010s, the late author Iain Banks (who I have nominated for canonization) spun fantastic visions of a post-scarcity society he dubbed The Culture, which was full of artificially-intelligent robots and ships, giant space colonies, individuals who lived almost forever and regularly swapped genders, and seemingly endless, endless wonder. Similarly, Star Trek went off television from 2005 to 2017, but its vision of post-scarcity goodwill and polite liberalism — what a friend described as the Enlightenment-on-speed — continued all the while on the big screen.

Moreover, as Patrick McCray has examined in his book, The Visioneers: How a Group of Elite Scientists Pursued Space Colonies, Nanotechnologies, and a Limitless Future, figures like Gerard O’Neil and Eric Drexler put forward radical visions of technological progress precisely in response to 1970s-era concerns about technological and environmental limits. Similarly, Elon Musk regularly takes time away from important activities, like failing to meet production quotas that Ford Motor Company was nailing in 1910, to bless the masses with glorious visions of new technologies (which later turn out to be things that have existed for a long time, like subways).

Recent emerging technologies are regularly tied to fantastic visions of tomorrow: genetic medicine and biotech have fed the dope-laden dreams of transhumanists; artificial intelligence, the manic reveries of singularity types; blockchain, the radical libertarian fantasies of bored teenagers. We’ve poured billions (trillions?) of dollars into nanotech, artificial intelligence, robotics, biotech, genetic medicine, synthetic biology, and blockchain, but – as yet – they have failed to deliver on the marvelous futures envisioned by their proponents and spelled out by their hypemongers.

To Peter Thiel’s point about flying cars vs. Twitter, anyone who followed publications like Popular Mechanics and Scientific American as a kid can tell you that flying cars have been a consistent topic among technophiles for decades. Indeed, new companies trying to sell flying cars pop up every few years. What has kept us from having flying cars parked in our rooftop garages isn’t a lack of visions or even a lack of people trying to make it happen but much more mundane hurdles — for instance, because energy costs money.

An additional irony surrounds one of the technologies regularly put forward as the next crazy, big thing humanity should do: space elevators. The idea of space elevators, which would allow individuals to travel from a planet’s surface to outer space, can apparently be traced at least back to a 1895 proposal by the Russian rocket scientist Konstantin Tsiolkovsky. Yet, a search on Google Ngram suggests that current conversation about space elevators began in the late 1970s, and you can find it mentioned in books from the 1980s to the present. In other words, it’s a fairly new discourse that’s been going on precisely when Crow, Stephenson, and others claim we lack such ideas.

Unremarkably, when Stephenson founded Project Hieroglyph, one of his first undertakings with a structural engineer was something he called, “The Tall Tower,” which began from the question “How tall can we build something?” In an age of space elevator jabber, this idea is as normcore and unimaginative as a “visionary” project could possibly get. So much for scifi having novel insights.

All kinds of things have kept space elevators from becoming reality. First, they may be impossible with current technology. But, second and more important, it is awfully hard to justify spending billions or trillions of dollars on a space elevator when both Democrats and Republicans are — rightly or wrongly — worried about national debt. (A recent essay on Aeon argues that space elevators may, in fact, be technically possible, but note that the authors fail to give any estimate for what it would cost.)

Moreover, it’s awfully hard to justify expenditures on space elevators or trips to Mars when American infrastructure is in such bad shape and, even worse, when inspectors from the United Nations liken areas of the United States — such as Alabama’s Black Belt — to developing countriesAs Andy Russell and I have argued about Elon Musk’s Mars ejaculations, these kinds of projects cannot take priority given today’s pressing, this-world needs. Yet, even if you think everything I just said about human suffering, class, and technological priorities is wrong headed (and, for instance, you want to make a case based on “spillover” or whatever), you simply cannot argue that the problem has been lack of visions.

