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Janicza Bravo Makes Uncompromising Films Like “Lemon” Because She Can, Dammit

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Lemon is not an easy watch. Janicza Bravo wanted it that way, though.

“I don’t know that people offhand think they want to feel bad for this length of time,” the filmmaker says of her feature debut. “I think when you go to see comedy you want to feel okay. And this is a comedy that doesn’t necessarily make you feel okay.”

Behind the scenes: Director Janicza Bravo on the set of Lemon [Photo: courtesy of Magnolia Pictures]
Lemon, indeed, may not make viewers feel okay, but it will make them feel something.

Bravo’s film is, at times, hostile and abrasive. The director’s real-life husband, Brett Gelman, who also co-wrote the screenplay with her, stars as Isaac, a ne’er-do-well acting teacher whose awkwardness borders on sociopathy–and sometimes crosses right over. Lemon has a very specific rhythm, with extended takes, scenes that cut off in mid-sentence, and one unexpected, unforgettable singalong. Although not very much happens plot-wise, by the end, viewers will have gotten to know Isaac all too well. The film may take place in an absurdist, heightened world–“hyperlife,” Bravo calls it–but the feelings it contains, and evokes, are deeply recognizable, albeit blown up to extraordinary breadth–hence the discomfort.

If the film is, at times, difficult to watch, it was not easy to make either. Lemon may be exactly the film Bravo wanted, but in order to make it that way, she first had to earn it.

Bravo spent the beginning of her career working as a theater director and costume designer, worried that nothing she made would ever rival her senior thesis: an epic 3.5-hour rendition of the play Dangerous Liaisons.

“I think the thing I liked about it was I felt totally unafraid,” she says of that project. “I had room to try every idea that I had, and in the end, there are things I would change about it. But it’s exactly how I felt at that moment, and it was incredibly raw.”

As she made her way through the world, Bravo began to run in circles with more people involved in film, and became interested in entering that space. She thought it would be fun to make movies that felt like plays: confrontational, immediate, dangerous. As much as she was interested in switching mediums, however, she was intimidated by the gatekeepers.

“I knew a lot of filmmakers and they were all assholes,” she says. “When I talked about working in film, I didn’t feel like I was being invited.”

Despite the discouragement, she decided to make her first short film, Eat, in 2011. It would be an exercise to see whether she could execute her vision, and what it would feel like if she did. Eat establishes a sensibility, rather than a fully formed aesthetic, but it’s more than a hint of Bravo’s promise. Watching it now, you can see the throughline to Lemon–several elements already in place, others gestating. In a sign of things to come, Gelman plays a reclusive schlub, devoid of social graces.

Much to Bravo’s surprise, Eat was accepted into the Sundance Film Festival. When it screened there, the reception was so warm that Bravo was instantly disabused of the notion that Dangerous Liaisons would be her creative peak.

“The thing I got at Sundance was the hit–what I’ve heard people describe with their first hit of heroin or crack,” she says. “It felt so good that I wanted to repeat that.”

The budding filmmaker was suddenly addicted. She also had a modest amount of clout. People were willing to give her money to make short films, essentially bankrolling her through trial-by-fire film school. The more shorts she made, the more comfortable she became and the more she understands cinematic language. Several of these films starred Gelman, who seems to specialize in playing people who are tough to be around.

Considering how much of Bravo’s work her husband appears in, it occurred to me that he may, in fact, be her muse.

“Oh, he definitely is my muse,” she confirms. “I didn’t know that he was. It wasn’t a conscious decision, it just kind of happened. I live with Brett and I watch him a lot, and I’m sort of very excited by how he moves and how he processes and how he uses rage. His feelings are very loud for him and he’s very emotional and that is very much a part of the work that we make together.”

While she was inventing worlds for Gelman to inhabit, though, the pair was also chipping away at the script that would become Lemon. It ultimately took Bravo eight shorts to get the funding to make the film the way she wanted, but she didn’t need all eight to know she could make it.

“I think I could have gotten funding for a feature after my second short,” she says, referring to the Sundance Grand Jury prize-winning Gregory Go Boom, which stars Michael Cera. “If I made a longer version of that piece, or something that was a little more center, I could’ve realized it a bit sooner. But my road, my rejection, my validation–that was the perfect amount of time to lead to making Lemon.”

Some people who read drafts of the Lemon screenplay along the way had major thoughts about how to make it a little “happier.” Others patiently explained that as a black woman, perhaps she shouldn’t be telling the story of a white guy. Maybe if she wrote something about a black woman, she might then have something.

“I called BS on those people,” Bravo says, “because I don’t think it would’ve made it easier to get made–I just think they could have wrapped their heads around it a little better.”

It’s hard to explain what Lemon is about, per se, since that’s kind of beside the point. (If Bravo had to pin down a specific focus, it would be: mediocrity.) Her work in general, though, is a running exploration of whiteness, privilege, and people who are neither comfortable in their own skin nor able to process the discomfort. Although the filmmaker considers herself an extrovert, she still feels a kinship with these kinds of characters.

“I do feel like and I have been treated like I’m less-than because I’m limited,” she says. “And those limitations are because I’m a woman, because I’m of color, because whatever. So while I’m not a white male, I’m working from a place of feeling this feeling of not having a voice–this feeling of invisibility, like I’m disappearing.”

Perhaps seeing the struggle Bravo went through in trying to make her film is part of what led Gelman last fall to sever ties with Adult Swim, who frequently put out his specials, over their unrepentant stance about having no projects from female creators. It was a decision he made, however, without any urging on his wife’s behalf.

“I actually thought he shouldn’t have done anything,” Bravo says. “I’m so proud of him that he did. Standing up against a network wouldn’t bode as well for me, because I don’t exist as a white person or a man. So when he asked me about it, I told him that within my own experience I would never do that. I would be too scared. I’m glad he didn’t listen to me, though, because he lives in a different body and his body is something else. And the way people treat him coming into a room is different than the way people treat me coming into a room.”

At this point, Bravo has kicked enough doors for herself that she clearly needs no invite to enter and pull up a seat at the table. Last fall, she directed the popular “Juneteenth” episode of Donald Glover’s Atlanta, which has led to more TV work. Earlier this year, Lemon played at Sundance and inspired a lot of hype before Magnolia Pictures acquired it. None of these outcomes, however, have made her feel less like an outsider in the film world.

“There has been more opportunity for me recently, but I can’t speak to the majority,” Bravo says. “I’m still pitching myself to rooms that don’t look like me, and I know that when I’m at film festivals, if there’s another person who looks like me, there’s just one. I think that it’s in the zeitgeist and the conversation feels like it’s coming, but only when I’m on a panel and there’s two other women of color or even just like three other women in total, then I’m gonna feel like it’s different.”


How Satellite Data Is Helping Drought-Stricken Indian Farmers Collect Insurance Payouts

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Tamil Nadu, a state in southern India, is living through its worst drought in 140 years. Even during the monsoon season last year, rainfall was scant, smattering just a handful of areas and leaving the land cracked and dry. In the state of 68 million people, there are around one million rice farmers for whom the drought has proved disastrous; yields have suffered, and more than 254 farmers have committed suicide since last October.

Without another source of income, the farmers turn to insurance payouts to last through the year. The Agriculture Insurance Company of India was founded in 2002 to offer yield-based and weather-based insurance for over 500 districts in India. If a farmer’s crops fail for a season, or if their land is too dry to plant, the insurance company will reimburse the farmer for damages. But without objective data to back up their claims, farmers can struggle to receive compensation commensurate with the damage to their lands.

The Sentinel-1A satellite carries a radar sensor that can capture roughness and moisture of crops on the ground. [Image: ESA/ATG Medialab]
A new satellite program launched in collaboration with the European Space Agency (ESA) is providing that much-needed objectivity, and speeding up the process by which farmers are approved for payouts. Initially launched in 2014, the Sentinel-1A satellite has been delivering data for use in crop insurance in India since summer 2016, when the drought began to take hold.

“Due to radar wavelength, data can be acquired day and night and also in cloud conditions.” [Image: ESA/RIICE/TNAU]
The Sentinel-1A satellite carries a radar sensor that can capture roughness and moisture of crops on the ground. “Due to radar wavelength, data can be acquired day and night and also in cloud conditions,” says Michael Anthony, project director for the RIICE consortium, an international public-private partnership advancing the use of sensor-based satellites for crop insurance programs in emerging economies, which is overseeing the Sentinel-1A program in India. “This is crucial because the growth of rice plants normally happens during rainy season,” he tells Fast Company. Satellites equipped with optical cameras struggle to collect adequate data because clouds and poor lighting obscure image quality.

