A sauna shaped like a giant egg is helping to attract visitors to the Arctic Circle. Artist duo Bigert & Bergström recently unveiled their Solar Egg, a golden-goose-worthy, egg-shaped sauna decorated with 69 gold-plated stainless-steel panels that reflect its surroundings. The sauna looms over the landscape like the spaceship in Arrival, if it were created by chickens.

The 16-foot sauna can seat up to eight people who are kept warm by a wood-burning stove that transforms the giant egg into an incubator for humans (like the karmic reversal of a chick incubator). The surprisingly portable egg, which can be broken down into a mere 69 pieces (this is the land of Ikea, after all), is scheduled to move around the Kiruna region this summer for maximum sauna selfie opportunities.

The giant golden egg came about as part of an urban redevelopment project by developer Riksbyggen, which wanted to lure people to Kiruna with the promise of great Instagram pics (apparently), before the entire town is moved to save it from collapsing into a now-abandoned mine. The idea appears to be working, as travel groups are now offering free visits to the Solar Egg for visitors hoping to take advantage of Sweden’s midnight sun and see the town before it moves two miles east.

In India, people like to show their religious devotion with flowers. Lots and lots flowers. Every year, some 800 million tons of blossoms–red roses, yellow marigolds, prickly xanthiums–are deposited at the nation’s temples, mosques and sikh gurudwaras, creating a colorful, but tricky waste problem.

Because the flowers have been used for worship, they’re sacred, and therefore can’t be just sent to landfill, explains Ankit Agarwal, an Indian entrepreneur. Hindu temples often throw the spent flowers into the River Ganges, a venerated waterway. But this just exacerbates the Ganges’s legendary pollution: The flowers are sprayed with pesticides and other chemicals that leach into the environment.

“When we began in May 2015, everyone thought we were mad,” Agarwal says, “No-one had seen anything come out of flower waste before and they were like ‘Oh, you really think you’re going to do something with that?'”

Waste pickers are a key part of the operation. Helpusgreen pays these informal “scavengers” to sort the flowers in their different types while taking out unwanted cup holders and garland strings. Agarwal says the pickers–mostly women of lower castes–normally earn about 10 rupees a day (about 15 cents) but now get at least 150 rupees (more than $2).

Helpusgreen convinced the temples and mosques to let them have the flowers by claiming that the flowers would, in a sense, be used for sacred purposes. Incense sticks, which are normally made of coal, are part of Hindu ritual, while the soaps are used for purification. The sticks are sold in paper infused with tulsi (holy basil) seeds, getting around another disposal problem (see the video here).

“In India, images of gods are used on incense products to boost sales,” Agarwal says. “People find it very tough to throw the packets in the dustbin because of the image. They tend to hoard them or leave them in the river or at a temple. With our packaging, once they’ve used the product, they can sow the paper in the ground [and grow the plant].”

Agarwal was recently in New York, taking part in this year’s Echoing Green fellowship. The award comes with a two-year stipend worth about $90,000–money that Agarwal plans to use for further expansion.

At the landfill in Florida’s Indian River County–an area partway between Orlando and Palm Beach–garbage trucks deliver more than 100,000 tons of yard waste from local lawns and golf courses in a year. But by 2018, if all goes as planned, instead of going in the dump, those grass clippings and tree branches will go next door to a new plant that will turn them into a replacement for petroleum. The product will have a tiny carbon footprint compared to the fossil fuel equivalent–and will also be cheaper to produce.

It’s a process that the company plans to scale up and license to others to be used to make both plastics (which are now made from petroleum) and fuel. And they say that there’s enough plant waste available in the country to make it a feasible replacement for industries that rely on fossil fuels.

According to the National Renewable Energy Lab, there are around 400 million tons of cellulose-based waste–from farm and forestry waste to urban wood waste–available in the U.S. every year. In addition, de Liege says, there are another 800 million tons of waste, such as grass clippings from backyards, not counted in the NREL data. In total, the U.S. produces roughly 1.2 billion tons of cellulosic waste annually, which could be converted into an amount equal to the 120 billion gallons of fuel used in the U.S. each year.

Once the cellulose in plants is broken down into sugar, it’s possible to ferment that sugar to create alcohol that can be used to make fuels or turned into a base for making plastic for packaging, clothing, carpet, or a myriad of other products (rather than making ethylene, a basic ingredient in plastic, from fossil fuels, it can be made from ethanol). Other companies have attempted to scale up similar technology in the past. But previous processes have been much more expensive, and companies have struggled to make it viable.

Many processes use enzymes to break down cellulose, but those enzymes have to be replaced, adding to the expense. Others use acids that quickly corrode equipment. Another process, called steam explosion, heats water to more than 500 degrees Fahrenheit under extreme pressure, and can also quickly wear down equipment. Traditional methods also don’t work well with a mix of materials, because they require consistency; Alliance says its method works well with any plant materials.

“Over the years various large companies such as BP, Shell, Dupont, [and] POET have spent literally billions of dollars chasing the cracking of the cellulosic code,” says de Liege. “Breaking down plant material is very difficult.”

“The three biggest components of cost for a cellulosic plant–one is feedstock, one is capital cost, the third is enzyme cost if they’re using an enzymatic process,” says Wallace Tyner, a professor of agricultural economics at Purdue University.

The company says that works out to be the equivalent of a barrel of oil at $18; a barrel of oil currently costs around $50. “So we are less expensive than petroleum,” he says. “We are vastly less expensive than traditional sugar methods, and that gives the ability to use our sugars to create these products economically for the first time.”

The new plant will be in a former, failed biofuel plant, which the startup is in the process of purchasing. It plans to acquire similar plants around the country to help avoid large capital costs. They also plan to begin licensing the technology to others, like plastics manufacturers, to use elsewhere; the company recently sub-licensed the tech to a soon-to-be-built plant in Bakersfield, California. Their own first plant, which the startup expects to begin operating at full capacity in 2018, will focus on producing fuel called cellulosic ethanol, which it says produces 85% to 95% less greenhouse gases than petroleum-based products. Like other ethanol, cellulosic ethanol can be blended with gas and used in typical cars.

Because the technology is modular, they say that it could be deployed anywhere–in factories, mobile units in trucks, villages in India, remote islands without their own source of fuel, or Navy ships. “As the Navy is steaming toward a far away conflict, it can be processing algae and fleet waste into jet fuel,” he says. That could include food waste from the thousands of sailors living on board. “And when it gets to this forward operating base, you can remove this unit and stick it out in the middle of a jungle at an airstrip and you can create your own fuel right there as opposed to having these long logistical lines of gas trucks running back and forth through enemy territory.” The base could grow algae and hydroponic crops to use in the process.

While some other attempts at producing sugar from plants have required land and resources to grow those plants, the startup says that isn’t necessary. “We have plenty of green waste,” says de Liege. “And the beauty of this process, as opposed to some of the others, is we don’t need to grow an energy crop. We don’t need to take up valuable agricultural lands that can be used to produce food . . . we can use the waste of those products. We can use paper waste. We can use lawn waste. . . . We have the feedstock. We just need the will to deploy this wide.”

About three weeks ago, I stood in a crowd of thousands at Governors Ball, watching Lorde explode on stage to the thudding piano beats of her single “Green Light.” It was one of the first hot days of summer, and I smelled like the Miller Lite I’d been holding when a bro rammed into me trying to get closer to our Lorde. The show was sweaty and alive as we danced along with a Lorde who seemed incapable of holding the music inside her. It lit up her limbs, and we understood those jerky, spastic movements that have become her signature–she just can’t help herself.

And then I heard her new album the way it was maybe meant to be heard: in a small, dark room with 44 other Lorde superfans–almost all of whom were between 18 and 23 years old–as Lorde herself explained the story and writing process behind each of Melodrama‘s 11 tracks. On Tuesday morning, Lorde tweeted that she wanted to do something “super intimate” for 45 of her New York City fans. Thanks to the quick emailing and generosity of a friend, I got to be one of them.

NYC… 9pm tonight i wanna do something with u. super intimate capacity — 18+ — first 45 to email melodramalistening@gmail.com

— Lorde (@lorde) June 13, 2017

At 8:30 p.m., the 45 chosen ones were shuffled into the dimly lit basement of Sing Sing Karaoke on New York City’s Lower East Side, where we were given air conditioning, pizza, sliders (which Lorde referred to as “small burgers”), and soda. It was the pizza party of our dreams. As we waited for the 20-year-old singer, we chatted like drunk girls in the bathroom, floaty and giddy and generous with our compliments of Lorde and each other. The girl next to me, a self-proclaimed nervous talker, repeatedly mentioned that she was going to puke up all that delicious pizza. We passed around cupcakes, reveling in the fact that we could all say Lorde bought us dinner and not be lying.

And then Lorde appeared, in two braids, wearing a jacket with “Scorpio” emblazoned on the back. The first thing she did was light candles. And then she pulled up the album on her phone, and our giddiness fell silent as we listened to the first bars of “Green Light.”

played 50 special people the album tonight in nyc. so much loooove ???? pic.twitter.com/NVoOvjCR9j

— Lorde (@lorde) June 14, 2017

When I first heard Lorde’s single “Liability,” which she performed on Saturday Night Live back in March, I misheard the lyric, “every perfect summer’s eating me alive” as “every perfect song was eating me alive.” The latter is what listening to Melodrama with Lorde in the room is like–the harshness, the gnashing of teeth, the small smile on her face as she sat, head resting on her hands and eyes to the floor as if too shy to look at us. It was like being eaten alive in the most lovely way, the joy in being devoured whole, in being known.