All of this suggests that the lack-of-positive-futures hypothesis faces a significant uphill battle. My sense is that you will go for the hypothesis precisely to the degree that you are ignorant of the history, economics, and sociology of technology and capitalism. As it stands, the lack-of-positive-futures hypothesis is bereft of intellectual seriousness. More troubling, it enables advocates to avoid the truly difficult work of thinking through the gritty, rusting realities of science and technology policy and ignore the politics of race and class and corporate power that are causing the deepest harms today. Morover, positive visions are everywhere if you care to look. And if someone has not cared or bothered to look, we should ask, “Why?”

Why?

So far, lack-of-positive-futures chatter has been conducted with little concern for facts, evidence, or truth; rather, it’s focused on persuading and moving listeners. In this way – at the risk of offending my ASU colleagues — the hypothesis strictly fits Harry G. Frankfurt’s definition of bullshit. For sure, this is a put-down, but proponents of lack-of-positive-futures will redeem the view from being bullshit by putting meaningful theoretical and empirical flesh on the bones of their rhetoric. My guess, however, is that they just will not be able to do so.

Professor Ed Finn, the Director of the Center for Science and the Imagination who has a PhD in English and American Literature from Stanford, graciously answered a few emails I sent him inquiring about the intellectual grounds and institutional resources of the CSI. Finn emphasized that members of the center don’t argue that a lack of positive visions has been a “barrier to technological development, but rather that our lack of ambitious, optimistic thinking about the future has played a part in a shift towards incremental rather than transformative change.”

This narrower scope – the nature of change, rather than the amount of change – was not clear in the original telling I heard, but even if we grant Finn this narrower arena, the CSI crowd simply has not made the kind of historical/sociological/economic argument that would be needed to sustain it. When did we shift from transformative to incremental change? What is the evidence that science fiction played a crucial role in whenever this earlier transformative change was supposedly occurring? Where is the argument that the shift from transformative to incremental change came from cultural causes – like a lack of positive visions – rather than from something else?

Finn pointed to his article in the science fiction magazineAsimov’s, where he laid out some of the founding ideas of the CSI. The die-hard sci-fi fans who read Asimov’s will no doubt be predisposed to believing their beloved genre is super important, but what stands out is the lack of evidence in Finn’s piece. Like Stephenson, Finn points to some cherry-picked anecdotes where science fiction supposedly inspired technological development. “Asimov’s robots, Heinlein’s rocket ships, and Star Trek‘s communicators are all examples of ideas that profoundly shape our thinking about technology and progress,” Finn writes. But the larger historical argument that something has changed and that a lack-of-positive-futures has at least partly caused that change receives no attention and no support throughout the essay.

There’s also some conceptual confusion, and some things just don’t fit the hypothesis. Both Stephenson and Finn mention large infrastructure projects from the early-to-mid-20th century. But the Hoover Dam and the Interstate Highway System didn’t come from science fiction, nor were they rooted in cutting-edge technologies, nor did we stop building them just because we lacked optimism. Federal budgets—and ever-mounting infrastructural debt throughout the USA that Strong Town’s Chuck Marohn calls “The Growth Ponzi Scheme”—never enters the CSI’s discussions.

Finn also pointed to an article he co-wrote in the Journal of Cultural Analytics. The article builds on Darko Suvin’s claim that science fiction is a literature of cognitive estrangement “whose main formal device is an imaginative framework alternative to the author’s empirical environment” — in other words, it’s fantasy. Finn and his co-authors work to quantify these moments of strangeness through something they call the “strangegram.”

But here too, the authors neglect the historical argument needed to sustain the CSI’s founding myth. A telling moment comes late in the article. The authors note that a loop between science and science fiction should be clear and perceivable, if their theory is right. But so far “the contours of a larger system of circulation, perhaps even a model for that circulation, remain out of reach — the objective for future research, we hope.” So far they only have “much-remarked upon anecdotal evidence.”

What this means, in the end, is that the Center for Science and the Imagination has existed for about seven years, and has apparently been repeating its founding myth all the while without bothering to back it up. When bullshit persists in universities, businesses, government, and other organizations without being challenged and questioned, we should again ask why.