The Sentinel data speeds up the process, and does away with the need for farmers to back up their claims of crop failure or land damage–the satellite imagery tells the story for them.  [Image: ESA/RIICE/TNAU]
Sentinel doesn’t deliver data directly to the Agriculture Insurance Company of India; rather, it feeds the radar images to several intermediaries, including the Tamil Nadu Agricultural University, which processes the data, and the Tamil Nadu Department of Agriculture. Working with the University and the Department of Agriculture, the insurers can identify the areas in which rice sowing failed or farmers were unable to plant altogether, Anthony says; in those cases, farmers are eligible to receive up to 25% of the total sum insured for their plot. So far, data from Sentinel-1A has been used to assess the validity of around 200,000 insurance claims, and over 10,000 farmers have received payouts. The Sentinel data speeds up the process, and does away with the need for farmers to back up their claims of crop failure or land damage–the satellite imagery tells the story for them.

While Sentinel-1A data will continue to help farmers in Tamil Nadu access insurance payouts, RIICE is also operating in other countries like Thailand, Vietnam, Cambodia, and the Philippines, where the International Rice Research Institute is developing a way to use the data to estimate rice yield over the course of a season; it’s also proven useful to assess damage from floods. Especially as climate change makes events like floods and droughts both more unpredictable and more extreme, access to objective data to ensure farmers receive adequate and speedy compensation will be critical.

This Startup CEO’s Email To His Team Is A Masterclass In Vulnerability

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As an editor here at Fast Company’s Leadership section, I witness all kinds of entrepreneurial posturing every single day. Most founders–at least when they interact with the press–make a point of sounding enthused and confident, or humble and self-deprecating, or dead serious and mission-driven. Pick your PR persona and run with it.

But it’s far more interesting to glimpse how leaders actually communicate with their teams behind the scenes. Christian Bonilla, the CEO of a software market-research startup called UserMuse, has been a Fast Company contributor for just under a year. As we were trading notes this week on new story ideas, Christian forwarded me an email he recently sent to his four-person team that he said earned a surprisingly positive response, and asked if I thought it might be a good springboard for a story.

I thought it was great as-is, and instead of spinning it into an article himself, Christian agreed to let me reproduce his email in full. Here it is, very lightly edited and with his young son’s name redacted for privacy:

Gents,

Yesterday around 7PM, my evening took a weird turn. We all have kids, so I can share this. XXXX, evidently in an odd mood, decided to relieve himself in the tub the way no one wants to see their kid do.

So five minutes later, Lauren’s bleaching the tub and I’m carrying a garbage bag of unmentionable filth down the stairs when I missed a step and twisted my ankle as badly as I can remember doing. I mean blinding pain, guys – I screamed, which made XXXX run down to where I was and then start crying. So there I was, crumpled in a heap at the foot of the stairs, clutching my devastated ankle and consoling a toddler as I sat next to a bag of smelly trash. I did not feel like a CEO in that moment.

Now, I told you that so I can tell you this: It doesn’t always feel like we’re starting something big. You guys are sweating it out in every spare moment you have. I’m working more than I ever have in my life and haven’t had a paycheck since May. But we ARE starting something big, and we’re getting there one small milestone at a time.

This week we had our first gross profit.

It doesn’t mean we’re a profitable business – this is a volatile a stage and things are going to be up and down for a while. But if we can net $300 in a week, we can net $400. And if we can net $400…

-Christian

Trust me, there’s no shortage of CEOs and entrepreneurs out there with thoughts to share about the value of vulnerability, emotional intelligence, empathy, and those other “soft skills” you keep hearing about. And many of them have great things to say on those subjects. But seeing those traits put into practice proves just how powerful it can be–and how simple it is to do.

Christian might’ve been surprised that his 264-word email made for such an effective pep talk, but I’m not. In that short space, he tells a memorable story, shares candidly how hard things feel, and points out that it’s the small wins that matter most (because–look! they’re already paying off). That’s the kind of honesty people need from all their leaders, not just startup CEOs. In the long run, it beats out affectation and bluster every single time.

The Truth Campaign Exposes How Big Tobacco Targets The Military And Mental Health Patients

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A new campaign from Truth Initiative details how big tobacco has been targeting members of the military and people with mental health issues in alarming numbers.

According to Truth’s findings, 38% of military smokers started after enlisting, and those with mental health conditions and substance use disorders account for 40% of cigarettes smoke in the U.S. Created in collaboration with 72andSunny, Truth’s “Business or Exploitation?” campaign drills into those numbers with documentary-style videos.

“We decided to hire an external researcher to continue to dive into all these documents and interviews and really try to figure out, from a journalistic approach, who these experts were and what the story was behind some of the tactics that big tobacco employed,” says Nicole Dorrler, SVP of marketing for Truth Initiative. “And when we gathered all of that information, we felt that the climate was right to tell this story in a documentary style–[we felt that] people were craving that journalistic lens in an unbiased way that told those personal stories.”

“Business or Exploitation?” will run primarily as 60-second cutdowns with longer versions premiering at a later date. The campaign is looking to get a boost in its messaging by airing the clips during the MTV Video Music Awards this Sunday. But this isn’t the first time Truth has used a major televised event to expose how big tobacco targets specific groups. The organization previously ran a campaign during the Grammys earlier this year, focusing on black communities being in the crosshairs of the tobacco industry. Actor and comedian Amanda Seales led the in-your-face style of the campaign with the angle of racial profiling.

Truth’s current campaign “Business or Exploitation?” follows a slightly different direction, treating its subject matter more like an investigative piece. It’s all part Truth’s versatility in getting its message where it needs to be in a variety of styles to keep it fresh–whether it be a cowboy singing through his stoma, a Sesame Street knockoff collaboration with Adult Swim, or a meme-infused house party.

“We try to think through what is the most culturally relevant way to connect with our audience, and we’re constantly researching what it is they’re interested in,” Dorrler says of the the documentary approach for “Business or Exploitation?” “As a former smoker, what I look for are these nefarious practices from big tobacco, and they’ve made a real practice of targeting and exploiting people based on labels. It’s just wrong and we need to expose that.”

“For example one of the things that really hit home for me is tobacco use has a direct impact on military readiness,” Dorrler continues. “They’re putting these individuals lives on the line–these people who have raised their hands to be heroes for us. That seems un-American and for me that had a very direct impact on why I felt that story needed to be told.”

This Is How To Organize Your Messy Desk Drawers At Work

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A desk drawer can be a beautiful thing that makes your work seem enjoyable, or a black hole of chaos that frustrates you every time you open it. After all, how you feel about your workspace affects your productivity more than you might think.

During my former career in home-decorating magazines, I learned a thing or two about how to set up drawer space efficiently. Here are a few tips to get you started:

[Photo: Tim Gouw via Unsplash]

Be Ruthless About What Needs To Be On Your Desk

Before you even yank open your desk drawer and start thinking about how to reorganize it, you first need to decide what should be on your desktop. Drawers can help you declutter the surface of your workspace, but they often suffer as a result: The mess that isn’t out in front of you is hiding just out of view, causing trouble despite being out of sight.


Related:Three Ways Your Workspace Is Quietly Hurting Your Productivity


So ask yourself: What really needs to be in front of you at all times? For me, that’s a computer, printer, teacup, and glass of water. Beyond that I have few inspirational items in a corner that make me smile, as well as one glass holding pens, highlighters, and scissors—all items that are both easy to grab and put away. My daily to-do list always travels with me so if I’m at my desk, that’s there too.

You might find that you’ll need a lot less than that. If you have a lot more, you may want to reconsider your office necessities overall, or find a way to relocate whatever desktop clutter might be staring at you to a small piece of real estate elsewhere in your office, like a stacked “in” and “out” box in a corner.

Take An Inventory

Once you’ve figured out what you want on your desk, then it’s time to explore your drawer space. If you’re like most office workers, you’ll find that you’ve forgotten about most items in your drawers. So this step is easy: Pull them all out and arrange everything inside your drawers into one of these four categories:

  1. trash
  2. recycling
  3. supply closet
  4. desk drawers

Take your time here–knowing what to purge and what to stash away takes some time. But when you’re done, you’ll be left with only relevant items that you need and use on a regular basis.