That has always been one of Lorde’s strengths: the knowing. At one point during the night, she referred to her song “Hard Feelings/Loveless” as being a song about our generation, us young millennials–about how we fuck each other up and act like we don’t care. The use of the word “we” felt so deliberate, a way of acknowledging the shared experiences of our similar ages, even across obvious differences in wealth and level of notoriety. Her first record, Pure Heroine, spoke to a specific kind of suburban lifestyle, the reality and also the romanticization of hanging around swimming pools and imagining futures that felt very far off in the distance.

cannot describe to you how it felt to be playing an album for you and to hear your stories again. two days people ✨ #JUNE16

— Lorde (@lorde) June 14, 2017

Now, the future is not so far off. And maybe that’s what Melodrama is about–facing the idea that those perfect summers will end, that the perfect songs will end, that maybe they weren’t so perfect after all. She gets at that notion again on “Supercut,” which is about remembering only the best parts of relationships. On the very Robyn-esque number–which Lorde said was the musical sister to “Green Light” but the emotional sister to Pure Heroine track “Ribs”– she sings a line that sounds something like “In my head I do everything right.” For Lorde, the what-ifs seem equally important to the reality–the way we think about how the things that happen in our lives matter, even if it differs from the truth. She is offering us a coping mechanism for when things turn sour, as if to say your first heartbreak can taste sweet.

LORDE

A post shared by P. Claire Dodson (@claire_ifying) on Jun 13, 2017 at 8:33pm PDT

During the night, Lorde passed around handwritten cards with her favorite, most important lines from Melodrama. Mine is a line from “Sober II (Melodrama)”: “Oh, how fast the evening passes, cleaning up the champagne glasses.” It has a little scribbled champagne glass in the corner.

The lyric strikes me as one of the most powerful on the record. It’s the lesson learned at the end of each party and at the end of each high: Savor the fizz, because sooner than you think you’ll come down, and then you’ll have to clean yourself up. But on Melodrama, which ends with the energetic and upbeat “Perfect Places,” it feels like Lorde is saying that maybe there can be a little joy in the dish washing, too.

As the country honors their male role models on Father’s Day,  it’s worth asking if the current president, who is the father of five, is good for dads.

On Policies For Working Fathers

As a candidate, Trump proposed six weeks of paid leave for birth mothers whose employers didn’t offer a benefit. As president, Trump’s proposed budget extends the benefit to cover all gender birth and adoptive parents, which is an improvement over the original.

However, as Fast Company has reported, just offering a benefit doesn’t guarantee that people will use it. Or that the culture–which starts at the top– will support dads taking time off work. In the case of taking time off to care for a child, a leader’s stance can signal their acceptance or denial of the need for such a policy. Just look at the message sent by Mark Zuckerberg when he took full advantage of Facebook’s paid leave, as compared to Marissa Mayer, who went back to the office post haste (no working from home at Yahoo), even though the company’s policy allowed for 16 weeks of paid time off.  

The childcare plan proposed by the administration, however, doesn’t offer dads much in the way of relief.

As one of the largest expenses families face, childcare costs continue to contribute to wage inequality. Recent research from the EPI found that while costs vary by state, it ranges between $344 to $1,472 a month to care for one preschool child. On top of that, a recent Department of Agriculture report estimates the cost of raising a child at $233,610 for married, middle-income parents. The cost of childcare is the third largest part of that expense and can be as much as 30% of a parent’s annual income.

According to the Tax Policy Center, families making less than $40,000 will get a tax credit of $20 or less. “Those with incomes over $3.7 million would receive an average tax cut of nearly $1.1 million, over 14% of after-tax income,” the report’s authors write.

We’ve reported that the astronomical cost of childcare is forcing some women to quit their jobs rather than pay for nannies or daycare (since women typically earn less). But it’s also unfair to put the burden of earning solely on one person.

On Setting An Example

Studies have proven that the people best equipped to promote gender and racial equality at work are white men. Is there a more well-known, wealthy white guy with a larger soapbox than Donald Trump?  

It starts at home and moves into the workplace. I might never have had the education and career I have without my father’s guidance and mentorship. My dad’s belief that I could do anything I wanted and that I should be paid equally to do it, made me look at a career as a given, not something that I didn’t have a right to.

We have seen Trump give his daughter Ivanka full credit for her work on the initial child care and paid parental leave plan. She, in turn, has staunchly defended his position on gender equality by pointing first to her position in the Trump Organization and now as his advisor in the White House. 

However, a recent photo of Trump taken during the signing of several executive orders suggests otherwise. In it, he’s putting his signature to one that removes U.S. funding to any overseas organization that offers abortions, even if the organization provides those specific services with their own funds. He’s surrounded by men, including Ivanka’s husband, Jared Kushner. Such a publicized moment illustrates that Trump’s not as invested in equal representation of women as his daughter might say. Not a great example for the men of this country.

If Trump truly believed in equality and acted on it, it wouldn’t just benefit women and underrepresented minorities. It would be good for men–especially Trump. His proposed budget relies on 3% economic growth, yet is likely to only produce 1.9% as it stands, according to former Office of Management and Budget Director Jim Nussle. Closing the gender wage gap could add trillions to the economy, but at the current rate, it’s going to take more than 40 years to get there.

Trump’s even in a position to change welfare. Right now, only 14% of American workers have access to paid leave. But parents who took leave report lower levels of public assistance in the year following their child’s birth, than those who didn’t, according to a study from Rutgers.

Trump stands to make an enormous impact on these policies if he puts legislative muscle behind them, and by extension, the American workers he’s vowed to support. If he really wants to make America great again, Trump needs to think of the women (and men) of this country and work towards equality.

The world is full of well-meaning people, and unfortunately, terrible advice. If you are a recent graduate, chances are you’ll be hearing a lot of unsolicited advice. Of course not all of it is terrible; once in awhile there are some useful gems. But in most instances, people give advice based on what they’ve experienced (which might be outdated), or what they think is best for you (which might not actually be).

Here are some examples of common advice that you might want to stay away from.

Classic Advice: Always Pay Your Dues

When you graduate from college, you’re essentially entering the workforce as an inexperienced individual–so it’s likely your first job is going to involve a lot of grunt work, like fetching coffee, taking notes in meetings, and photocopying pages and pages of documents. There’s also this idea that as a new grad, the only way you’ll move up is if you put your head down and slog through these tasks for the next year or two.

Better Advice: Find A Way To Make “Grunt Work” Meaningful

There are situations where this is the case, but this doesn’t always apply to everyone. Nike apparel designer Kevin Lancelin told Fast Companythat from the start of his degree, his ultimate goal was always to work as a designer at Nike. So he designed his coursework and curriculum to best position himself to work for the sports apparel giant. “I really studied to impress Nike.”

Related:How To Advance Your Career In A Crappy Entry-Level Job

And even if you do end up with a job that involves a lot of grunt work, silently grumbling isn’t the only option. Writer and marketing strategist Ryan Holiday suggests some ways where you can be strategic about utilizing grunt work to your advantage, like finding a niche that you can own, particularly if it’s something that no one else wants to do.

Classic Advice: Follow Your Passion And You’ll Never Have To Work A Day In Your Life

On the other side of the coin is the inspirational advice that your “dream” job is waiting just around the corner if only you stay true to your one true passion. But being too narrow-minded about pursuing a job that matches your “passion” is an equally dangerous strategy. First of all, your passion isn’t guaranteed to put food on the table–you might love belting out Broadway songs, but if you can’t sing in tune, you probably won’t be able to make a living as a performer. Second of all, following your passion doesn’t change the fact that there will always be parts of your job that don’t make you excited to get out of bed.

Better Advice: Look For A Job That You Can Find Some Purpose In But Don’t Expect Work To Always Make You Happy

Psychologist Tomas Chamorro-Premuzic recently wrote for Fast Company: “It’s one thing to try and find a sense of purpose within an otherwise mundane job, but it’s another to expect your job to make you happy, as though it’s a universal right. Work has always been a poor vehicle for self-actualization, which is why very few people would do it for free. And pretending otherwise adds heaps of unfair pressure on the average employee to find their “dream job.” It’s raised career aspirations beyond what it is feasibly achievable for most, and a lot of the time it backfires.”

Classic Advice: Never Give Up

At a time where hustle, persistence, and grit are glorified, giving up on something can feel like the wrong thing to do. After all, if you just keep chugging away at it, you’ll eventually get there, right?

Well, not if you’re working on the wrong thing. Caroline Cotto, a culture content creator at HubSpot, told Fast Company in an email that she was extremely self-conscious about quitting her first job as a researcher at a nutrition lab when she realized it was the wrong place for her. “I’m not a quitter, even when things are challenging. But, when I started my job at HubSpot, I quickly realized that quitting and refusing to settle for a job I did not enjoy was probably the best decision of my life.”

Better Advice: Know When To Quit Something That’s Not Right

Writer Eric Barker also highlights this point in his book Barking Up The Wrong Tree, saying that“quitting” is often seen as the opposite of “grit.” But in reality, Barker says, they’re complementary. When we don’t quit a career that we know doesn’t suit our strengths, skills, or priorities, we’re less likely to excel and be a top performer.

Classic Advice: Keep Your Options Open

It’s a little unfair that we’re expected to figure out what we want to do for the rest of our lives by the time we’ve graduated from college. And because many of us don’t, a lot of college graduates choose to do things that “keep their options” open, like going back to graduate school without any clear direction. Adam Braun, founder of college alternative startup MissionU, tells Fast Company that one of the worst bits of career advice he often hears is that “getting additional degrees is a guarantee” in career success. After all, additional degrees cost money–in most cases, a lot of money. And if we graduate still confused about what we want to do, we still have to find a way to pay back those student debts.