Solutions to non-problems

My bet is that it’s no coincidence that a program based on the lack-of-positive-futures has been built at Arizona State University, which, under president Michael Crow, is the epitome of what some people describe as a corporate, or neoliberal, vision of higher education. As Mark S. Ferrara writes at the Ask My Professor blog, “In the book Designing the New American University, Michael Crow and William Dabars proffer a jarring vision of the fully corporatized higher learning ‘enterprise’ that panders to the needs of industry and government while paying lip service to humanistic learning and the common good.” Crow and Dabars argue that universities should become, in their words, “complex adaptive knowledge enterprises.” Of course, as in all of higher education, one important stream for supporting universities as businesses is external, sponsored research funding.

What does this have to do with the Center for Science and the Imagination? Although the CSI has not really supported its founding myth, it has managed to sell the idea to a number of public and private organizations, including the Hewlett Foundation, the National Science Foundation, NASA, the World Bank, the Intel Corporation, and a small part of a $4 million grant from the Department of Defense’s National Geospatial Intelligence Agency. If a story can be sold without being substantiated, why would you ever even bother doing the work?

The CSI’s salesmanship also makes sense of its unsubstantiated absence argument. As David Edgerton and Will Thomas have examined, absence arguments enable arguers to insert themselves as solutions to (non-existent) problems. In this case, the CSI’s argument that there is a lack-of-positive-futures (even though there isn’t) strengthens its claims to be offering a special and unique service worth paying for.

In the end, I do not care if Neal Stephenson wants to make the self-interested and silly argument that science fiction is super important for the future of technology and that we have suffered from want of his wares. Stephenson writes fictions about the past and future. If he wants to write fictions about the present, too, that’s his business. But the fact that members of higher education would repeat these ideas without attempting to put flesh on them is more troubling.

When I was researching the CSI and its founding myth, I was often reminded of the Stanford d.school’s Design Thinking programs, which I have written about recently. Design Thinking has its roots in consulting and makes outlandish claims for its own uniqueness that it doesn’t bother to support with anything but cute, fluffy, feelgood rhetoric. It’s a deep risk of turning universities so explicitly into businesses.

Capitalist structures – the political economy of contemporary higher education – are discouraging proponents of the lack-of-positive-futures hypothesis, Design Thinking, and other ideas from trying to support their views. Instead of urging members of the higher education community to think, the drive for profits fosters unthought. The fact that multiple programs across the country share these characteristics suggests there might be a broader phenomenon at hand, something we might call unthought.edu.

Perhaps all of this would be tolerable if the lack-of-positive-futures hypothesis did not come with such obvious moral and political risks. You can see why its vision appeals to corporations, granting bodies, and defense agencies. The CSI strips Science and Technology Studies of its confrontational nature and rootedness in critique and says instead that we should be spinning positive visions of tomorrow, visions that just happen to accord with, rather than challenge, corporate interests and status quo power.

At its worst, it fits the model of ASU that Mark Ferrera describes: it “panders to the needs of industry and government while paying lip service to humanistic learning and the common good.” In the face of all of the headwinds and structures I noted above that have limited technological change and led to real harm — headwinds and structures that are primarily social, not technological, by the way — the lack-of-positive-futures hypothesis suggests that we are literally going to fantasize our way out of this mess, as if our collective wet dreams are going to get us out of our prone position.

Perhaps one day the lack-of-positive-futures crowd will get it together and gather some evidence, though I, for one, don’t see much chance for that optimistic tomorrow. Until they do, though, I suggest we give them a standard reply: Get real.


A version of this essay originally appeared at Medium. Lee and Andrew Russell are currently writing a book on the problems with innovation-speak, titled The Innovation Delusion. Follow him at @sts_news.

This essay reflects the views of this author, but not necessarily the editorial position of Fast Company.

Watch the Senate vote on Brett Kavanaugh’s confirmation

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After a contentious 51-49 procedural vote yesterday, the Senate will hold a final floor vote this afternoon on the confirmation of Brett M. Kavanaugh to the United States Supreme Court.

Barring any unexpected surprises, Kavanaugh’s confirmation is all but secured after two previously on-the-fence senators—Susan Collins (R-Maine) and Joe Manchin (D-West Virginia)–said yesterday they would vote yes, despite allegations of sexual assault against Kavanaugh, and despite questions about his temperament and partiality that arose after his testimony last month.