[Photo: Scukrov/iStock]

Organize Your Drawers By Items You Use Most To Least

In the small top drawer of your desk, on the side of your dominant hand, arrange the items that you use in the next order of frequency after the items on your desktop. In my top right-hand drawer, I have items like tape, a stapler, Post-Its, paperclips, and rubber bands.

This is the one drawer in my desk where I also have a shallow in-drawer organizer. That’s helpful for things like keeping the paper clips or pushpins from getting mixed with the rubber bands. An important note: All the desk organizers in the world won’t necessarily save your drawers from disaster. They’re helpful for small items, but if you add an organizer into all your drawers, it’ll just incentivize you to hang onto more small items than you probably need to.


Related:Nine Myths About Being Organized That Keep You Surrounded In Clutter 


You can find a variety of desk-drawer organizers at office supply stores, Amazon, Target, and the like. If you’ve got a streak of craftiness in you, Pinterest has ample supply of ideas. When you pick out your organizer, you’ll obviously want to make sure that the width and depth works with your drawer. But you should also pay special attention to the height. You want to have an organizer that can hold your items and still allow you to easily open and shut the drawers without the office supplies getting stuck on the top edge of the desk.

Set Aside A Drawer For Large Items

You’ll want to have another drawer for some of the large items that you could place on your desk but can just as easily be tucked away. I use the top left drawer of my desk for that function; it holds spare printer paper and empty file folders. I also use that drawer for my Skype headset as well as a label maker, which I became a fan of after reading David Allen’s Getting Things Done.

[Photo: ajfilgud/iStock]

If You Have Room, Start A File-Folder Drawer

If you have a drawer wide and deep enough for file folders, you’ve hit the jackpot. Yes, it’s 2017, and some of your most important documents are backed up on your hard drive or in the cloud. But there are still real benefits to keeping some of your current working documents in hard copy–just inside your desk, rather than on top of it. If nothing else, this keeps them handy so you can quickly retrieve those resources when it’s time to go to a meeting, work on a project, or jump on an impromptu call.

But the key to making this system work is that once those files are no longer immediately relevant, you should recycle or shred them. To avoid clutter, make sure your file-folder drawer is a living organism, not a fossil-bed for all the work you’ve ever done.

Organize All Other Drawers By Function

Finally, arrange any remaining desk drawers by function. I find it useful to have a drawer for mail items as well as a finance drawer. My mail drawer consists of blank cards, thank-you notes, special-occasion cards, return-address labels, envelopes, and stamps. In my finance drawer, I have a fire-safe box with my passport, checkbooks, and other important documents. If there’s a particular task you do frequently at your work that requires special supplies, try to group them in the same drawer so that you can open one drawer and access all those function-specific items once.

Bottom line: your desk–inside and out–should help you stay productive, not slow you down.

Bots Are Scraping Your Data For Cash Amid Murky Laws And Ethics

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Is the data you share publicly on social networking sites like an announcement in a public place, where speech and information gathering are protected under the First Amendment? Or is it more like something uttered on private real estate, where the owner can prohibit trespassers as they wish?

That quandary recently emerged in a California courtroom, where two of the country’s most eminent constitutional lawyers squared off in a high-stakes battle between a data giant and a tiny startup.

For years, hiQ, a data mining company in San Francisco that helps employers predict which of their employees are thinking about jumping ship, built its business on the back of a valuable cache of data: public user profiles on the professional networking site LinkedIn.

Then in June, a year after Microsoft completed its $26.2 billion acquisition of LinkedIn—backed by its own data analytics ambitions—the happy if unofficial relationship came to an abrupt end when the startup received a letter ordering it to immediately stop scraping LinkedIn profiles. Suddenly, hiQ’s entire business model was in jeopardy. The startup devoted to helping employers keep talent would itself begin to shed it: The three-year-old company said it lost 10 of its 24 employees since LinkedIn blocked access.

To make its case, LinkedIn claimed that by scraping public user profiles on the professional social networking site—something hiQ had done so for years with the knowledge of the giant professional networking site—the startup was violating the Computer Fraud and Abuse Act (CFAA), a 1980s law that criminalized unauthorized intrusions into computer systems in an era before large networks were common. Effectively, LinkedIn claimed, hiQ was a hacker.

Instead of simply accepting the cease-and-desist letter, or waiting for LinkedIn to sue, hiQ went to court. With the help of one of the country’s pre-eminent constitutional lawyers, Harvard Law School professor Laurence Tribe, hiQ argued that its right to access public profile data was protected by the First Amendment. To make its case, LinkedIn hired Donald Verrilli, who recently served as the Obama administration’s top appellate lawyer.

Last week a California judge sided with hiQ, issuing a preliminary injunction that ordered LinkedIn to again let the startup scrape its data, at least until the case is adjudicated. In his judgement, U.S. District Judge Edward M. Chen equated LinkedIn to a store owner who hangs a sign in a window and then seeks to prevent certain people outside from seeing it.

hiQ’s Keeper software uses LinkedIn and other data to help employers retain talent. Image: hiQ

“The data here is data that LinkedIn has told its users is public,” explains Nate Cardozo, senior staff attorney for the Electronic Frontier Foundation. HiQ argued that it scrapes only public LinkedIn data (a total of 175,000 profiles, it says), that it does not need to log in to an account to see the data, and that LinkedIn does not claim a proprietary interest in its users’ public profiles—that LinkedIn doesn’t “own” your data any more than hiQ does. “It’s data that someone who is not logged in to LinkedIn or doesn’t have an account can still see,” says Cardozo.

Despite hiQ’s temporary victory, the preliminary decision did not resolve the question of whether the CFAA applies, nor did it address claims that hiQ had breached LinkedIn’s terms of use, as well as claims based in copyright or trespass.

But to Cardozo, LinkedIn’s interpretation of the CFAA amounts to a flagrant abuse of the anti-hacker law. Passed in 1984 and updated in 1986, the law was designed in a time of mainframes, before the world wide web even existed. It prohibits access without authorization, and access exceeding authorization, but Congress never intended the law as a multipurpose tool for restricting access online. Otherwise, any user could be considered a hacker for something like, say, using borrowed passwords, even with the permission of the password holder.

“LinkedIn is one of the companies that holds a view of the CFAA that—and they might dispute me on this, but this is the position they’ve taken—essentially a violation of terms of service can revoke authorization, therefore causing a violation of the CFAA,” he says. “And if you violate those Terms of Service, your access to the site is therefore unauthorized.”

The 9th Circuit has rejected this view repeatedly, says Cardozo. The Department of Justice once held that violations of Terms of Service violated the CFAA, but it backed off this interpretation after the United States District Court for the Central District of California acquitted Lori Drew in the “Myspace Suicide” case for “hacking” and other alleged crimes.


Related: Can We Trust Dating Apps And Music Services To Police Hate Speech? 


What’s needed now, he argues, is for the Supreme Court to review the CFAA—something it may well do in two data scraping cases slated for this fall that allege violations of the CFAA. Amicus briefs in the two cases, from the EFF in Nosal v. United States and from the Cato Institute in Power Ventures v. Facebook, urge the highest court to consider the CFAA’s continued relevance in the age of Big Data.

Whose Data Is It Anyway?

But addressing the CFAA leaves aside larger questions related to how our data is collected and shared—inadvertently or not—online. The updates, photos, and likes we share on our publicly visible social media contain valuable clues to who we are and what we’re after. Crawling and scraping that data is now a common activity on the web, a key component of web search software, data mining and advertising, finance, law enforcement, and academic research.

But to whom does that data really belong, and is it OK for others to copy all of it, automatically and at a large scale?

Cardozo dismisses that concern in hiQ’s case, noting that it’s simply taking data that’s out there—information that is already available to people online without LinkedIn accounts—and aggregating it. “The question here is: Is what hiQ is doing legal?” he adds. “If the answer is yes, then LinkedIn will be ordered to not stop them.”

But that analysis avoids long-standing questions surrounding the ethics of web scraping. Casey Feisler, a faculty member in Information Science at University of Colorado Boulder who has used data scraping in her research, emphasizes this distinction. “It is also important to keep in mind that even if violating TOS is legal it might not always be ethical,” she wrote recently in a Medium post .

Feisler cites the case of Yik Yak as an example of scraping ethics. Her department asked Yik Yak, an anonymous chat app, if they could scrape the app, but Yik Yak declined.

“Consider why this particular platform might not have wanted researchers to scrape,” says Feisler. “Yik Yak was ephemeral by design. Its users had an expectation that that data would not be archived or available beyond its appearance on the platform. Though researchers might not have intended to make the data available, they could have — particularly since in some disciplines it is customary to publish datasets along with analysis.”

