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This Milk Company Is Willing To Bet You’re Not Actually Lactose Intolerant
In 2016, overall sales of milk dropped 5%, representing a loss of more than a billion dollars for dairy producers. That caps more than 10 years of declining sales of conventional milk. Amid a new...
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I’m Facebook’s Head Of People—Here’s What We’re...
When I joined Facebook in 2008, we could’ve fit all of the company’s employees into a single movie theater. There were just a few hundred of us, mostly based in Palo Alto. Now, nine years later, we’d...
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I’ve Planned The Met Gala For The Last 8 Years. Here’s What...
Sylvana Durrett is out of breath, but that’s not completely due to a massive workload. The cofounder of the newly launched children’s e-tailer Maisonette is simultaneously working her other job as...
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Would You Get Picked? New Pedigree Ad Turns The Tables On Dog Adoption
WHAT: A new ad from Pedigree’s long-running “Feed the Good” campaign, that shows the emotional attachment of dog adoption goes both ways.WHO: Pedigree, BBDO New YorkWHY WE CARE: It’s a classic...
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Your Creative Calendar: 77 Things To See, Hear, And Read This May
There are pretty much only two movie seasons each year, Summer Escape and Oscar Bait. Although the first of the two categories is sometimes indistinguishable from March and April fare (hello, F8 of the...
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How To Write A Cover Letter That Doesn’t Just Recap Your Resume
All too often, people feel that they’ve already mentioned everything worthy of note in their resume, and, unfortunately, their cover letters just become shortened, regurgitated versions of that same...
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Maybe It’s Time To Treat Facebook Like A Public Utility
Here’s a thought experiment: What would happen if every few weeks an anchor on Bloomberg TV or Cheddar pulled out a gun and shot and killed someone live on air? Those companies would shut down the...
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Here’s How Heineken Made That Awesome Antidote To Pepsi’s Kendall...
You’ve seen the ad already, right? If not, please take a moment to acquaint yourself.We’ve already gushed about it as the perfect counterpoint to Pepsi’s tone-deaf take on social conscience but still...
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This Startup Wants To Be The Antidote To Exploitive On-Demand Platforms
Five years ago, Chanson Cooley gave up her job as a high-level executive assistant at talent agency Wilhelmina to become a massage therapist. On her way out, she tapped into the concierge services she...
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What To Do When All Your Productivity Hacks Fail You
Imagine flying through your to-do list every day and having plenty of free time left over. Sound like a dream come true? That’s the promise of productivity hacks. But as somebody who’s tried almost all...
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A Courtroom Designed For Fairness, And Other World Changing Urban Designs
It takes an average of 37 seconds for a judge in Chicago’s Cook County to set bond: the amount of money a defendant must pay to stay out of jail before trial. When that sum is unaffordable, defendants...
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How Silicon Valley Companies Can Fix The Enormous Regional Traffic Jam They...
The typical Silicon Valley tech office still looks a lot like it did in the 1970s: a box-like concrete building next to a huge parking lot, in the midst of the suburban sprawl of Santa Clara County,...
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This Gigantic Art Octopus Is The Key To A Coral Reef Revival
On a rainy day in mid-April, a group of artists, entrepreneurs, environmentalists, and locals gathered on the shore of Virgin Gorda in the British Virgin Islands to watch the Kodiak Queen, one of five...
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Here’s Why The PR Industry Is Failing
It’s hard to say an industry is failing when it’s growing seven percent annually, and its ranks have swollen to nearly five professionals to every single journalist, a ratio that’s more than doubled...
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Mark Cuban’s “Dave” Spots You No-Interest Loans To Avoid...
To borrow a word Donald Trump used while describing health care, balancing your checkbook can be “complicated.” And it’s always great if you have a pal—or a parent—to call to help cover the hole in...
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“There Are No Rules”: Rag & Bone’s CEO On Challenging...
After the turmoil of the most recent presidential election, Marcus Wainwright had an epiphany.“It just confirmed to me that there are no rules,” says Wainwright cofounder and CEO of retailer Rag &...
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Have These Researchers Created An Unbeatable Ad-Blocking Technology?
Here’s the thing about an ad: If you can’t recognize it, it’s worth nothing to the advertiser. That’s the fatal flaw with web-based ads. No matter how much ad technology evades ad-blocking software by...
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What I Learned From My Nightmare Job Interview
Crappy job interviews are a fact of life. Some are more bizarre, infuriating, and embarrassing than others. But even the most disastrous interviews can teach you something that might prove helpful...
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Playstation Knows It Can’t Market VR The Same Way As Regular Video Games
Back in October, Playstation launched its first major ad campaign around its new virtual reality platform PSVR with a spot that dropped one gamer into the cockpit of an X-Wing. Soon after, it was an...
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This New Platform Lets Your Coworkers Rate You Whether You Like It Or Not
Yesterday I received two emails informing me that I just got reviewed on Completed, the new platform that its founders are billing as “Yelp for professionals.” My profile was created and filled in...
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