Another round of protests were planned for today near the Hart Senate Office Building in Washington, D.C., as activists make one last effort to convince senators that Kavanaugh is not fit for the bench.

Senators are expected to begin voting at approximately 5 p.m. ET today, although it could begin soonerPBS NewsHour will live-stream the vote from the Senate floor. You can watch it here or via the embedded video below.

Why this restaurateur believes in “foolishly spending” 5% of their budget

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Years ago, a family of four from Spain spent the last night of their New York City vacation with us at Eleven Madison Park, at the height of the holiday season. It was a pretty typical winter night–you could see snow falling over the park from our massive dining room windows. The children were freaking out, in the best way. It turns out, that was the first time they had ever seen snow. Their excitement inspired us. We asked ourselves–how can we treat them to the most magical experience and allow them to enjoy that snowfall?

We decided to procure four shiny, brand-new sleds. A chauffeur-driven SUV greeted them after their meal was over and whisked them away for a night of revelry in Central Park. When we witnessed the look of the children’s faces–an almost parody of joy–we knew that our spur-of-the-moment effort was worth it. Those looks stayed with us, and it’s those expressions that bring us the greatest joy.

[Photo: Gary He, courtesy of Make It Nice]

The 95-5 doctrine

That story illustrates a central company philosophy that I’ve since named “The 95-5 Doctrine.” Back then, it was just a belief that had started to form my thinking and the thinking of my business partner, Chef Daniel Humm. Despite how it sounds, it’s not a term coined by an economist or a politician–all it means is that 95% of the time, we manage our business down to the penny. The other 5%, we spend foolishly.

When I share this concept, most people immediately home in on the last part, because to them it sounds irresponsible and careless. But think about that for a second. We’re so conditioned to be so serious when it comes to financial matters that we don’t allow ourselves to be silly every once in a while. But this is a basic human need. When we treat somebody to something unforgettable, we’re providing them with that experience.

[Photo: Gary He, courtesy of Make It Nice]

Providing fun is serious business

But before we get into the 5% side of the equation, let’s look at the other 95%. To the general public, Eleven Madison Park is known as a standard-bearer for fine dining, for earning four stars from the New York Times, and three stars from the Michelin Guide. But those who have dined with us, at Eleven Madison Park and our other restaurants, know that we are also surprisingly fun. We don’t just present good food–we bring an element of showmanship and entertainment to the dining experience. You can see some of this in our parties, like the Halloween Masquerade Ball and our Kentucky Derby celebration. But behind that irreverent veneer is a dead-serious approach to budgeting and bookkeeping. If you join one of our weekly business meetings, you’d see some of the same people who “host the party” every night in our dining rooms breaking down the bottom line with Terminator-like efficiency. The meetings are more lighthearted in tone than what you might expect, but only because our team is serious enough about the work that they’re free to report their numbers however they want.

Because we take such a disciplined approach, from time to time, we go a little crazy. But even when we do, we make sure to do it in a way that helps define and distinguish our restaurants. For example, at Eleven Madison Park, we employ two “dreamweavers,” whose job it is to create experiences comparable to what we did for that Spanish family. They’ve turned the private dining room into a rock-and-roll theater for a Nick Cave-loving fan, and have created a faux seaside scene with a kiddie pool and beach chairs for a couple whose flight to an island vacation was suddenly canceled. It’s moments like these that people will remember for the rest of their lives (and probably tell their friends about), and it’s moments like these that inspire us to provide even better experiences.

Now, those are pretty dramatic examples of the 95-5 Doctrine in action. There are less outlandish variations playing out every day, and in many ways. Say a guest orders a wine pairing to accompany their meal. Rather than serve a steady procession of wines pitched at the average appropriate price-point for the cost of the pairing, I’d prefer that our sommeliers use their expertise and the diversity of our cellar to deliver an outstanding selection for slightly less through most of the meal. At the end, they can wow our guests with a rare, shockingly expensive pour to accompany a particular course.