Granted, Feisler is talking about scraping social media user data for academic purposes, not for more questionable purposes like marketing or law enforcement.

Consider other recent data scraping cases related to Craigslist. In April, the classifieds site obtained a $60.5 million judgment against a real estate listings website that had allegedly received scraped craigslist data from another entity. And earlier this month, craigslist reached a $31 million settlement and stipulated judgment with Instamotor, an online and app-based used car listing service, over claims that Instamotor scraped Craigslist data to populate its own listings and sent unsolicited promotional emails to Craigslist users. Craigslist did not allege a violation of the CFAA; rather, it argued that Instamotor had breached Craigslist’s terms of use and violated federal laws around spam emails.

More sophisticated data scraping efforts have prompted concern, if not legal action. As the Daily Dot reported last year, U.K. startup Tenant Assured, a had planned on scraping Facebook users’ accounts to give landlords information on personalities and “financial stress.” In 2015, the Intercept reported, a company contracted with U.K.-based SCL Group harvested profile data from at least 30 million Facebook users for the purposes of personality analysis and political campaigning, before Facebook ordered the company to stop. SCL is the parent company of Cambridge Analytica, the Trump campaign data science firm that has touted a giant cache of data on millions of Americans.

Last year, concerns over the use of public social media data by law enforcement led Twitter to shut down access to an API used by Geofeedia, a social media analysis company that works with police to provide real-time monitoring of online discussion around events like emergencies and protests. In March, Facebook also updated its rules to warn developers that they could not “use data obtained from us to provide tools that are used for surveillance.”

Follow The Money

In its effort to cut off hiQ, LinkedIn has also argued that it wants to defend its users’ privacy from automated bots operated by unknown third parties, insisting that users control how their data is used. But Judge Chen didn’t quite buy that argument. “LinkedIn’s professional privacy concerns are somewhat undermined by the fact that LinkedIn allows other third parties to access user data without its members’ knowledge or consent,” he noted in his injunction.

Indeed, the battle over scraping is taking place against the background of a bustling multi-billion dollar battle to collect and mine our data. It’s an industry that’s left us with a slew of difficult questions about user consent and privacy—and one in which a company like LinkedIn also has an enormous stake and a sizable advantage.

In pointing to the comparative harms raised by LinkedIn’s move, the Court alluded to that backdrop. “hiQ unquestionably faces irreparable harm in the absence of an injunction, as it will likely be driven out of business,” the Court’s injunction reads. “The asserted harm LinkedIn faces, by contrast, is tied to its users’ expectations of privacy and any impact on user trust in LinkedIn. However, those expectations are uncertain at best, and in any case, LinkedIn’s own actions do not appear to have zealously safeguarded those privacy interests.”

LinkedIn’s privacy concerns are a matter of public relations, argues Cardozo. The company’s real motive, he says, has more to do with an aggressive business in collecting and analyzing data—and selling or licensing that data to other entities willing to pay for it.

“LinkedIn has essentially made a business of [the CFAA], not just in this context but several others,” he says. “I believe that LinkedIn—and I don’t have any inside knowledge—would want hiQ to pay for the data. I believe it’s simply money that is at issue here.”


Protect yourself: Because hiQ and other data scrapers only scrape data from public LinkedIn profiles, you can guard your data by changing your privacy settings. Once logged into LinkedIn, edit your public profile on the right-hand side of the page, and select “Make my public profile visible to no one” in the Customize Your Public Profile section.

Here’s the latest updates on tropical storm Harvey

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• Harvey was originally a category 4 hurricane when it made landfall in Texas, but it quickly lost power and was downgraded to a tropical storm, the Guardian reports.

• Currently, 13 million people are under flood watches and warnings. These include cities ranging from Corpus Christi, Texas, to New Orleans, reports CNN.

• At least five people have died during the storm, reports the Weather Channel.

• Images of the flooding show the storm’s virtually unprecedented scale and destruction:

• In just two days, Houston received 25 inches of rain–that’s more than half the city’s annual rainfall. The U.S. National Weather Service said the “unprecedented rainfall” is producing “life-threatening flooding in S.E. Texas.”

• Tropical storm Harvey will return to the Gulf of Mexico on Tuesday, where it is expected to collect more moisture before heading back inland to Galveston, Houston, Huntsville, and Shreveport.

• FEMA director Brock Long has said, “This disaster’s going to be a landmark event” and predicted that the agency’s involvement in the aftermath of Harvey will stretch for years.

• 3,000 national and state guard members have been activated in Texas.

• Human life isn’t the only life at risk:

• President Donald Trump will travel to Texas on Tuesday to view the damage.

GoFundMe has created a central location for campaigns to help those affected by Harvey

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One of the few good things that come out of natural disasters is the way people from across all walks of life come together to help each other out in times of need. Unsurprisingly, a large number of campaigns have been created on GoFundMe to help the victims of Harvey. To make finding those campaigns easier, GoFundMe has now created a central Hurricane Harvey Relief hub that aggregates all the Harvey-related campaigns. You can check it out here.


Free Laundry Machines Could Be A Key To Boosting School Attendance

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Five years ago, the Piccolo School of Excellence in Chicago was selected as a “turnaround school” by the state of Illinois. It was one of the lowest-performing schools in the city, and had been so for a decade, current principal Michael Abello tells Fast Company. A complete overhaul in administration, from teachers to sound AV technicians, would help the school get back on track, the state reasoned. Between 2013 and 2014, the school jumped 864 places forward in the state’s rankings.

From a data perspective, one could look at that leap and say Piccolo was transformed. But administrators like Abello know that data only tells part of the story–for the students, who come from the Humboldt Park neighborhood around the school and who, with the exception of maybe less than 1% of the student body, come from families living below the poverty line, academic advancements don’t necessarily mean that their daily lives in school are any easier.

It doesn’t, for instance, take into account that many Piccolo students, when they come home at the end of the day, don’t have a place to wash their royal blue uniform shirts. Without clean clothes, students become withdrawn and wary of participating in group activities. Often, they’ll skip school altogether.

“Discretion is key here–we don’t want any students to feel bad or uncomfortable about using the machines.” [Photo: Whirlpool]
The laundry appliance manufacturer Whirlpool began to hear snippets of similar stories from educators across the U.S. around two years ago, as it was developing a community outreach program. “We just kept hearing that there was a need for access to clean clothes amongst students, and how without it, students were not even comfortable coming to school,” Jen Tayebi, brand manager for Whirlpool, tells Fast Company. They came up with a simple idea: to donate washers and dryers to schools where lack of access to the appliances at home was making a dent in school attendance.

Whirlpool started small in 2015, installing a laundry pair in just 16 schools in St. Louis, Missouri, and Fairfield, California. A point person was selected at each school to oversee use of the machines, and to identify kids who might benefit from them. “Discretion is key here–we don’t want any students to feel bad or uncomfortable about using the machines,” Tayebi says. Instead, the in-school administrator will collect laundry from the students, wash it during school hours, and return it at the end of the day, or direct parents to how they can use the machines instead. There’s no set formula for how the machines are used, Tayebi says; it’s however works best for the students and their families.

In the first year of the Care Counts program, attendance jumped an average of two days for students who were previously missing more than 10 days per year; teachers reported a 95% increase in classroom and extracurricular activities among the same students. The success of the program, which washes, on average, around 50 loads of laundry per participating student per year, led Whirlpool to expand to another 20 schools and four more cities. This year, a partnership with Teach for America (TFA) will bring the Care Counts program up to 60 schools in 10 U.S. cities.

“We heard stories about teachers hand-washing their students’ clothes at school, or bringing home loads of their kids’ laundry for them.” [Photo: Whirlpool]
TFA worked closely with Whirlpool to identify the regions and schools that would most benefit from free laundry services, and Whirlpool, through attendance data analysis and conversations with administrators, worked to narrow down the new recipients to five schools in Los Angeles, New Orleans, Atlanta, and Chicago. “We heard stories about teachers hand-washing their students’ clothes at school, or bringing home loads of their kids’ laundry for them,” Tayebi says. “It’s really been eye-opening that this is such a strong need.”