Related:What I Wish Someone Told Me Before I Started My First Job 

On the opposite end of the spectrum, we might know exactly what we want to do, but we’re too scared to pursue it in case it doesn’t work out, and so we default to jobs that we don’t really like to be on the safe side. I see a lot of my friends who know what they’d really like to do (say, work in nonprofits or start their own business) and end up taking jobs like management consulting with the rationale that it’ll “keep their options open.” The problem? They still can’t bring themselves to quit five years later.

Better Advice: Commit To Something

There’s nothing wrong with dabbling in a few different fields, and post-graduation is the perfect time to do that. But without a clear sense of direction and action, we’ll just end up confused and probably unhappy. How do we asses our careers when we don’t really know what we want that to look like, or if we are too afraid to take the first step?

Even when you’re still deciding what to do, decide to commit to something (and only go to grad school if you have a clear and compelling “why.”) At the very least you’ll acquire valuable skills, and ironically, that might open up more opportunities that are more aligned with what you want. Blinkist cofounder Sebastian Klein previously wrote for Fast Company, “People with rare skills are more likely to get great jobs in which they’re allowed creativity and control.”

If you fall into the camp of being afraid to commit, there’s a simple question to ask yourself–will you regret not taking action right now? Author Jon Acuff says that this way of thinking helps him push through when fear creeps into his career decisions. “Retreat has a much longer shelf life than fear.”

Classic Advice: Never Say “No” To Opportunities

Yes, opportunities come when we least expect it, and sometimes these opportunities do lead to bigger and better things. But sometimes it can be smarter to say no, especially when those extra opportunities actually hamper our ability to do our jobs effectively.

In a previous article for Fast Company, Lauren Berger, CEO and founder of InternQueen.com said that a graduate’s desire to go above and beyond can leave them overstretched and prone to neglecting their primary responsibilities. She recalled a conversation where a talented employee was told he was on the verge of being let go because he wasn’t adequately performing his core duties.

Better Advice: Know When To Say “No,” You Can’t Do It All

Berger asserts, “You might be good at everything, but when you’re hired for the job, you have to focus on the task at hand.” As a new employee, it can be smarter to hold back if you feel that the extra project is going to compromise your quality of work.

I bet you’ve worked with a few jerks over the course of your career. And whenever you figure out that someone’s not very friendly, you swear to yourself that you’ll never, ever be like that person. After all, you want people to like you at the office, so why would you go out of your way to annoy them?

But there are some subtle ways that even the nicest people accidentally offend their coworkers. Here are a few of the most common ones, with solutions for bouncing back after you’ve realized you’ve made the mistake.

1. You Unknowingly Poke Fun At Their Upbringing

Everyone has strong opinions about dumb things, from the best nostalgic TV shows, to your elementary lunchbox snacks, to the worst hometowns. I’ve honestly lost count of the number of times I’ve said, “My commute stinks, but at least I don’t live in that neighborhood.”

Related:How To Make Small Talk That Doesn’t Confuse Or Offend Your International Colleagues

Or even worse, “Yeah, that seems like a good deal for a plane ticket, but why would you ever want to go there ?” And in each case, I’ve learned that someone across from me either grew up in one of those places or travels there for a beloved family vacation each year.

How To Recover

There isn’t necessarily a silver-bullet solution to bouncing back from saying, “Hey, the way you grew up is the worst!” Your coworkers tend to take pride in that kind of thing. But I’ve found that a little self-deprecating humor can go a long way.

After all, I’m from what many people call the armpit of America. Colleagues will find it difficult not to laugh with you if take a jab at yourself in the same breath.

2. You’ll Offer Help That’s Unwanted–and Flat Out Wrong

You should be commended for offering help whenever you see fit. That means you’re a good teammate, right? In most cases, yes.

But there are also times when you interject on something that you’re not quite up to speed on. And even though your intentions are good, it’s easy to annoy your coworkers by offering a bit of advice they didn’t ask for–and then being completely wrong because you didn’t know exactly what was going on in the first place.

How To Recover

Here’s where a simple apology can go a long way. I can still remember a time when I was “corrected” about a stat I used in a piece that someone thought was interpreted incorrectly.

And even though I tried to rebuff the advice politely, I got radio silence afterwards–which was totally irritating. If you’re wrong, you’re wrong. The words “I’m sorry” are a simple and effective way for both of you to move forward without any hard feelings. (Just in case you need them: Here are templates that make saying “I’m Sorry” so much easier.)

3. You’ll Give Positive Feedback That Actually Sounds Sarcastic

There’s nothing wrong with adding a little personality to your interactions at work. In fact, I’d encourage it. But sometimes your choice of words can mean the difference between making someone feel good about the work they’ve done–and making them think you’re messing with them.

Related:8 Ways You’re Making People Tune Out When You Speak

You might know that by saying, “Hey chief, big time performance today,” you’re trying to be sincere. But for some of your colleagues, it might not be so obvious.

How To Recover

If your coworker gives you a funny look or scoffs at your comment, take it as a sign to add a little more transparency to your feedback. Don’t be afraid to say that you really meant what you said.

It might seem like overkill to you, but when your teammates think you’re just joking around, take the initiative and let them know that you were serious about your feedback.

The bad news is that at some point or another, you’ll unknowingly ruffle a coworker’s feathers. But the good news is that you’re probably reading this because you’re not a monster–and I’m sure you’ll use the tips here (or come up with your own) to help smooth things over.

Even better? Most people have done the same thing, so you’re not alone. And as long as you don’t dig your heels in and insist that you just couldn’t have said that offensive thing, you’ll be able to laugh about it together more quickly than you realize.

This article originally appeared on The Daily Muse and is reprinted with permission. 

More From The Muse:

• 4 Better Ways to Handle a Condescending Coworker Than Stooping to His Level

• This One Simple Change Will Make Dealing With an Intolerable Coworker Tolerable

• 7 Ways You’re Losing Respect In The Office 

This week, recruiters dished on what the worst LinkedIn profiles have in common, and we learned how some people always land job offers, plus what it takes to launch a product line without building an entire startup first.

These are the stories you loved in Leadership for the week of June 12:

1. Recruiters Explain What The Worst LinkedIn Profiles Have In Common

When recruiters need to find someone to hire, LinkedIn is the first place they go. That means going through a lot of boring and unmemorable profiles. This week they shared what makes them pass by immediately. For instance: If your headline just restates your unexciting job title, you’re probably getting overlooked.

2. Three Secrets Of People Who Always Get Job Offers

Some people seem to have all the luck. They land their dream jobs without filling in the time-consuming job applications—come to think of it, are you sure they even sent in a resume? So what’s their secret? In a nutshell, being willing to break a few rules of the job search can go a long way.

3. A Former Navy SEAL On The Hidden Influencers In Every Team

Every organization has a formal structure, but hidden within it are informal relationships that influence every team member’s actions and decisions. This week Chris Fussell, a former Navy SEAL, recounted having to teach this to a new civilian he once hired. His method? Fussell put his new hire on a 90-day crash course in spotting their team’s hidden, unofficial influencers. Here’s how it worked.

4. How (And Why) To Launch Your Own Product Line, No Startup Required

These days, you can sell your own line of beach towels or shower curtains without being a product designer or having access to manufacturing facilities. In fact, all you need is a good Wi-Fi connection and a working computer. Digital nomad Arianna O’Dell shares how she uses on-demand platforms to earn some extra income on the side, no matter where in the world she finds herself.

5. Common Workplace Mistakes New Grads Don’t Realize They’re Making

The transition from college to the workplace can be scary. There are new people, new surroundings, and new tasks to learn quickly. Mistakes are bound to happen. But you can avoid some of them just by avoiding stuff like pulling all-nighters to finish big assignments. Here’s what else to watch out for.

After just five months in office, the Trump Administration has pulled us out of the Paris climate agreement, proposed deep cuts in research and development for electric cars and renewable energy, and made numerous anti-climate appointments at the Environmental Protection Agency, Department of Energy, and Department of Interior. Trump’s entire agenda seems designed to help fossil fuel companies at the expense of the clean-energy sector.

For anyone who cares about global warming and a less-polluted world, these are surely depressing developments. But there are silver linings. The role of governments–even a government as big and as powerful as the United States’–may not be as important to the future of energy as it once was. Investment in renewables continues to outpace those in fossil fuels two-to-one. The economy is growing and emissions aren’t. And solar and wind are set to become cheaper than coal just about everywhere (if they haven’t already). As Bloomberg New Energy Finance (BNEF) chairman Michael Liebreich likes to say, solar and wind aren’t “alternative” forms of power anymore. They’re mainstream, and they’re coming to the fore just as we need them most.

BNEF’s annual New Energy Outlook takes account of these trends and makes predictions for solar and wind that once would have been incredible. It notes that the cost of electricity from solar PV has fallen by almost a quarter since 2009 and is set to fall another 66% by 2040. It says solar power is already as cheap as coal-derived electricity in Germany, Australia, the U.S., Spain, and Italy. By the beginning of the next decade, it says it will be cheaper than coal in China and India as well.

“Renewable energy sources are set to represent almost three-quarters of the $10.2 trillion the world will invest in new power generating technology until 2040, thanks to rapidly falling costs for solar and wind power, and a growing role for batteries, including electric vehicle batteries, in balancing supply and demand,” the report says. BNEF expects solar and wind to make up almost 50% of the world’s installed generation capacity by 2040, up from about 12% now.

Unlike coal, solar is a technology and technologies tend to get cheaper and more productive over time. The report foresees U.S. solar becoming 30% cheaper by 2022 and 67% cheaper by 2040. By contrast, the cost of coal will remain flat–and will thus see a 51% reduction in generation capacity in the U.S. by 2040, the report says.

Coal use for power will also plummet in Europe, and will only be partly offset by a growth in coal power in China and India. The report sees emissions from all energy peaking in 2026, and being 4% lower in 2040 than in 2016. That’s not sufficient to keep temperatures from rising above the internationally agreed 2 degrees Celsius threshold, however. For that to happen, BNEF says the world needs more than $5 trillion in additional clean energy investments.