We adopt this approach when it comes to people too. We minimize overtime and turnover and eliminate redundancies wherever possible–but then we spend the money we save on our team. That might involve closing the restaurant for a day to host a team-building retreat, or to throwing the most over-the-top staff party we could possibly imagine.

[Photo: Gary He, courtesy of Make It Nice]

Do everything with intention

There’s a word we use a lot in our company: intentionality. It means that every decision, from the most obviously significant to the seemingly mundane, matters. To do something with intentionality means to do it thoughtfully, with clear purpose and a desired result.

I’ll tell you a secret about the 95-5 Doctrine: When I say that we spend that last 5% foolishly, I don’t really mean it. It might look foolish, but in reality, it’s intentional. In fact, it’s some of the smartest money we spend, because it delivers a substantial, if immeasurable, return on the investment. It’s that 5% that makes memories, and inspires people to rave about us. It’s that 5% that allows for spontaneity in the workplace. It’s what makes our restaurants and our company such fun places to serve and be served. And at the end of the day, that’s what running a hospitality company is all about.


Will Guidara is the co-owner of Make It Nice, a hospitality group that currently includes Eleven Madison Park, the NoMad restaurants, and Made Nice.


Dieter Rams wants Silicon Valley to stop

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Dieter Rams is done giving interviews, and Gary Hustwit can only poke at his tempeh hash with a laugh here and a sigh there, hoping he did the legend justice.

I sit with Hustwit in a chilly Chicago diner before screening the film later that night at its Midwestern premiere. Hustwit cannot know this documentary represents the last time Rams will speak to the press, of course, but Rams has certainly left him with that impression.

“He feels that’s the last interview he has to do. Seriously, he’s not doing any others,” says Hustwit. “I think he’s tired of talking and saying the same thing. He wants his books and this film going out and doing the talking.”

Dieter Rams [Photo: courtesy Gary Hustwit]

You know Hustwit from his design trilogy of documentaries: Helvetica, Objectified, and Urbanized, about typefaces, industrial design, and architecture, respectively. Hustwit’s new film is not about a topic, but a person. Rams is a 75-minute profile of the most influential designer of our lifetimes–the architect-turned industrial designer whose team ushered in the modern era of consumer technology in the 1950s and ’60s at Braun, creating the de facto template of beautiful, usable minimalism upon which most devices are made today at companies across the globe.

Rams is known for saying that “good design is as little design as possible.” But in Rams, addressing a world that throws away its phones every two years and can’t look away from a screen, he’s tweaked the message a bit. “Less would be better everywhere,” he says.

If it is his last interview, though, Rams is a fitting mic drop that directly questions the design teams from companies like Apple and Facebook that have already lined up to see the film in idolization. “In a way, he’s kind of challenging the design world in this film, sort of laying down a challenge to do better,” says Hustwit.

[Photo: courtesy Gary Hustwit]

Rams’s evolving philosophy regarding his own legacy is what drew Hustwit to profile the designer in the first place. The two first met when filming Objectified, and Rams revealed that, if he could do it all over again, he wouldn’t have become a designer, because design had been misused as a tool for excess. It’s an interview that would stick with Hustwit, even after his “design trilogy” was over. He always thought someone, perhaps a German filmmaker, would do the quintessential documentary on Dieter Rams. Then no one did.

[Photo: courtesy Gary Hustwit]

“I could see the movie in my head. I could hear it,” says Hustwit. “Once I can see and hear a film that does not exist in my head, and think, ‘That would be amazing, I really want to watch that film!’–that kind of takes hold and pushes me to make it.”

Exactly how Hustwit courted Rams to be in the film is something he glosses over, even when pressed. What I gather is that Rams, now age 86, did not want to make the movie–he felt like he’d already talked enough. But Rams also hinted that the only way he’d consider making the film was if Hustwit himself directed it, which only put more pressure on Hustwit. “If I was the only one he was going to let do it, then I had a responsibility to actually, like, make it,” says Hustwit. So the moment Rams agreed, Hustwit booked a ticket to Germany and began his first week of filming.

Three and a half years later, we get a look at the resulting product.