Abello, who’s been an administrator at Piccolo since the turnaround, and principal for the past four years, says that while absenteeism doesn’t have a one-size-fits-all solution, he often hears from chronically absent students that lack of clean clothes is part of the reason. Over the course of his tenure, he and his staff have explored purchasing a washer and dryer for students and families to use, but due to financial limitations, they’ve been unable to. The Whirlpool donation will circumvent those budget concerns, and the appliance company will also oversee installation and regular maintenance of the machines. Piccolo’s attendance coordinator will identify the students and families most in need of the resource, Abello says, and she will develop a schedule for when they can use the machines; Piccolo teachers will also flag to her any students that might need to use the washer and dryer on a case-by-case basis.

Representatives from over 1,000 schools worldwide have reached out to Whirlpool to participate in the program, and while Tayebi says the company’s ultimate goal is to meet that need, they are, for the time being, taking it slow and steady. “We haven’t had any roadblocks to date, and I think that’s because we’ve been focusing on expanding slowly and with consideration for the particular needs of the students, families, and schools,” she says. Over the next couple years, Whirlpool will continue to chip away at the list of in-need schools on their radar in the U.S., and consult with their overseas offices to consider the potential of launching the initiative in other countries.

An Uber driver was just fined $78,000 for illegal taxi driving in Denmark

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The driver was one of four who received fines for driving a taxi illegally, Reuters reports. The driver with the largest fine reportedly made 5,427 illegal taxi rides as an Uber driver in 2015. Copenhagen is the only city in Denmark where Uber operates, but the ride hailer has previously announced it will be pulling its service from the locality after updated taxi laws require all cars operating as taxis to install taxi meters and video surveillance. The new rules also state only 125 drivers can be licensed each quarter. Uber has said under the new rules it would take years before all drivers could be licensed.

Bias In Business Can’t Be Ignored, From Google To Charlottesville

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After a recent appearance on CNBC’s Squawk Box, I got into a bit of off-camera back-and-forth with Squawk Box co-anchor Joe Kernen. We’d been talking on air about President Trump’s relationship with CEOs. I argued that business leaders have a moral responsibility, one that is increasingly connected to business performance. Kernen felt I was being naïve, that corporate morality is a facade that is quickly jettisoned in favor of financial opportunity.

Perhaps both things can be true–the responsibility, and the avoidance of it–but that’s not what we discussed after the cameras got turned off. Kernen felt I’d adopted a holier-than-thou posture by specifically bringing up the Nazism and white supremacy that sparked violence in Charlottesville, Virginia. Did Fast Company talk about moral responsibility when President Obama brought rappers who were former drug dealers into the White House, Kernen asked me? He implication is that I was applying a double standard when it came to President Trump.

I found the exchange a bit mystifying. Not because I’m not susceptible to bouts of righteousness; we all are. And we can all gain from a better understanding of the perspective of others (even if we disagree with them). But my point wasn’t about politics or about Trump, it wasn’t about Democrats versus Republicans. The point I was trying to zero in on was about business leaders, regardless of the political landscape, and their increasingly vital role in shaping and encouraging our culture and society.

We’ve been writing consistently about the values and mission that undergird business enterprises. A corporation is a platform for many things: employment, wealth creation, the distribution of products and services, and so on. But it is also a cultural platform, a network through which messages are sent and received about what is acceptable, what is laudable, what is expected in our social intercourse.

The decisions that big-name CEOs made earlier this month to depart from and disband the President’s advisory councils are expressions of social values. Some Trump Administration critics (including some of my colleagues here at Fast Company) believe these CEOs should not be praised for stepping down now; that they should never have participated with this president in the first place. Regardless, there was a clear message in this acute moment: that bigotry and violence cannot be tolerated.

There is, I believe, a clear through-line between the events and repercussions coming out of Charlottesville and the controversies and scandals earlier this summer around sexism in Silicon Valley. In both situations, the question arises: What is the role of business in addressing societal values? What’s more, what is the role–and, dare I say it, the responsibility–of a CEO in leading and directing that dialogue?

There are systemic biases of many kinds built into American culture, and it is not unexpected that those biases are reflected in how American businesses operate. (That it takes a crisis, and a death, to prompt some operations to address neo-Nazi hate speech is itself illuminating.) What matters going forward is how those biases manifest themselves. Gender dynamics are a critical front line in these efforts, particularly as they’ve emerged in the tech community (which likes to view itself as enlightened). The pattern of misogyny has been unmistakable, from Uber to 500 StartUps to the much-discussed Google memo. No one can credibly claim to be unaware of the structural gender inequality that exists today–from equal pay to board representation to funding opportunities. What is actually being done about all this remains, still, a work in progress.

Our newest cover story delves into these difficult waters through the character of Whitney Wolfe, a CEO, an entrepreneur, and a target of sexual harassment. As part of the founding team at dating app Tinder, she found herself subject to hostility that eventually prompted her to leave (and to file a lawsuit, which was settled). She launched a competing business, Bumble, that as its core market differentiation gives women the control and power in facilitating relationships; the fact that it is signing up 50,000 new customers a day, in more than 100 countries around the globe, is indication of the chord that Wolfe has struck. By designing the business for more equitable gender power dynamics, Wolfe is not only expressing her values; she is advancing her business’s interests.

And now Wolfe is applying this same design solution to business networking, via a new BumbleBizz product that aims to give women at least an even hand in business networking and career development. BumbleBizz may not unseat LinkedIn as the central connection tool for the work world, but that doesn’t diminish the importance of the underlying values and mind-set that it represents. CEO Wolfe is on a mission to level the playing field for women, and her business is a vehicle to advance that cause.

All of the articles in our latest issue are about grappling with the cultural changes that are roiling this country. Color of Change is working to block the channels that hate groups use to get funding. The fashion industry is trying to figure out how to make working in the field more livable. And a cofounder of Under Armour offers some advice to the current CEO, who is still coping with fallout from customers and celebrities after making supportive remarks about Trump.

It goes to show that every business, of any scale, is a platform for social impact. That impact can be consciously considered, or it can emerge organically and often inadvertently. Business leaders can attempt to be agnostic, but the reality is that our actions and decisions have ramifications that ripple through our organizations and the individuals, families, and communities with which we interact. Is making the right decision, expressing the right values, a complicated and often excruciating task? It is indeed. But that doesn’t mean that we should hide from it. Our actions and our words as well as our decisions to stay silent, all of it is meaningful. That’s part of what leadership is all about.

Bumble’s CEO Takes Aim At LinkedIn

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Like many single millennials, Ashley and Connor met cute the modern way: They matched on Bumble, the dating app where people swipe through potential partners but only women are allowed to initiate a conversation, and started texting. But when Ashley asked an innocent question about work, Connor launched into a misogynistic rant in which he called her a “gold-digging whore.” Bumble’s response, a fiery blog post now known as the “Dear Connor” letter, quickly went viral. The company called for a future in which Connor would “engage in everyday conversations with women without being afraid of their power”—and then, in an unusual move, banned him from using the service.

Whitney Wolfe, Bumble’s 28-year-old founder and CEO, understands how it feels to be on the receiving end of such messages. Flanked by a handful of the 30 employees (mostly women) who work out of the company’s Austin office, she explains that she founded Bumble in 2014 “in response to our dating issues, our issues with men, our issues with gender dynamics.” At the time, Wolfe had been reeling from her dramatic exit from the dating app Tinder, where she served as VP of marketing. Following an ugly breakup with cofounder Justin Mateen, Wolfe brought a sexual harassment suit against her former colleagues, accusing them of discrimination and stripping her of her cofounder title—claims Tinder called unfounded. Texts in which Mateen repeatedly bashed Wolfe’s romantic life and threatened her future at the company citing their strained relationship were presented as evidence; the case was settled out of court.

After her painful split from Tinder, the last thing Wolfe wanted to do was start another tech company. She sunk into a deep depression and eventually fled Los Angeles for Austin, where she thought she might open a juice bar. “I read what people were saying about me, and I was sure I was done,” she says. “I felt like a washed-up rag, the dirtiest, grossest person in the world.” But shortly after her move, she got a call from Andrey Andreev, the founder and CEO of social networking site Badoo, who wanted to know her plans. In August of 2014, Andreev and Wolfe met in Greece to discuss partnering on a female-centric dating app.

Three years after that first conversation, Bumble has amassed more than 20 million users, and it continues to add more than 50,000 new ones per day. It’s on track to take in more than $150 million in revenue in 2018. (The basic app is free, but more than 10% of its active users pay up to $9.99 per month for a subscription, which grants access to premium features such as a list of people who have already swiped right on them.) Bumble’s users are emboldened by the app’s impressively low rate of abuse reports; in addition to banning people like Connor, Bumble also blocks those who send unwanted nude photos, and it was the first dating app to initiate photo verification practices, limiting the potential for fake profiles.