The big question with renewables may not be their price, but whether electricity grids can handle their fluctuating nature. BNEF sees electric vehicles and battery storage playing a key stabilizing role, charging up when availability is high and prices are low, and then discharging when solar and wind aren’t as abundant. By 2040, the power stored in EVs will account for 12% of electricity generation capacity, becoming an integral part of our electricity infrastructure.

“This year’s forecast shows EV smart charging, small-scale battery systems in business and households, plus utility-scale storage on the grid, playing a big part in smoothing out the peaks and troughs in supply caused by variable wind and solar generation,” says Elena Giannakopoulou, lead analyst for the report, in a press release.

To be sure, the Trump Administration’s actions on climate and energy are regressive. But the consolation is that energy markets have their own momentum these days. BNEF makes its forecasts assuming that government subsidies will disappear over time. If they remain in place, or technology takes greater-than-expected leaps, the trajectory for renewables could be more favorable still.

Let’s get right to it: You are writing bad emails. Usually that shakes out one of two ways. In the first, you agonize over each word, padding your emails with too much information, a sundae of cover-all-bases requests and hedge-your-bets recaps with an overwrought cherry of pleasantries on top. You spend way too much time crafting the perfect message when the recipient is only going to skim your soliloquy for action verbs, sort out whether they need to respond, and discard it like a flyer for Live Comedy in Times Square.

Or else it’s the reverse: You under-think, reacting to each group email upon arrival, rapidly crafting a response, your finger hovering over the reply-all button so you can join the group conversation and get your name on the board, clogging everyone’s inbox in the process.

But there are two general rules that can help save you from both scenarios. The first: Say less. The second: Chill. And as it turns out, both rules are super important when you’re angry.

Breathe And Slow Down

Whenever emotions come into play, take “say less” to its ultimate extreme: Just don’t write an email when you’re feeling angry or anxious or sad or ashamed. Don’t speed-read an email that includes critical feedback, get riled up, perhaps misread the message, puff up your chest, respond with something defensive, and subsequently come across as a demented ass.

Related:Six Ways To Write Emails That Don’t Make People Silently Resent You 

If you’re experiencing an extreme level of emotion, write a draft of the email you want to send and wait at least two hours to send it (after reading it over first.) Don’t pop off and send something you may later regret. It’s in writing forever.

Say It Out Loud

Read your most important emails aloud before you hit send. If they sound testy or rude, and you don’t want to sound like that, soften the language. Kindness is a choice (and it’s an easy one) once you let down your guard and realize that no one can actually hurt you over this email chain.

Equally, read your correspondence aloud and listen for overly timid language and excessive apologies—some of us do try to overcompensate when we’re upset or frustrated instead of mouthing off. You’re allowed to be direct and ask for what you want. Just do it with correct grammar and a few niceties, like “Thanks.”

Err On The Side Of Formality

When in doubt, go slightly more formal. (Unless you’re writing to someone you know well, and a formal tone would seem spiteful or passive-aggressive.) Use all of the manners you’ve learned in this world as a civilized human. Be friendly, but polite.

Cut To The Chase

Keep it concise, direct, and to the point. Don’t include feelings or extraneous information. This is a business email, meaning you should become the Raymond Carver of the form, conveying your message in the most specific and sparest of prose. Before you send, see if there are words, thoughts, or paragraphs you can completely delete and still effectively make yourself heard.

Consider Whether It’s The Right Medium For The Message

And as a final gut-check: Are you sure you want this message in writing, or would you rather not have a permanent record of this conversation? Can you achieve what you desire by picking up the phone or walking a few steps to an adjacent cubicle? Would this actually make things less complicated?

For context, let’s apply these rules to an actual email. Imagine you’re trying to get paid for something you’ve written, your payment is late, and you’re following up. Here is your first draft of the email.

Hi [So-and-so who has not paid me]!

How are you? I hope you are well! I’m so sorry to bother you about this because I know you must be super busy and I hate sounding like a nag. (Please tell me I’m not one of those annoying people who email all the time? This is my worst fear.)

Anyhoo: I’m writing today because I wanted to check in about my payment for that story I wrote way back in April. I know we talked about the payment a few weeks ago, and when last we spoke you said I’d have it by June 15th, but now June 15th has come and gone and I still haven’t received a check.

Maybe it’s lost in the mail? My apartment building is weird right now and it totally could have been lost or taken from the community mail table but I just wanted to see if I should be worried about this or if the check actually hasn’t gone out.

Totally fine either way!

Hope everything is great—I really loved working with you guys and would love to pitch something else and write for you again. Let me know when would be a good time to send pitches or what you guys are looking for.

I mean after this check business is all sorted out. Is there someone else I can call/bother about this?

Just want to get to the bottom of it. Thanks so much for your time.

Best,

[Person who has not gotten paid]

Here is what you should say:

You’re annoyed, and you sound it! Here’s how you should revise that draft before sending it:

Hi [So-and-so who has not paid me]!

I wanted to check in about payment for that story I wrote in April. When we last spoke you said I’d have it by June 15th, but I still haven’t received a check.

I know you’re busy—is there someone else I can call/ bother about this?

Thanks so much for your time,

[Person who has not gotten paid]

Mastering the tone of these emails is delicate. You should report the facts while using the least emotional language possible. Start by telling them that you’re recapping your conversation, or clarifying expectations you might have discussed verbally. But use this judiciously–after all, you don’t want to create a hostile environment if you can avoid it. Your temper will dissipate, but that might not.

This article is adapted from Weird In A World That’s Not: A Career Guide For Misfits, F*ckups, And Failures  by Jennifer Romolini. It is reprinted with permission from HarperBusiness, a division of HarperCollins Publishers.

On a corner in downtown El Paso, a sleek steel structure stands out on an avenue of warehouse complexes. The newly refurbished 50-year-old building rises above the dramatic red mountain skyline and a busy highway intersection that leads to Juarez, Mexico.

It’s home to the Hotel Indigo, a new boutique inn whose industrial chic decor captures the region’s past and future: Cement floors and walls contrast with Southwestern-flavored cacti, adobe vases, and tapestries. The hotel opened last year as part of a larger experiment. If you plant a cool place in a deserted downtown, will the area bloom?

The answer appears to be yes. The Indigo has helped usher in a new era for the strip, which was once a vibrant commercial hub. In the last two years, the neighborhood has become flush with art galleries, restaurants, cocktail bars, and a new baseball stadium. Three other hotels (including a Starwood) are moving in, and there are plans to build a trolley to shuttle visitors to and from the University of Texas, El Paso.

The pattern is becoming familiar across the country, as hotel operators hedge their bets on up-and-coming, midsize cities. Some are already cultural hubs, others are moving in that direction. Hospitality companies are setting their sights on downtowns across the country, continuing a revival of the local city square that’s been ongoing for years. From Detroit and Milwaukee to Asbury Park and Pittsburg, investors are scrutinizing the cities’ profiles, looking for economic growth, young demographics, and a sustainable arts culture. They’re searching for what appeals to the millennial market–“the next Portland,” a once ignored place that, with the right new businesses, can become an edgy-cool destination. Over the past few years in Savannah, Georgia, alone, nearly a dozen new hotels have set up shop.

Interest in smaller markets is paying off, according to Yan Freitag, SVP of the travel industry consulting firm STR. “The growth rates are pretty staggering, but that’s because it [started] at zero.”

Compared to so-called first-tier cities, land in these areas is relatively cheap, so boutique owners can purchase and refurbish old buildings that have character and history and are cherished by the local community. In many instances, these buildings cannot sustain big hotel chains, which require a certain footprint or amenities like elevators.

Booking.com reports a “substantial” increase in boutique stays in smaller American cities over the last year. In terms of hotel room booking popularity rankings, Milwaukee jumped from 111 to 101, Cleveland from 120 to 86, and Cincinnati from 221 to 210. While these might not sound like monumental increases, they show promising growth for cities outside of America’s top 20. Savannah, Pensacola, Memphis, Charleston, and Little Rock also experienced more than a 10% increase in tourism compared to the previous five years. 

In these areas, you’ll find boutique hotels—which have seen a 5% annual growth in the last five years—as well as established chains masquerading as small through their soft brands, such as Marriott’s Autograph Collection, Choice’s Ascend Collection, or Hilton’s Tapestry. Autograph is in the middle of revamping a 109-year-old athletic club into a 167-room hotel in Pittsburgh. El Paso’s Hotel Indigo is part of the InterContinental Hotels Group, parent company to the Holiday Inn and Crowne Plaza. Everyone wants in on the trend.

Boutique and big brands take various routes to capitalize on these less-flashy areas. Some come to court consumers who prefer midsize cities, while others want to be part of the ongoing revitalization–and get travelers excited about the areas. Some are trying to encourage an arts culture, while others strive to highlight the city’s traditions and history.

Regardless of the path, one thing is clear: There’s big money in small(er) America.

Follow The Art

It was a only decade ago that actress Sienna Miller requested “pity” from the public while shooting a movie in Pittsburgh, which she called “Shitsburgh.” But in 2016, the western Pennsylvania town that gave us such national treasures as the Klondike Bar and Jeff Goldblum jumped from 103 to 77 in Booking.com rankings of hotel room bookings and is now, at least according to Travel + Leisure and Vogue, one of our nation’s hippest cities. That’s thanks in large part to a vibrant art community. The Steel City’s abandoned industrial complexes have been transformed into art galleries and condo lofts, while delis made way for vegan diners. Zagat named it America’s no. 1 food city in 2015.