[Photo: courtesy Gary Hustwit]

In Rams, crisp cinematography, as poised as a T3 Pocket Radio, frames the designer through interviews in the two opposing worlds he primarily frequents. One is inside his home office, a heavenly shrine to his design that literally glows on screen. In this realm, Rams is almost a deity of minimalism, sitting amongst stark Vitsœ shelving and Braun equipment.

The other is outside his home, in a backyard, where deep green bonsai trees and a rich aqua pool flood your senses through the screen. In his office, Rams is an authority on design. But outside, he and his wife, Ingeborg, are gardeners, and both take turns giggling to the camera with delight of the natural. Where he is happiest, and why, isn’t even a question in your mind.

[Photo: courtesy Gary Hustwit]

For the remainder of the film, Hustwit follows Rams to speaking engagements and museum exhibit openings, while digging deep into the history of Braun and the influential Ulm School of Design.

Through archival photos and footage, Braun’s sacred design team is outed as a jazz-loving, chain-smoking crew, obsessed with making stereos and lighters largely to satisfy self-interest as much as anything else. It’s clear that AMC missed the perfect opportunity for a German Mad Men spinoff.

[Photo: courtesy Gary Hustwit]

“Were there any women on the design team?” Hustwit asks at one point during the film.

“Nein!” Rams shouts, mocking the ignorance of the times.

Indeed, the biggest surprise to anyone in the audience will likely be the same thing that surprised Hustwit himself: Rams, as buttoned up as he may appear, is hilarious.

At one point durning the documentary, Rams is instructed to walk through the Vitra Design Museum and critique the extensive collection of priceless, influential chairs. He revels in the practice as only a designer in his golden years can. His shots at Frank Gehry and Philippe Starck–a perfect balance of academically grounded shade–filled the audience with deep belly laughs.

It’s also a moment that made me wonder who this movie was really made for. Hustwit’s design trilogy was actually posed to a more mainstream viewer–imparting, “hey, this is why fonts and buildings are important!”–which is an approach Hustwit attributes to his own outsider nature to the world of design. But I’m not sure a layperson could watch Rams and capture its full significance as a perfectly kerned “F U” to the contemporary design world.

[Photo: courtesy Gary Hustwit]

That is because Rams clearly wasn’t made for normies; even Hustwit admits it was made for designers first. Many will be lured into this honeypot promising a rare peek into the world of a design god, only to be shamed for their complicity in the world he helped create. Over 75 minutes, Rams indicts himself, and his industry, for destroying the environment with objects people don’t need, and distracting the world with screens they cannot ignore. In what may be the film’s most damning moment, Rams walks into an Apple store in London, and looks at a tablet with a detached sadness, while lamenting that people don’t look each other in the eye anymore.

“I am of the opinion that all this digitization now is becoming more and more a part of our life. I think it diminishes our ability to experience things,” says Rams. “There are pictures that disappear, one after the other, without leaving traces up here [pointing to his head]. This goes insanely fast. And maybe that’s why we can, or we want to, consume so much. The world that can be perceived through the senses exudes an aura that I believe cannot be digitized. We have to be careful now, that we rule over the digital world, and are not ruled by it.”

[Photo: courtesy Gary Hustwit]

As we wrap our lunch, Hustwit tells me how well the San Francisco premiere went two days earlier. 1,400 people bought out the theater, and nearly a thousand more people grabbed tickets for a second showing. “The whole Apple design team came, Facebook, everybody,” he says, still buzzing from the moment.

“I love that Apple and Facebook are there, and Dieter Rams is on screen yelling, ‘All this stuff you are creating is terrible!'” I respond.

“Totally. That’s why I do feel like it’s a challenge to the design world to reassess what we’re producing, why we’re producing it, and how we could do it better. Do we really need all this stuff?” asks Hustwit, in a way he knows his question isn’t even a question. “San Francisco is the center of the design world, packed with all these people, and they’re listening to this 86-year-old German guy in his backyard for an hour and a half, about like, how they’re fucking up. And they’re loving it, and they’re laughing!”

Hopefully, to the point of tears.