Now Bumble is betting that its matchmaking technology can do more than foster romantic or personal connections. After launching its Bumble BFF vertical a year ago, which pairs users with new friends, Wolfe is repositioning the company to make room for BumbleBizz, a professional networking vertical debuting in early October where users can look for work, find a business partner, or hire new talent. The original dating service will be rebranded as Bumble Honey. “Whitney’s vision extended well beyond dating from the beginning,” says Andreev, who owns a majority stake in Bumble.

Whitney Wolfe [Photo: Valerie Chiang]
Giving users more to swipe about than merely romance fits nicely with Bumble’s feminist founding mission. But this approach also taps into a critical cultural zeitgeist as women push back against the subtle and overt harassment they face in business. As companies like Uber and Google struggle to overcome public reports of discrimination, a rising cohort of women, from venture capitalists to finance and tech entrepreneurs, are determined to refashion what is acceptable and what is possible in the workplace. In Wolfe’s case, it starts with a simple question: “Why does it have to be all about love?” she asks. “How do we expand horizons beyond just saying, ‘You’re a female, you have to get married by 30’?”

That Bumble exists to empower women represents something of a transformation for Wolfe. Before she launched the company, she didn’t even identify as a feminist. “Feminism wasn’t really at the top of my vocabulary [at Tinder],” says Wolfe. “I think what’s been interesting for me—let me say this delicately—when I’ve been surrounded by men who don’t believe women are equal, I didn’t think women were equal, including myself.”


During a coffee break at Bumble’s office, more than a dozen members of the staff, who are as loose and casual with one another as longtime friends, crowd around a laptop perched on the kitchen counter. Wolfe pulls up a video of Bumble’s first ad. It features the company’s director of college marketing jumping out of a plane shortly after she started chatting with a match on Bumble (the ad’s closing statement: #taketheleap). Wolfe, who enlisted student ambassadors to make Tinder a hit on college campuses around the country, did the same with Bumble. And now she’s applying a similarly high-energy, wide-net approach to marketing BumbleBizz.

The concept of Bizz is a relatively easy sell for current users: Set up a discrete profile for networking, all while continuing under the principle that anyone can match, but women alone can initiate contact. Unlike many other professional and social networks, which exist to connect you to people you know, Bizz’s mission is to introduce you to new contacts, with added protections like verified profiles. One key to Bizz’s success will be drawing a new demographic of users into Bumble’s ecosystem. The challenge, says Bumble’s director of marketing, Chelsea Cain Maclin, is convincing “someone like my mother, who is married and has three kids and now wants to get back into healthcare work, that we have something to offer her.”

Director of marketing Chelsea Cain Maclin, and head of brand Alex Williamson are leading Bumble’s transition from a dating app to a connection hub. [Photo: Valerie Chiang]
This fall, Bumble is launching a targeted national ad campaign, geared toward women and men of varying ages, that will promote the idea that just one connection can transform your professional life. Bizz will debut with verified brand partners such as Postmates and Outdoor Voices. Hiring managers at those companies will help fill open positions by swiping through candidates they find on Bizz. Bumble has also recruited “Queen Bees”—existing users who are social media influencers and entrepreneurs—to partner with the app on networking and awareness events.

Wolfe believes that Bumble’s mission of empowerment will be as appealing in the professional realm as it is in the personal. “We have women already reaching out saying they’re getting [unwanted solicitations] on LinkedIn, that they need a professional network where they make the first move,” says Wolfe. “Women will always control the experience on Bumble.” Ashley Wright, Bumble’s content manager (whom Wolfe hired after swiping right on her on Bumble BFF), spent seven years working in technology, often at jobs where she says she was dismissed as “the booth girl” at conferences and talked over during staff meetings. “A woman-owned, primarily woman-operated company is mind-blowing in the tech space,” she tells her colleagues. “I’ve worked on the other side, so believe me when I tell you that this is a dream job.”

This isn’t the first time Wolfe has tried to launch BumbleBizz: It was nearly released last summer before Wolfe decided, at the last second, that the timing wasn’t right. “When the masses understand our unique selling point and what we’re trying to do, [that’s when] you’re allowed to innovate,” she says. “We were ahead of ourselves. Now is the moment.”

Still, Wolfe is sanguine about the possibility that Bizz won’t catch on like she hopes. “We’ll watch the analytics, and if it doesn’t work, we’ll try again. We’ll fix it,” she says simply. Such unshakable optimism is hard-won, she tells me over a couple of glasses of white wine, and it comes with limitations. She admits that she’s still wary of people from her former life resurfacing, and that misogynists remain a looming specter. Her world was shaken hard four months ago when her fiancé broke his back in a car accident on his way to work at his oil and gas company. Doctors warned her that he would either bleed out on the operating table or be paralyzed for life. “I told the doctor, ‘You better give me another option because we’re getting married in six months,'” says Wolfe. Her fiancé recently asked her what she would have done if he emerged a paraplegic. She told him, “I would’ve pushed you down the aisle.”

Wolfe will recount her history in her own words in her memoir Make the First Move, which will be published next fall. “I think so many women allow themselves to be defined by somebody else’s narrative,” she says. “I was stripped naked, what else could you have taken off of me then? Nothing. So? Let’s just put it back on and go from there.”

Slideshow: Here’s how Bumble Bizz plans to pair users with professional connections.

Back at Bumble’s office, the team works knee to knee on laptops, with the bathroom serving as space for conference calls in a pinch. There’s a scrawled two-week countdown on the wall until the staff moves into its new headquarters, a 5,000-square-foot space done up in Bumble’s signature canary yellow and equipped with a private room Wolfe calls the Mommy Bar, where new mothers can pump in peace and everyone can enjoy weekly blowouts and manicures on the company’s dime. This is a group that hugs and cheerleads and hyper-communicates, like when Wolfe clarifies three times that she was calling something her colleague said “weird,” not the woman herself. The prolonged exchange ended with the two making heart shapes at each other with their hands. “Once a week someone tells me to toughen up, get a sharper edge,” says Wolfe. “I don’t do that.”

She insists that Bumble’s culture of positivity is the engine behind the team’s productivity. In July, Bumble launched SuperSwipe, its most recent monetization effort. For $1.99 a pop, users can reinforce their interest in a match by pressing a heart sign over his or her profile picture (it’s similar to a Tinder feature, Super Like). Overnight, SuperSwipe turned the company into the 29th most-profitable app on iTunes, a 35% increase from its previous position. Next year, Bumble will launch in-app advertising that will be tailored to users. The app will give you the chance to swipe right on pizza, for example, before offering a coupon to the pizzeria around the block.

Even as Bumble expands, it could be a long time before it reaches the scale of its contemporaries. It faces stiff competition from the likes of 22-year-old dating site Match.com and Tinder, which has nearly 2 million paying subscribers. And LinkedIn probably doesn’t consider BumbleBizz a threat. But in giving users a new set of guidelines for how to relate to one another—both socially and professionally—Wolfe is asking us to reset our expectations for such interactions.

On this day, Wolfe’s team is workshopping new billboard ads for Bizz; “What does your Dad do? What does your Mom do?” is a top contender. Wolfe’s own mom is a brand ambassador who has spent the past six months recruiting the over-50 age group at various events in the Santa Barbara, California, area. As for her dad—Wolfe’s parents divorced when she was 17—she has a story about him. Wolfe tells her team that she called him recently to share news of Bumble’s rising revenue: “And he said, ‘Well, good for you, now why don’t you just leave it be? Get a CEO in there and take care of [your husband] and enjoy your life.'”

The room of women (and three men) groans, as Wolfe laughs and throws her arms up in mock outrage. “We need more users,” she says. “Clearly our job isn’t done yet.”

Current Events Stressing You Out? Do This For A Saner, More Focused Workday

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Last week’s solar eclipse was greeted with widespread reports about the dollar-value of lost productivity from people scurrying out of their offices to watch the moon pass in front of the sun for 40 minutes or so. But whatever deficit that amounted to likely pales in comparison with the impact of recent news cycles.

Missile tests in North Korea, presidential tweet-storms, and violent confrontations between white supremacists and counter-protesters have made it hard to look away from the headlines during an average workday. If you’re concerned that your focus is slipping and your work performance is suffering as a result of the stress induced just by keeping up with current events, well, join the club–but don’t despair. Here’s how to put it all in perspective and a few things you can do to stay sane, even-tempered, and productive.