The Ace Hotel put a stake in the Pittsburgh ground in late 2015. The design-centric hospitality group made its home in a century-old former YMCA building in East Liberty, a neighborhood in transition that’s referred to as “second downtown.” Just over a year later, it hosts fashion shows, local business workshops, artist lectures, and even post-church brunch.

Explaining the decision to pursue Pittsburgh, Ace Hotel partner and chief brand officer Kelly Sawdon says, “It was a gut feeling, mostly. It’s a part of the city on the rise [culturally], with a dynamic creative class and a solid sense of its history.” Also helpful, says Sawdon, was that it was home to designer clothing shops, innovative restaurants, art galleries, and what she describes as “a really tight-knit community of thinkers, builders, artists, and entrepreneurs.”

Art is also a central factor for the 21c Museum Hotel, which renovated a former Ford Motor Company Model T assembly plant in downtown Oklahoma City last year. All properties in the upscale chain showcase artwork and sculptures—even in the bathrooms. The company specializes in refurbishing old buildings with help from community organizers and local arts groups. Through art, the 21c group hopes, the hotel will attract cultured travelers to the area who are looking for an unorthodox trip.

Following Oklahoma City, Kansas City, Missouri; Durham, North Carolina; and Lexington, Kentucky, 21c Museum’s most recent project is in downtown Cincinnati, where the company purchased the Metropol Hotel, a majestic historic building that in the last decade made more calls to police to report crimes in the vicinity than any other address in downtown Cincinnati.

While he did not provide a specific number, 21c’s president Craig Greenburg says millennials make up a “big” portion of the chain’s client base because, he explains, they’re looking for an experience that feels “authentically American,” which can mean anything from a slice of apple pie to a denim factory tour. The idea is that big cities don’t feel “American” enough to some young travelers. Like their food choices, they want to “go local.”

Maybe that sense of “authenticity” has to do with these up-and-coming cities having their own identities. “You often hear people talking about how their city is going to be the next Portland,” Greenburg continues. “We’re interested in cities that want to be even better versions of their current selves.”

Eat, Drink & Break Ground

Speaking of Oregon’s top hipster city, Bashar Wali knows it well. Wali is the president of Provenance Hotels, which began in Portland and has six properties there. The chain has now expanded to Nashville, New Orleans, Madison, and, most recently, Milwaukee. The company is converting an 80,000-square-foot Milwaukee Masonic Center in built in 1912 into a 220-room hotel and restaurant. The building cost $4 million—which buys you a nice apartment in Manhattan.

Milwaukee, with its friendly breweries, love of motorcycles, and chef-inspired restaurants, saw a 3.5% increase in visitor spending last year and a 4% increase in total tourism sales in 2015, according to the latest Economic Impact of Tourism in Wisconsin report. It’s also experiencing its largest construction boom since the 1960s, with riverwalks, museums, and lakefront condos in the works. For Wali, the city meets Provenance’s criteria for investment: a place that reflects “a nugget of desire for doing really creative things. There needs to be a movement in the city.”

Wali says his properties see a lot of “anti-establishment” foodie millennials who seek under-the-radar areas that haven’t been displayed on their Instagram feed. They want to be first.

“The mind-set is: I want to discover something you don’t know so that I can have the social currency of bragging about it and telling you that I was an early adopter,” says Wali. That mentality lends itself to a different kind of destination promotion, one in which hoteliers advocate the uniqueness of their area’s experiences.

“Instead of fighting our way into Manhattan or South Beach or Hollywood, why not go into these markets where the product will stand out by its design and thoughtfulness?” Wali says.

Work The National Spotlight

It’s not just the creative class pushing cities into the TripAdvisor spotlight. Cleveland saw tremendous travel growth in the last year due to local government support and two major events: the city’s Cavaliers winning the NBA Championship in June 2016, and the Republican National Convention, which took place in Cleveland in July 2016.

But even before that, the Ohio city has been on an upward trajectory for the last few years. From 2011 to 2015, Cleveland saw 2.7 million more visitors, an 18% increase in visitor volume, reports Destination Cleveland, the city’s tourism arm. Additionally, nearly 66,000 people worked in tourism-related jobs—up from 60,900 in 2011.

“For a long time, we were one of the best kept secrets in the Midwest,” says Emily Lauer, senior director of communications for Destination Cleveland.

Cleveland had a “communication gap, not a product gap,” Lauer says, noting that people misunderstood the city’s offerings. They didn’t associate Cleveland with world-class museums, celebrity chef restaurants, or artisanal bars—all of which, she says, the city has in spades. “We needed to evolve that perception of Cleveland to what we call ‘sophisticated grit.'”

In 2014, the city embarked on an ambitious promotional campaign lauding its orchestra and eateries that “you can enjoy in jeans and a blazer,” Lauer says. The marketing was meant to convey a wealth of offerings that all have a laid-back attitude. “It’s not pretentious.”

The campaign was a hit with millennials, who, according to Destination Cleveland’s research, specifically crave culinary and sports experiences.

“This is a city that is growing and there’s more of a reason to come here now,” says Adam Gurgiolo, general manager of the the Schofield Hotel. “We’re marketing towards being a destination city, not just a business city or drive-through city.”

Enjoy Long-term Growth?

They’re certainly no longer drive-through cities, but can they become bona fide destination cities on par with Portland? What happens once Cleveland fills up the millennials’ Instagram feeds and it’s no longer a hot discovery? Where will they go next? Suburbia?

Rick Cole, city manager of Santa Monica, California, doesn’t consider the rebuilding of downtowns a passing fad. Post-industrial cities ended because certain industries moved out, he says, but today’s booming economies, including tech, are thriving. He points to Venice Beach, California, a formerly graffiti-covered and crime-ridden neighborhood that has since become known as the upscale Silicon Beach, home to more than 500 tech startups. As long as those companies flourish, so will the neighborhoods.

“Today’s industries, because they’re smaller scale, require people to be around each other,” says Cole. “The reality is that today’s creative class likes coffee and brunch, and more significantly, likes be around like-minded people.”

Hoteliers, likewise, believe in a future beyond New York or Los Angeles. Boutique and big brands alike see the value of getting a foot in the door before small towns grow into modern-day Austin. And there’s something to be said about being the top dog on a smaller circuit.

“I want to be in Manhattan like everybody else, but at what cost?” says Provenance Hotels’ Wali. “I can do a lot more creative good work in other cities.”

This morning, before the coffee had set in, I tried to tap a “like” button that doesn’t exist. If you use Spotify a lot, perhaps you’ve had a similar moment: One of your friends pops up in the “friend activity” feed listening to one of your favorite bands. Or perhaps they’re going down a nostalgic rabbit hole and your immediate reaction is to mock them—lovingly, of course.

Spotify won’t let you “like” or comment on these things, though, because it’s not a social network. The music streaming service has some basic social features like an activity feed chronicling friends’ recent listens, as well as the ability to “follow” artists (whatever that means), but that’s about it. With a few more features and design tweaks, Spotify could easily become a social network for music. It totally should.

I know what you’re thinking: Another godforsaken social network? Don’t we have enough apps vying for our fractured attention spans and turning dopamine hits into ad dollars? Indeed, there are few things less exciting or inspiring than some existing tech product tacking on social features or worse, a trio of twentysomethings in Silicon Valley launching the next “Facebook killer” or photo-sharing app as though it’s not going to go belly-up or get sold for parts in 18 months.

But Spotify is different. The service already has the most important (and hardest to build) part of a social network: people. One hundred and forty million of them. More than 50 million of Spotifers pay for the premium version, which means they’re using Spotify on their phones, where the battle for people’s attention rages most intensely. Spotify also has some of the building blocks in the form of its basic social features. Now it just needs to build out the rest of it. Not just so I can like my friends’ ’90s alt-rock binges, but because it could offer a huge advantage to Spotify as it fends off competitors like Apple, Google, and Amazon.

I recently came across a Medium post calling for Spotify to build a Snapchat-style “Stories” feature into its app. The author’s proposal, illustrated with realistic-looking mockups, suggests that Instagram Stories should let you glance back at the last 24 hours of your friends’ listening activity. While I’m not convinced the world needs yet another Stories copycat (I can barely keep up with this feature on Instagram, let alone Facebook or Snapchat), I agree wholeheartedly with the spirit: Social features like that would make Spotify more engaging.

For starters, Spotify could make its friend activity stream more interactive and bring it to the mobile app (it has long existed only on the desktop interface). Let people like and interact with each other’s listens, share songs, playlists, and albums more easily (perhaps in that Stories-like format), and post things to one’s activity feed (like free-form text statuses or images), rather than just showing the last song you listened to. As Spotify invests in more original video series like Traffic Jams and lures listeners with podcasts, a user-curated stream à la Twitter or Facebook could be a powerful way to help all this new content rise above the noise.

Messaging could also be huge. Earlier this year, Spotify removed its native messaging and inbox feature, citing low engagement. But rather than kill it, why not build it out? A well-designed, prominently placed (perhaps with optional push notifications) private music-sharing and chat feature could keep people’s eyeballs affixed to the Spotify app, rather than sending them off to Facebook Messenger or a text message when they want to share songs. Spotify could take a cue from Instagram here: By integrating its direct message feature into the new Instagram Stories (making it the default way to reply to a Stories post), Instagram has seen its own native messaging usage explode. Again, that means people are staying in the Instagram app, rather than going to other channels to communicate.

These are just a few, fairly obvious possibilities. There are undoubtedly more. A more social Spotify doesn’t need to be bloated with excessive bells and whistles. It just needs to do enough to facilitate more sharing, discussion, and interaction around music. Music is an inherently social art form. We listen together, go to concerts together, and talk about that new SZA album at the office.