Rams is touring the U.S. and Europe now. You can buy tickets here. The film will be released to digital platforms this December.

These are the winners of the 2018 Nobel Prize in Economics

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The Royal Swedish Academy of Sciences has announced that the 2018 Nobel Prize for Economics goes to economists William D. Nordhaus and Paul M. Romer for designing “methods that address some of our time’s most fundamental and pressing issues: long-term sustainable growth in the global economy and the welfare of the world’s population.”

Specifically, Nordhaus won for his research showing that the most efficient solution “for problems caused by greenhouse gas emissions is a global scheme of carbon taxes uniformly imposed on all countries.”

Romer, in turn, won for his research showing “how the accumulation of ideas sustains long-term economic growth. He demonstrated how economic forces govern the willingness of firms to produce new ideas and innovations.”

“Their findings have significantly broadened the scope of economic analysis by constructing models that explain how the market economy interacts with nature and knowledge,” the academy said in a statement.

Google won’t face legal action over Safari data breach claims

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On Monday London’s High Court blocked an attempt to bring legal action against Google for allegedly collecting the data of 4 million iPhone owners without their consent. The legal action was brought forward by the consumers’ campaign group “Google You Owe Us,” reports the Guardian. The group alleged that between August 2011 and February 2012 Google took advantage of a flaw in the iPhone’s privacy settings, which allowed it to collect the sensitive personal data of 4 million iPhone users including information about their race, sexual orientation and interests, information about their physical and mental health, political affiliations, shopping habits, financial situation, and more.

“Google You Owe Us” was seeking hundreds of dollars in damages per affected user, but the search giant’s lawyers argued that there was no suggestion the “Safari workaround” resulted in user information being leaked to third parties and that it was impossible to identify users who had been affected. The judge ended up siding with Google.

But Richard Lloyd, a consumer activist who organized the “Google You Owe Us” court challenge, said he will appeal on behalf of all users:

“Today’s judgment is extremely disappointing and effectively leaves millions of people without any practical way to seek redress and compensation when their personal data has been misused. Google’s business model is based on using personal data to target adverts to consumers and they must ask permission before using this data. The court accepted that people did not give permission in this case yet slammed the door shut on holding Google to account.”

MIT’s new tool erases anything (or anyone) from old photos

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We’re all guilty of the Crop. You know, that group photo where you look so good that–sorry bestie, apologies grandma, see ya, ex–you carefully crop the other person out.

But what if there was a tool that could erase people and things automatically–a magic wand that could do hours of imperfect Photoshop work in an instant? Now, thanks to an MIT Media Lab project led by Matt Groh, that tool is real–if still imperfect.

[Screenshot: Deep Angel]
Dubbed Deep Angel, it’s an AI that lives inside a simple-to- use website, which will scan photos you upload, or even your Instagram feed, for people, dogs, cats, snowboards, bowls, buses, traffic lights, pizzas, and teddy bears, to name a few, and automatically erase those things from your photos, according to your wishes.

As an image-conscious millennial, I fed my own Instagram feed into the machine in an attempt to improve my past. For as confusing as AI can be, Groh’s team has built a remarkably simple front-end interface to control it. In one column, you select what you’d like to remove from your photos, and in the right column, you select your source material.

I choose “cars.” And as I type in the URL of my Instagram feed, I consider the wide-ranging implications. Of course, I could do these tasks myself with Photoshop, but an AI opens the door for mindless automation, and a resulting scale. On an internet that never forgets, a tool like Deep Angel could help delete someone from your social history, like that person never even entered your life. And in a world increasingly controlled by authoritarian leaders, a tool like Deep Angel could erase bits of history–like a propaganda machine that can reach back into photographic time.

Luckily, perhaps, Deep Angel isn’t nearly so sophisticated yet. It seems to error out when sucking in my whole feed, as if the girders of the AI have been bent, then snapped, under the weight of countless photos of what I cooked for dinner.

Instead, I grab images one at a time. Can it delete a McLaren with an overzealous black and white filter? Indeed!

[Photo: courtesy of the author]
What about a spoon? Hmm. Good enough.