It’s Not You, It’s Your Brain

Before you work on regaining your focus, you need to let yourself off the hook a little. It’s not actually surprising or unusual that so many people have been riveted by attention-getting events, whether out there in the solar system or down here on Earth. The human brain is captivated by novelty. It’s normal to pay attention to things that are out of the ordinary and hard to explain. Things that don’t happen often should generate excitement, discussion, concern, or debate as the situation warrants.

When life gets more unpredictable, we’re psychologically wired to fixate on those changes and think harder about them. Why? Simple: Because our brains are trying to make the world more predictable again. Certainty equals security; when we can reliably predict what is going to happen, we can plan for it and act accordingly–in many cases by falling into routines and habits, which we can follow more or less on autopilot, without devoting so many mental resources.

Related:Your Brain Is On Autopilot More Than You Think–Here’s How To Wake It Up

So, if you find yourself sneaking too many glances at your social media feeds these days while you should be working, at least know that you’re in good company. Don’t let guilt or the worry that your focus is steadily slipping out of your hands get you even more worked up. Then try this:

Write It Out

One of the easiest things you can do to cope with any stressful event is to write about it. Lots of research has shown that when we’re stressed or anxious about something that’s going on in our lives, journaling and talking about what’s going on and our feelings about that can be therapeutic.

This expressive writing works for a few reasons. First, it helps to weave events that seem upsetting and inexplicable into a story that feels a little more comprehensible. That lowers your anxiety about those events and makes you less likely to obsess over them during the workday. Second, writing also helps to put the events outside of you. It’s easy to read alarming headlines these days and feel affected personally by the news, and it only makes things worse when national or global events are largely out of your control.

The brains keep coming back to thoughts that it thinks you might forget if it weren’t to recirculate them through your conscious mind periodically. This, of course, can be exhausting. But when you have written something out, your brain knows where you can go to get back to that information if you need it. As a result, it won’t feel the need to keep the information you wrote about active in your memory.

Manage Your Digital Distractions

Easier said than done, right? News sites and social media are available 24/7, which makes them hard to not continuously refresh, especially when they’re right at your fingertips all workday. But try to remember that stories in the news unfold over time, and most of them don’t require that you keep up with the latest details as they do so. In fact, the initial reports of any incident are often confusing and incomplete as people try to gather information and make sense of what happened.

So there’s a real benefit in engaging with the news cycle only a couple of times a day rather than every hour or two. The easiest way to do that is to control your own IT environment. Block the news and social media sites you visit most often–and yes, start with those, not the ones you think you can most easily live without. (There are a few helpful apps in this roundup that can help.) Turn off push-notifications for news apps, then put your cell phone in your desk drawer where you can hear it ring or vibrate, but can’t just it easily when the urge strikes.

It’s a low-tech solution and it takes some willpower, but if you can stick with it, you can train yourself to rush to your phone less frequently. The less often you check the news, the less often you will feel you need to check it.


Related:The Six-Step Process To Train Your Brain To Focus


Do Some Teamwork

One of the reasons people obsess over troubling news events is because we do so much of our work alone. Even in open office environments, there are long stretches of the workday where almost everyone is alone together, staring at a separate computer screen.

Humans are social animals. Our brains are wired to engage with others and to achieve goals together. Even if you’re anxious or stressed about something going on in the world, it’s much easier to concentrate on what you’re doing when there’s a whole group that’s engaged in it. You don’t have to rely strictly on your own motivation to stay on task–draw on the energy of others to help you.

When you find yourself anxious about current events, organize an impromptu team meeting. Start that group project you and your colleagues have been putting off. At a minimum, instead of than clicking through to that fifth or fifteenth distressing news article, close the window and head over to your coworker’s desk. You’ll both be grateful.

Here’s What Happened To My Productivity When I Started Eating Breakfast

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I haven’t eaten breakfast in years.

Since I work from home, I usually just get up and out of bed, make a cup of coffee, and then start working until mid-afternoon when I eat lunch. I know this flies in the face of the conventional wisdom that “breakfast is the most important meal of the day.” However, despite this claim being passed down from generation to generation, scientists have yet to come to a conclusion that this advice is true. Matter of fact, a recent study found that there were no discernible health benefits between people who ate breakfast and people who did not. Further, the “breakfast is the most important meal of the day” anecdote seems to have been hijacked for commercial gain by lobbyists who had cereal to sell in the late 19th century.

So is the importance of breakfast just a myth? “The jury is still out on that,” says nutritionist, hypnotherapist and life coach Kimi Sokhi. “There are no conclusive long-term studies in adults that prove that breakfast is ‘the most important meal of the day’. However, there are many studies that show that children and teens benefit greatly from a good, healthy breakfast. Kids that eat single or double (one at home and one at school) breakfasts daily have higher IQ and perform better at school.”

So maybe mom’s conventional wisdom isn’t wrong. If eating breakfast won’t make you healthier, maybe it will at least make you more productive. In order to find out, I spent two weeks eating breakfast every day (after abstaining for almost five years) to see if I’d get any kind of productivity boost. For my unscientific study, I continued to drink my normal morning cup of coffee, but I added typical breakfast foods like eggs, toast, fruits, and sometimes even sugary cereal. Here’s what happened:

I Instantly Felt More Ready To Start The Day

Sure, my usual cup of coffee always gives me a kick in the morning that wakes me up and helps me focus on all the work I need to get done, but when I added food, my morning jump-start felt less like a “kick” and more like an energy steadily growing in me.

“That’s not surprising,” Sokhi told me when I relayed my experiences. “Our brains need fuel to work. When you eat, you give your body and brain the fuel they need to operate.” And this food fuel is vastly different than the caffeine kick coffee gives us. “Coffee and black tea do contain caffeine, which stimulates our body into being more alert. However, the more you rely on coffee in the morning or throughout the day, the more you’re putting your body in a state of ‘fight or flight’ instead of its natural state of ‘rest and digest’.”

The fight-or-flight hormones that coffee stimulates are great if we need to outrun a bear, but not so great for normal all-day professional work. Sokhi says that if you want to get an even bigger breakfast boost, swap out your coffee for a large glass of warm lemon water with a teaspoon of turmeric. “Lemon juice is a great way to flush your system first thing in the morning. It also helps detoxify the liver.”

Not All Breakfast Foods Are Created Equal

On days I had a bowl of cereal (my favorite is Reese’s Peanut Butter Puffs) I did feel really alert when I sat down and started working. However, I then usually found myself hungry again in a few hours and also felt tired and run down around the same time, which led to me constantly looking at the clock to see when I could bolt for lunch.

“That’s not surprising either,” Sokhi says. “Having sugar and refined carbohydrates does boost our blood sugar levels very high, but only to fall quickly, sending us into a sugar low. That leads us to have hunger cravings for more sugar and carbs. The same applies for any snack or meal. Ever notice how you feel sleepy after a very heavy pasta lunch? It’s the same principle.”

Matter of fact, Sokhi says if you aren’t going to eat a nutritious breakfast, you may be better off skipping it entirely. “Whether or not eating breakfast helps you is also largely dependent on what you eat for breakfast. Skipping breakfast would be preferred than having a bagel or a donut. A sugary breakfast full of refined carbohydrates is not the fuel your body needs first thing in the morning.”

The Best “Productivity” Breakfast Foods Are Proteins And Complex Carbs

When I switched from those delicious sugary cereals to more nutritious foods like fruit, oatmeal, or eggs and whole wheat toast I didn’t get that “awake kick” I got when eating cereal, but I still felt more ready to start work. I also noticed I didn’t get that sluggish feeling or get hungry again until well in the afternoon, which enabled me to concentrate more on my work.

“That makes complete sense,” says Sokhi. Having a healthy, balanced meal with fruits, vegetables, protein, and healthy fats will keep you full for a lot longer and give you sustained energy for several hours instead of a sharp sugar spike.” As for what to eat, Sokhi says a combination of proteins and complex carbohydrates is ideal for breakfast. That includes things like eggs, Greek yogurt, fruit, oatmeal, and green smoothies. Just avoid the cereals with cartoon mascots. “A sugary breakfast with frosted flakes will spike your blood sugar levels and will likely lead to a sugar crash mid-morning, leaving you feeling tired and sluggish.”

I Felt Less Stressed

Perhaps the biggest change I noticed to my productivity when I started eating breakfast was that I felt both less stressed and overwhelmed at the tasks that laid before me each day. I still had the same amount of tasks to complete as I normally did, but the internal chaotic mad dash to finish them didn’t materialize in my mind. Sokhi says this is the most interesting of my observations–yet no surprise once you understand the science behind how food fuels our brain and affects our mental state of mind.