Why does this all of this matter? The competition, for one thing. We already know that Apple, now Spotify’s fiercest competitor, is not good at social. Ping, the music social network it tacked onto iTunes in 2011, remains one of Apple’s most memorable flops. Even the “connect” tab in Apple Music, originally touted as a place to follow and interact with artists, was scaled back in last year’s redesign of the service. Rdio had some decent social features, but the service never grew beyond a few million listeners before being acquired and shut down by Pandora in 2015. To date, nobody has nailed social music, especially at scale. But Spotify could.

If designed and executed well, a more social version of Spotify could be exponentially more addictive for frequent users. It could create a valuable FOMO effect: All my friends are sharing and talking about music on Spotify? Chance the Rapper is there too? Damn, I’d better sign up. With just the right amount of social activity—being cautious not to overdo it—Spotify would be practically guaranteed to see a significant boost in oft-coveted engagement metrics. Most importantly, all that extra tapping, typing, and screen-staring would inevitably lead to more of the most important metric of all: song streams.

With its long-rumored public offering reportedly in the works for later this year, Spotify has more than enough to focus on at the moment. But with Apple and Amazon gaining steam, a push toward a more social platform may be worth a shot. In the meantime, I’ll be over on Facebook, doing my best to break up the Trump headlines and fidget spinner memes with this hot new track. I hope somebody notices.

If you’re in your twenties or thirties and fretting that you might never be able to buy a house in your city, one company has a suggestion for you: While you’re saving for a down payment, maybe you should help crowdfund the construction of homes in your neighborhood–and advocate for changes in zoning to make that construction possible.

The company’s new platform, which will launch first in Los Angeles, works like this: Public investors buy shares (a minimum investment is 100 shares, currently $10 apiece) in what the managing company, Fundrise, calls an eFund, a new limited liability company that develops housing in the city. Up to $50 million in shares are on offer. Those funds will be used to build new homes (both condos and detached houses) in urban, walkable, transit-friendly neighborhoods, using small vacant lots that traditional developers might ignore.

“There’s a very deep, systemic problem around supply,” says Ben Miller, co-founder and CEO of Fundrise. In Los Angeles, homebuilding hasn’t kept pace with demand, and the tight supply keeps forcing prices higher. Between 1980 and 2010, an average of around 20,000 new homes a year were built in L.A. County; one report found that in order to keep home prices in line with the rest of the country, the area would have needed to build nearly three times as many homes. Although construction is increasing in the city, there aren’t enough homes on the market, and those that are available are unaffordable for most young buyers, even those making well over the median income. Four out of ten millennials in L.A. live with their parents.

Millennial buyers want to live in walkable neighborhoods, near transit. Despite some recent studies suggesting that millennials are returning to the suburbs, they’re still seeking a particular form of urban design: “It’s not city versus suburbs,” says Chris Leinberger, a business professor at George Washington University who studies walkable urban development. “It’s walkable urban versus drivable suburban. It’s the form these places take.” Typical suburban developments still sprawl. They also tend to use a cookie-cutter, low-quality aesthetic that Miller says doesn’t appeal to younger buyers. Inside cities, while the options might appeal, they aren’t affordable.

Fundrise initially launched in 2012 with a focus on commercial real estate, and pioneered the idea of letting the public invest small amounts to fund new restaurants, cafes, and apartment buildings in cities. “We focused on this idea of changing how the whole financial system works,” Miller says. “Today, it’s extremely top-down. A bunch of old white dudes decide what gets funded, what gets built.” Fundrise has helped push forward projects that might not have otherwise been built, such as a Whole Foods in one of Chicago’s most economically-depressed neighborhoods that also tested a new model for a lower-cost version of the supermarket. The new offering applies the company’s commercial funding model to housing, recognizing that those older developers–who tend to live in the suburbs themselves–haven’t been as interested in building in high-density urban neighborhoods.

Another challenge for building new housing in cities is often a restriction on density in zoning. Los Angeles, which was zoned for 10 million residents in 1960, had reduced “residential capacity” to a little more than 4 million people by 2012 by changing zoning laws; the population passed 4 million by 2015 and is still climbing. Fundrise hopes that engaging people as investors in new development will also inspire them to become active in lobbying for increased density, countering others–often older community members–who fight against development.

“There’s this NIMBY, kind of reactionary dynamic where people don’t want to create the housing supply in the major markets, but that’s where the customer wants to be, that’s where the jobs are, that’s where the growth is, that’s where the environmental benefits are,” says Miller. “There’s every reason to have housing supply in the urban core, not in the suburban or exurban hinterlands. But until you connect the investor and the homebuyer and the politics, it’s just intractable.”

Right now, despite the national growth of the YIMBY (or ‘yes in my backyard’) movement, the average millennial probably isn’t actively involved in local politics around planning. “The 27-year-old person is not emailing their councilmember to support housing development,” says Miller. “And just two years later they’re showing up to buy a home and there’s no house.”

The money raised through the new eFunds will be invested in land and construction. While the company can’t make specific projections, based on the $50 million offering, it believes that it could build between 250 and 750 new homes over the next five years, working with the crowd of investors to push for zoning changes where needed.

When the houses are ready, investors in the fund–called “homebuyer investors”–will have an option to buy (or, if all goes as planned, simply profit from the investment as the homes are sold off). That direct connection helps the developer save on marketing costs, and the buyer can save the cost of paying an agent. Still, the homes will likely be out of reach of many millennials; someone earning the median salary in L.A. for 18-35-year-olds couldn’t afford a house much over $100,000. Fundrise, on the other hand, estimates that its homes will range from $700,000 to $1 million, driven by the cost of land, materials, and labor (homes in other cities would have different costs). It is also exploring modular construction, which could make homes more efficient to produce. Miller argues that without the new model, new housing would be even more expensive and continue to become more so as demand grows and restraints on immigration increase the cost of construction. But the model doesn’t address the problem of affordable housing in L.A. at scale.

“If the crowdfunding model for housing for millennials works, I’m all for it, but I also think we need to make a concerted effort to address the market imbalance that is housing for people on the low-income side of the economy,” says Alan Greenlee, executive director of the Southern California Association of Non-Profit Housing, an organization of developers of low-income rental housing. “And that’s just not happening.” While increasing supply of market-rate housing could eventually decrease overall housing costs, one study suggests that process can take decades. Many in Los Angeles are struggling to afford rent, let alone a mortgage; by one estimate, more than half a million new rental units are needed. Homelessness in the city increased 23% this year, despite the fact that the city succeeded in housing more homeless people than ever before. “We’re doing a really good job pulling people off the streets, but more people are going onto the street because they’re economically vulnerable because they can’t afford the place that they’re living,” Greenlee says. For at least part of the population, including millennials working retail or at nonprofits or in the arts, subsidies may be the only way to make living in the city affordable.

But if Fundrise only addresses the higher end of the millennial market, perhaps it can inspire other new ways to fund housing for those in lower income brackets–and critically, it may also help increase support for changing outdated zoning to increase density for all types of new housing.

The biggest question is whether young homebuyers will embrace the platform. “There are things that I know will work,” Miller says. “We can build homes in L.A. But can you activate a whole generation? Can you get them to invest, can you get them involved in solving the problem of what homes get built and how they get zoned, rather than showing up five years from now and going, ‘Oh, I can’t afford a home?”

WHAT: The first preview for Happy Death Day, a film that squanders its amazing premise to a staggering degree.

WHO: Christopher B. Landon, the writer/director behind the Latino spinoff entry of the Paranormal Activity franchise: The Marked Ones.

WHY WE CARE: “Give me the pitch, boys!” a harried film executive demands from his team of screenwriters, because that’s how movies work. “Well, what if we do Groundhog Day, but it’s the day Bill Murray gets murdered and he keeps reliving the day until he solves the murder?” one of them suggests. The executive rubs the bridge of his nose and closes his eyes. Then he presses a button and hundreds upon hundreds of tiny “green lights” crash down onto his desk as he nods slowly, a slight smile creeping in. The screenwriters bruise the palms of their hands from high-fiving too much. Anyway, that is how I assume Happy Death Day came to be greenlit. It would be understandable if so, anyway; this premise is rad. So how is it possible that the resulting film looks so uninspired?

Yes, it’s only the trailer and not the whole film, but there seems to be enough evidence here to conclude that what could have been a box office blast will instead be a Netflix maybe at best. First of all, there’s that name. Happy Death Day goes the Groundhog Day route of naming the film after the day itself, rather than the impossible situation of that day being locked in a recursive loop. It shouldn’t have worked for Groundhog Day, but it did. It definitely doesn’t work for Happy Death Day, mainly because Death Day isn’t a thing, leaving this title sounding like late-period Steven Seagal (see for example Half Past Kill. Or don’t!)

Also, the cast is mostly unknown, the tone feels mid-2000s campus comedy but with scares, and the song that takes the place of Sonny and Cher’s “I Got You, Babe” as repeating alarm clock is 50 Cent’s “In Da Club,” whose incongruity to the situation is neither pointed nor interesting. It’s a challenging intellectual exercise to consider where this film went wrong. Maybe it was by adhering so close to the Groundhog Day formula as to seem closer to parody than homage. Maybe it was always doomed. Or is Fast Company rushing to judgement, and there’s a chance this will be the next Scream? Let us know on Twitter, and then do it again tomorrow so we feel like we keep re-living the same day.

When Amazon debuted its invitation-only beta test of a fresh grocery delivery service in August 2007 for the small community of Mercer Island in Washington State, no one would have predicted that it would one day lead to a $13.7 billion acquisition of the Whole Foods grocery store chain.

Which is why it’s important to remember that Amazon CEO and founder Jeff Bezos—a decade into his experiment with the logistics of delivering fresh food—is only just getting started. This is Amazon, a company whose ambitions are exponentially larger than Whole Foods’ $16 billion in annual revenue.