[Photo: courtesy of the author]
What about that staged family photo you were less than enthused to be in? Dang!

[Photo: courtesy of the author]
How about that guy in your life who you just can’t seem to shake? Whoa! MAGIC!

[Photo: courtesy of the author]
In my testing, I found that Deep Angel has a tendency to nuke photos, often leaning toward complete ruination rather than coy manipulation. But of course, like all AI, these systems will continue to get better. It’s why Adobe is using more and more AI in its own products.

Soon, you really will be able to say “delete Mark from all my photos,” and preserve those moments as otherwise pristine photographic memories. But much like a few torches were able to burn down the Library of Alexandria–the greatest collection of papyrus scrolls on the ancient world we can now never recover–so too will a few smart machines be able to scrub and rewrite the expansive digital reality we know as the internet.

This building’s giant sundial shows how much energy it’s making

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When you’re standing just outside the doors to the Maryland-based biotech company United Therapeutics’s new headquarters, there’s nothing in particular that indicates that you’re about to enter one of the few “site net-zero” buildings on the East Cost–meaning that it uses only the energy it generates within its footprint.

But then you walk in the front doors. On the wall of the building’s large atrium is an installation that looks like a giant sundial, with 24 silver markers arranged in a giant circle and connected only by beams of light. When the lights point to the center, creating a beautiful geometric pattern on the wall, they’re indicating that the building is using energy. When they reverse direction, they’re visualizing that the building has started to generate solar energy.

[Photo: Nicholas Cope/courtesy Hush]

The Energy Dial, as it’s called, was designed by the experience design firm Hush, with the goal of helping the people who work in Unither’s new building understand their own role in its sustainability. It’s a building-size interface that’s designed to do something many architects struggle with: communicate how individual behavior impacts the overall energy footprint of a building.

“We needed to create a bunch of experiences inside that basically create empathy from people to the technology that’s working in the background,” says David Schwarz, a partner at Hush. “That helps people to understand, it’s a hot summer day, so I’m not going to turn up the thermostat.”

The installation goes further than most data visualizations that attempt to explain the flow of energy in a building. By simplifying the hundreds of thousands of data points that the building generates every day as a simple binary–if it’s creating energy, or it’s using it–the designers aim to effectively communicate with the people who work there and ideally impact their behavior. “In order to participate in something, you need to be informed: Why am I doing this?” Schwarz says. “Not, let’s just show you the building’s data today.”

The large, airy atrium was the ideal place to put the Energy Dial, because all six floors of the building have glass facades facing it. But because it’s so highly visible, Schwarz and his team were mindful not to just use a big screen. “It’s not the environment where you put a big billboard with a bunch of numbers and facts and figures,” Schwarz says. “We needed to design something that spoke to people in a very gentle way and was iconic and could just be the little reminder of their relationship to the building.”

[Image: courtesy Hush]

Hush also designed some other more technical visualizations for those who do want to nerd out on the data. These visualizations, which take up a wall within the headquarters, map out the past, current, and future predictive models of the building’s energy use based on sensors, seasonal data, and information from the system itself. These were designed so that the Unither team can exhibit the building’s sustainable infrastructure to visitors.

Of course, because the building is so conscious of its energy, all the installations had an energy budget as well–the first one the Hush team had ever worked with. This guided the final design for the Energy Dial, which uses low-wattage lights to communicate energy status. “Every move we made had to be analyzed not just from aesthetic point of view or a user standpoint but also from the energy expense,” says Schwarz. “Is this going to undermine the whole point of the building? Are people going to say: Why did they do this, they’re wasting electricity, but they’re asking me to save electricity?”

It’s a very different project constraint for the design firm, which focuses on digital experiences. As a result, the project required a specific kind of minimalism. “This was really the first time we had to consider it literally on a spreadsheet to see what our interventions were costing from an energy standpoint,” Schwarz says. “It’s not just about conceptually keeping it simple.”

As the energy use associated with information and communications technology continues to rise–contributing as much as 3.5% to global emissions by 2025–it’s a new constraint for designers and technologists. After all, the Energy Dial shows you don’t need high tech to do good design.

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