A decade from now, not only will the way you shop for groceries in the United States have changed, but Amazon could well have begun transforming the way people around the world get their food. Because for Amazon, perishables represents much more than an opportunity to beat this country’s largest grocer, Walmart. It’s an opportunity to rethink the entire process of food sourcing and distribution.

“You can’t invent if you aren’t willing to think long term,” Bezos told me during our interview this past November (Why Amazon Is The World’s Most Innovative Company Of 2017).

“Trial and error, and finally you find a success,” he added. “And that takes long-term thinking.”

The laboratory for Amazon’s grocery experiment is now global—in most any city where Amazon has a fulfillment center it will be able to deliver groceries, too. “It’s usually no more scientific than here’s where our fulfillment center is, let’s start with the zip codes right around, and just keep extending that,” Amazon SVP of North American Retail Doug Herrington told me in November when I asked about the company’s expansion into groceries.

In the last two years, Amazon has launched grocery initiatives in the United Kingdom, Spain, Italy, France, Germany, and Japan. These moves are already seeking to upend decades and even centuries of entrenched behavior. In Milan, for example, Amazon delivers 30 kinds of fruits and vegetables through its Prime Now app, items that once would have been picked up at a local open-air market. In June of last year, the mayor of Paris, Anne Hidalgo, posted a press release criticizing Amazon’s introduction of Prime Now (which includes delivery of fresh and frozen groceries). Along with questioning the impact it would have on local businesses, she asked Amazon to guarantee that it would not worsen the city’s pollution problems. Then in December, the French chain Monoprix produced a television spot spoofing the ad Amazon created to tout its checkout-free GO stores. Their version proudly proclaims, “You don’t need an app to go shopping.”

Last week, reports began circulating that New Delhi will grant Amazon the right to begin delivering groceries. And just this week news of preliminary acquisition talks between Amazon and BigBasket, India’s largest online grocery, began to leak. One of the requirements set forth by the Indian government before allowing foreign companies to start selling groceries to consumers is that they must provide produce and processed foods that are locally sourced—a challenge that Amazon is more than ready to embrace.

“There’s a subset of customers—I think it’s a pretty big subset—that when you’re talking about things that go in or on your body, or in or on your children’s bodies, they really care about that supply chain,” Bezos told me in our interview.

Amazon’s approach to making that supply chain more transparent can be seen in their “Elements” premium product line, which includes vitamin supplements and baby wipes that come with a unique code that customers can use to track each ingredient, as well as its place of and date of origin (the disodium phosphate in Elements baby wipes comes from Augusta, Georgia in case you were wondering).

From that perspective, the acquisition of Whole Foods—the market that made organics mainstream, where every chicken has a backstory (even if it’s just a Supermarket Pastoral fiction)—seems like a great philosophical fit. For more on this, read our earlier coverage about Whole Foods CEO John Mackey’s management style: “The Anarchist’s Cookbook.”

But just how deep was Amazon willing to go, I wondered? After all, Bezos spent some of his formative teenage years doing farm work on his grandparents’ Texas ranch.

“We won’t make our own,” Bezos told me. “We’ll use experts to manufacture those products, but we’ll inspect and audit how it’s done, and where the raw ingredients are sourced from.”

As Herrington revealed, there’s more than philosophy at play here. Many of the manufacturers that Amazon sources its products from, including NicePak, the maker of those baby wipes, already keep track of their supply chain. “But it was new for them to have a partner who wanted to make that visible to the customer,” he said.

So Amazon tasked its developers with building software to ingest the data from NicePak’s internal systems and make it available in Amazon’s logistics centers as well as its consumer-facing website.

Now imagine Amazon doing that all over the world. Just as it has built an operating system for e-commerce, Amazon is now poised to create one for our food supply chain. It would allow Bezos to offer the highest-quality, safest, freshest, and cheapest groceries anywhere on the planet.

The supply chain and distribution challenges that Amazon is already mastering are part of what landed Whole Foods in a position to be acquired in the first place. Jana Partners, the activist investment firm that was agitating Whole Foods to change, was calling for an overhaul of the grocer’s supply chain and distribution strategy as recently as this past April.

Even if Amazon’s acquisition of Whole Foods turns out to be a failed experiment, the world’s largest online retailer will have learned, gathered a ton of useful data, and be that much closer to serving its customers’ every desire.

For the familiar, welcome back. For the newcomers, enjoy.

Track 1. Majid Jordan and PARTYNEXTDOOR – “One I Want”

The OVO Sound labelmates have cracked out a solid hit. The lyrics alone explore just how much financial dedication we can accumulate over time to a significant other. This song urges you to send out a little message to your partner and say “You are worth it. You are the…” followed by this track.

Track 2. DJ Khaled, Rihanna, and Bryson Tiller – “Wild Thoughts”

There are three huge names on this track already, but there’s just one more lurking in the background. You don’t have to listen that closely to recognize Carlos Santana’s 1999 hit “Maria Maria” sampled on this track, guitar solo included. DJ Khaled’s next mega-collaboration project Grateful is due this coming week.

Track 3. Action Bronson – “Let Me Breathe”

Action Bronson’s last studio album, Mr. Wonderful, dropped in 2015 and ever since its release, the borough of Queens and the rest of the world has been waiting for more. But we’ve all learned to be patient, given the fact that the 33-year-old rapper has been busy with his TV shows Fuck, That’s Delicious and Traveling the Stars: Action Bronson and Friends Watch ‘Ancient Aliens’ on Viceland, and his world tours. This week, Action announced his next project will be titled Blue Chips 7000, a nod to his 2013 mixtape Blue Chips 2.

Track 4. Lorde – “Supercut”

Everyone needs to take a page from the Lorde playbook. Her debut album dropped in 2013, and today her highly-anticipated sophomore album, Melodrama, is out. The lesson here is: Don’t rush the process. And we can verify that this album was well worth the wait. Our very own Claire Dodson was a very lucky attendee to Lorde’s intimate pre-release listening party in New York City earlier this week. Read Claire’s recap of the night here and play Lorde’s track “Supercut” as loud as you can.

Track 5. Young Thug – “Take Care”

Young Thug has reinvented himself on his new album Beautiful Thugger Girls. Fun fact: The early working title for this project was a play on the CoverGirl slogan, “easy, breezy, beautiful CoverGirl.” Young Thug’s take–“easy, breezy, beautiful thugger girls”–was truncated to the album we have now, which is slight departure from his hip-hop music style and leads you more into a mellow, singer-songwriter genre.

Track 6. Mir Fontane – “Frank Ocean”

Mir Fontane’s new track “Frank Ocean” is suppose to break necks with double takes. Be honest: Your first thought here was, “wait, there’s a new Frank Ocean track and it’s not at the number one spot on this list?” Calm down. Fontane’s track adapts the melody from Frank Ocean’s “Nights.” It’s a another way of sampling a song, nodding in recognition. If the track was named anything else, it probably wouldn’t fly as much. The journey that gets you to listen to this song is noteworthy enough to make our recommendations list.

Track 7. Travis Scott – “Birds In The Trap”

Travis Scott’s album Birds in the Trap Sing McKnight is one of my favorites from 2016. This week, Scott released the 14-minute short film Birds In The Trap. There are bits of music throughout the film, but it ends where the album begins, with the track “the ends,” featuring Andre 3000.

Track 8. Queens of the Stone Age – “The Way You Used To”

Queens of the Stone Age have release their first single off their upcoming album Villains (hence the “V” on the artwork.) This track is a slow burn, but I promise it builds to a nice groove. Also, “The Way You Used To” is the first new track out from the band since 2013. Again (re: Lorde), trust the process!

Bonus Track. Dance Gavin Dance – “Summertime Gladness”

One of my favorite post-hardcore bands, Dance Gavin Dance, have done something nice–they put out a new song. The band is playing the Vans Warped Tour all summer and were kind enough to give their fans some new lyrics to learn before heading out to see them on stage. On a not so nice note, the song “Summertime Gladness” is a YouTube exclusive, meaning it has not been available for purchase or stream since its release.

This week’s playlist is below, so take these tracks to go! See you next Friday.

To say the June 16 announcement that Amazon announced that it will be acquiring Whole Foods, the iconic purveyor of organic wares and interesting beverages, to the tune of $13.7 billionsent shock waves through the retail sector would be an understatement. Whole Foods has been struggling as of late: Amid competition from companies like Target and WalMart, both of which have been ramping up their sales of organic and natural products, Whole Foods has posted seven consecutive quarters of tumbling sales and in May, swapped out five of its dozen board members (one of whom, full disclosure, is Fast Company owner Joe Mansueto) in an effort to inject new energy into the company. By selling to Amazon, they’re throwing a Hail Mary.

But as substantial as the deal is, it’s perhaps not all that surprising, once the aftershocks fade. “I was surprised, but not too surprised,” Joe Dobrow, who was head of marketing at Whole Foods until 2000, and subsequently wrote the book Natural Prophets: From Health Foods to Whole Foods—How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business, tells Fast Company. Rumors of a Whole Foods sale had been circulating for a while, Dobrow says; competitors like Albertsons, Kroger, and Publix had all expressed interest.

While selling out to a larger grocery retailer with a bigger reach might have given Whole Foods the financial boost it needed, that would have entailed sticking with the status quo. “If you’re looking at the talent pipeline at Whole Foods—starting with CEO John Mackey–they’re all grocery guys over there,” Dobrow says. “What Whole Foods needs is innovation, and if you’re looking for where that brilliant visionary leadership is going to come from, it’s not going to be from within Whole Foods. But Amazon could be a huge booster shot of innovative leadership, and set Whole Foods on a path to adapt to the 21st century, which has been lacking.”

The entire $800 billion grocery industry as a whole, Dobrow says, “is facing some uncertainty.” Caught in the middle of a will-they-or-won’t-they dance with online retail—fueled in part by Amazon, whose AmazonFresh grocery delivery service debuted in 2013—the financial performances of brick-and-mortar groceries like Kroger, which have long been predictably strong, are faltering. While online grocery sales account for only 4.3% of the market currently, a report from Nielsen this year predicted that they’ll reach as much as 20% of the market share by 2025. “That gives you a sense of how much of a ramp there is,” Dobrow says.

And in buying up Whole Foods, Jeff Bezos, the CEO of Amazon, seems to have identified another sector of the grocery industry with a huge growth potential: natural and organic food. Despite the enormous growth of Whole Foods since it was founded in 1978, and despite the piqued interest of larger retailers in selling higher quality products, natural and organic foods still represent only around 5% of all food sales in the United States.

“Before this deal, you heard people in the industry saying that if we could get organic sales up to 10% of the market share, that would be a huge chunk of business, and represent a huge societal change,” Dobrow says. “So I’m sure Bezos took a look and realized it was a no-brainer for Amazon to play a role in expanding the percent of the market taken up by natural and organic food.”

And the way they’ll be doing so appears will likely be through ramping up Whole Foods’ e-commerce component. For those Whole Foods devotees concerned that the Amazon acquisition will tarnish the store’s signature community-centric and friendly ethos, there’s little cause for immediate concern: Amazon has said that proceedings at Whole Foods’ 456 outposts, as well as its handful overseas and in Canada, will remain largely unchanged. Amazon, at least initially, says it has not implemented the technology it developed to facilitate Amazon Go, its Seattle-based cashless convenience store, nor are there any planned payoffs. Of course, that could all change in the future, but the company has let subsidiary Zappos largely chart its own, often idiosyncratic course. (On the other hand, there is certainly the possibility that Amazon, always ruthless, thought this was just the cheapest way to get a lot of urban real estate for warehouses.)

What might change: According to Dobrow, it would not be surprising to see Whole Foods launch some loyalty programs, and integrate Amazon purchase algorithms into their retail experience. Previously, Dobrow says, such initiatives have not fit into the Whole Foods ethos, but “now that the company is owned by Amazon, they’re going to accept the notion that Whole Foods should be analyzing their data and giving them suggestions and recommendations, and auto-refilling their cupboards based on past purchase history, or installing mini-kiosks in malls or airports.”

If Jeff Bezos is putting Amazon backing behind a retailer that, despite its cult following, still has only a small share of the market cornered, he is hopefully making the statement that Whole Foods—and the kinds of products it sells and supports—is the direction we’re all heading in.

It wasn’t long ago that recommending Spotify to a friend came with an annoying caveat: Well, it’s most of the music you’d want, but the Beatles aren’t there. No Led Zeppelin or Prince. Some of the indie labels are weird about it. Oh, and Taylor Swift pulled her catalog.

For fans of these artists, the streaming revolution sounded more like a limp handshake between the past and the future, a lukewarm compromise. Now that’s starting to change.

Today Bob Seger, one of the longest streaming holdouts, is finally coming to Apple Music, Spotify, Amazon Music, and other all-you-can-stream music-subscription services. The 72-year-old rock legend, famously slow to adopt new music distribution formats, has long been wary of streaming because of its low royalty payouts. Something obviously sparked a change of heart, as 13 of Seger’s albums are now available to stream.

Seger’s reversal is part of a broader trend. In the last few years, we’ve seen the music of the Beatles, Led Zeppelin, Prince (RIP), Pink Floyd, Neil Young, and AC/DC all land on streaming services after years of hesitation. Amazon even managed to nab Garth Brooks’s catalog, whose music wasn’t even on iTunes. Last week, Taylor Swift put aside her very public differences with Spotify and brought her catalog back to the streaming market leader. While some opined about Swift’s desire to undermine rival pop star Katy Perry on the day of her new album’s release, the decision likely had more to do with business than pettiness.

Related: Spotify’s Plan To Win Over Anxious Artists–And Win The Streaming War

The slow thaw in artists’ discontent is easy to understand once you see the numbers. Last year, streaming made up more than 50% of the music industry’s revenue for the first time. As services like Spotify and Apple Music have reeled in more customers, revenue from subscriptions has exploded, more than doubling in 2016 and driving an 11% increase in overall music industry revenue. That’s right: After a more than decade-long, dramatic free fall, the music industry is finally growing again. And it’s mostly thanks to streaming.

In 2017, it feels like we’re officially moving past the debate about whether streaming is the right way forward for music, and more toward an acceptance that it’s the future, albeit one with some critical questions still looming. And for artists—especially legacy musicians with big back catalogs—any remaining discomfort over the economics seems to give way to a simple fact: If your music isn’t on streaming, you’re missing out on millions of listeners as a new source of revenue. As more listeners shift to streaming, the holdouts become less relevant.

This isn’t to say that the streaming model is perfect. Just because major labels are happy doesn’t mean artists are. Per-stream royalty payouts are still a fraction of a cent, and Spotify itself is still figuring out a realistic path to profitability as it prepares to go public. Spotify’s own revenue grew 50% last year, to $3.3 billion. Impressive numbers, but again, that cash doesn’t always trickle down to artists in satisfactory sums. (Spotify, to its credit, is trying to find new ways to serve artists’ needs in the meantime.)

Which is why, even with all the writing on the walls, there are still holdouts. Good luck finding Dr. Dre’s The Chronic on Spotify. (It is, unsurprisingly, on Apple Music.) Artists like Tool and King Crimson are nowhere to be found in the streaming universe, while Adele famously waited seven months before bringing her blockbuster album 25 to Spotify and Apple Music. Revered indie label Drag City has kept its catalog off of streaming services, opting instead to make it available on Bandcamp.

While the economics of streaming continue to shake out, there will always be artists who justifiably prefer to hold back. But that list keeps getting shorter. Hopefully for the Neil Youngs and Adeles of the future, that means that things are at least heading in the right direction.

We can all agree that brain surgery is right up there with rocket science in the “things that are really hard” category, but a new technique might make it just a little bit easier. Scientists at the University of Luxembourg, in cooperation with the University of Strasbourg, have developed a new method for guiding surgeons during brain surgery—and the secret lies in making a map of the brain in Lego-like blocks.

The team, lead by Stéphane Bordas, a professor of computational mechanics at the University of Luxembourg, developed a mathematical model and numerical algorithm that can help surgeons predict what they are dealing with in regards to brain injuries before they crack open any skulls, letting them virtually rehearse an operation and possible complications. That’s where the Lego comes in: The brain is made up of gray matter, white matter, and fluids, and the researchers used data from MRIs to break down the brain’s architecture into virtual Lego blocks, color coded to represent white, gray, or fluid.

The result was a color-coded “digital Lego brain” made up of thousands of blocks that can be used to help surgeons determine the nature of brain injuries. The more blocks the researchers use to model the brain, the more accurate the simulation. Eventually, the researchers hope to use the Lego map to give surgeons real-time data during operations.

The researchers published their findings in “IEEE Transactions on Biomedical Engineering,” with the university announcing the news this week. Read more about the study here while putting together your Doctor Who Lego set.

Amazon’s acquisition of Whole Foods is sending tremors through the entire grocery industry–and raising concerns about the fate of delivery services like Instacart, whose carrot-logo boxes are ubiquitous at the popular food chain.

Its acquisition of Whole Foods effectively gives the online retail behemoth control of over 400 brick and mortars and a whole new bevy of merchandise. Amazon has already ventured into grocery with Amazon Fresh, and this new deal has the potential to give customers even more options to buy groceries for delivery, pickup, or last minute at the store. It also gives Amazon access to more niche products like organic produce and its low-price 365 store brand, popular with Whole Foods’s affluent shoppers. “If I can [get] fresh and natural and authentic foods, and I can get the right intersection of value and convenience—then that’s the ultimate win,” says David Portalatin, vice president and food industry analyst for the NPD group. He notes that of the 7% of people that shop for groceries online, slightly more than half have Amazon Prime accounts.

No doubt, the rest of the grocery industry will be eager to ramp up their digital presence and offerings as a result of the deal. Many of Whole Foods’s competitors have already sought partnerships with delivery services like Instacart and Shipt. “Every time Amazon goes into a market, we get calls,” a representative from Instacart told me earlier this year, referring to grocery chains.

But the deal still has potentially negative implications for Instacart. Last year, Whole Foods and Instacart signed a five-year exclusive deal, according to Recode. That deal could now be in jeopardy—terminated prematurely or not renewed once the contract ends—since Amazon will very likely want to use its own logistics.

Amazon is increasingly operating more aspects of the delivery process in order to shuttle more packages out the doors of its warehouses and to get the goods delivered to your doorstep more quickly. Kerry Wu, senior research analyst at CB Insights, notes that Amazon is applying for nearly 100 logistics-related patents every year aimed at cost efficiencies. Another possible risk: As Amazon starts to sell Whole Foods products on its online store, it could impinge on the chain’s agreement with Instacart if Amazon handles its own delivery.

What will be difficult for the company about potentially losing Whole Foods is that the grocer’s customer base may be more likely to shop online than other stores. In the Recode report from last year, a Whole Foods sale rep noted that Instacart accounted for total sales percentages as high as “the mid- to high single digits” in certain stores. People who shop online tend to be more affluent and in the millennial age set.

But a source familiar with the company says that less than 10% of Instacart’s revenue comes from Whole Foods, and that percentage is on the decline as new retailers sign on to its service. With online food sales expected to increase, Instacart is likely to see more interest from grocers. To that point, the company recently struck a deal with Wegmans, which has 92 stores along the Eastern seaboard that offer organic and unique food items, as well as more traditional brands like Publix and CVS.