“Food can greatly impact our moods and mental health. When our body and brain are starved, we can start of feel low in energy, foggy, and easily overwhelmed,” she notes. “Our brains need glucose to survive, and when you skip a meal (such as breakfast) and your body goes into starvation mode your cognitive function along with attention and memory take a nose-dive. Our mood is also affected when we skip meals. Ever felt ‘hangry’ when you haven’t eaten all day? Our neurotransmitters that impact mood are affected when meals are skipped, so it’s not surprising that having a healthy breakfast leads you to feel more in control and less overwhelmed in related to your tasks at hand.”

So, after two weeks of eating breakfast again, I’m a believer in its positive effects on my productivity–as long as I’m eating nutritious breakfast foods. But as I found, eating a nutritious breakfast can take no more time to prepare than that bad bowl of sugary cereal does.

“Breakfast doesn’t need to be a culinary production,” Sokhi says. “You can soak oats the night before, or make a smoothie in a few minutes in the morning. Hard-boiled eggs can be stored for up to a week. There are many ways to quickly grab breakfast in the morning without spending too much time in the kitchen.”

So there you have it. No more excuses. Start eating the right kind of breakfast if you want to be more productive because, while science may not have proven it’s the most important meal of the day, it’s an essential one if you want to get off to a productive start.

Can This Smartwatch Save Fitbit?

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The wrist is a tough piece of territory. Aside from “because it’s cool,” smartwatches haven’t presented a compelling use case to most people, who are pretty happy with what their phones offer (including, of course, a clock). Sales have been tepid in the category even three years after the Apple Watch emerged. Until recently, the situation has been much better for smartwatches’ cheaper cousins, fitness trackers, which sell over twice as many products globally–happy news to fitness tracker granddaddy Fitbit, until recently.

This year is more of a slog, with sales of fitness trackers expected to shrink for the first time. Global fitness tracker sales were on a steady rise until last year, to 49.2 million devices sold, says IDC, but this year, it expects that number to fall to 47.6 million. That’s still a lot more than the 30.7 million expected for smartwatches, but that newer category is growing fast, up from 20.5 million last year.

Fitbit is feeling the burn: It posted a $146.3 million loss for 2016 and earlier this month reported that, despite healthy growth in Asia, its second-quarter revenues in the U.S. had shrunk by 55% to $199 million. Sales of Fitbits are way down, too. Last year, it sold 5.7 million activity trackers during the second quarter. This year that figure dwindled to 3.4 million. (Fitbit says it’s sold 67 million fitness trackers since the company’s inception; the Charge 2 is its most popular wearable right now.)

The company positions its long-promised smartwatch, the Ionic, as the next step in fitness and health tracking, calling it a “a health and fitness first platform.” But in a world of dwindling fitness band sales and growing numbers of Apple Watches (which for a time outpaced Fitbits in sales), the new watch tells of an existential moment for the company. Facing competition from Apple, Samsung, and a mess of models based on Google’s Android Wear OS, Fitbit needs to expand market share. To survive, it has to find a way to put more digital bands–whether they are called fitness trackers or smartwatches–on the wrists of the masses.

The Ionic has roughly the same dimensions and weight of the entry-level (38 mm size) Apple Watch Series 2. Starting at $300 when it goes in sale in October, the Ionic will be $69 cheaper than its Apple rival. And it’ll boast, naturally, a fitness tracker’s DNA. Its 1.42-inch LCD touchscreen can go extremely bright (the same 1,000 Nits as Apple’s) to compete against sunlight. But in my brief time with the Ionic at Fitbit’s San Francisco headquarters, its LCD didn’t seem to match the color richness of Apple’s OLED screen. (Its 348 x 250 resolution is roughly comparable, however.) Comparisons to the Apple Watch could all change next month, however, when the company is expected to introduce its third-generation model.

Fitbit’s LCD shows not only stats but also animated demonstrations of exercises for user-customized workouts in the new Fitbit Coach app. Ionic is waterproof (down to 50 meters, like the Apple Watch 2) for swimmers and has built-in receivers for the GPS and GLONASS satellite location services (like Apple), eliminating the need for a smartphone when self-mapping. A new feature called Run Detect senses movement and turns on location tracking only when needed. With GPS/GLONASS on or music playing, the battery runs down in 10 hours; otherwise, Ionic achieves over four days of battery life, says Fitbit. That’s more than twice what Apple promises.

The Ionic’s large color screen can display instructional GIFs of exercises. [Photo: courtesy of Fitbit]
For the Ionic to succeed, it has to be a top-notch fitness tracker that stands well above competitors to earn its premium price. “Over the past couple of years, the market has been overrun by a number of me-too copycats,” says Ramon Llamas, research manager for wearables at IDC. “Once they do everything about the same, you run the risk of it becoming just a commodity.” Both Nike and Jawbone got out of the fitness tracking business for that reason, says Llamas.

To keep growing, fitness trackers have to keep providing new insights, according to Llamas. “Because once you’ve nailed getting your steps enough times, what is the next incentive?” he says.

Fitbit says that the Ionic evolved from its fitness bands. James Park, the company’s cofounder and CEO, says it was the result of having too many cool sensors and other features to squeeze into a standard fitness band. “The only way we could do that was in a larger form-factor device than a traditional tracker.”

But this is smartwatch territory, and Fitbit has equipped the Ionic with a music player, an NFC chip for wireless payments, and an operating system called Fitbit OS supporting third-party apps. (Fitbit refuses to say if its OS is based on Linux or some other technology, but apps will be Java based.) Fitbit purchased two companies in 2016–foundering smartwatch pioneer Pebble (for $23 million) and mobile payments startup Coin (for an undisclosed amount)–to make it happen. Like many fitness trackers and all smart watches, Ionic also displays alerts from Bluetooth-connected smartphones (running Android or iOS), such as caller ID and calendar reminders.

One clear sign that the Ionic is not gunning for Apple: It doesn’t have a cellular connection for making calls or accessing the net, which is all but certain to be an option in the next Apple Watch. (Some lower-priced phones, such as the $192 ZTE Quartz also have cellular modems.)


Related:Will the new Apple Watch finally make smartwatches a mainstream thing?


The Ionic is waterproof down to 50 meters. [Photo: courtesy of Fitbit]

Payments, Apps, And Looks

The Ionic might be a tough sell if it were simply an enormous fitness tracker, but it offers quite a bit more. A built-in music player with 2.5 GB of storage holds about 300 songs–eliminating the need to bring a smartphone along on a run. It can store both files loaded from a computer over Wi-Fi or downloaded through a phone with a Pandora Plus or Premium account (starting at $5 per month). Fitbit is launching a wireless headset, the $130 Fitbit Flyer; but the Ionic works with any Bluetooth headset or earbuds, such as Apple’s $159 AirPods. (A voice-guided version of the Fitbit Coach app is coming in 2018.)

Fitbit’s new Flyer wireless headsets come in gray and deep blue. [Photo: courtesy of Fitbit]
Fitbit believes that wireless payments will be another killer feature: It snapped up Coin to make that happen. “I wouldn’t mind being able to grab a cup of coffee or a smoothie after I have a workout,” says Llamas. “And . . . I don’t usually carry my wallet when I go running.”

In acquiring most of Coin, Fitbit got a payments service, now dubbed Fitbit Pay, that will let the Ionic take the place of an Amex, MasterCard, or Visa credit card. Fitbit is also bringing on banks–announcing deals with Bank of America, Capital One, HSBC, and US Bank, among others–so the Ionic can also stand in for debit cards. Including the payments chip is mostly staking territory for future applications. “Here in the United States, the adoption of mobile payments is still rather low, almost appallingly so,” says Llamas.

Aside from its built-in software for fitness tracking, music, and other core features, Ionic launches with four apps from other providers—Accuweather, Pandora, Starbucks (for displaying a QR code to make purchases), and the Strava social-sharing fitness tracker service. A few apps in the works for later this fall include Adidas All Day, Flipboard, Nest, and Surfline. All the initial apps will be free, and it’s not clear if any future ones will be paid, although many will likely be tied to subscription services, as Pandora is.

The minimalist Ionic is a stand-alone music player, launching with support for downloads from Pandora. [Photo: Sean Captain]
None of the apps for Pebble’s devices will be able to run on Ionic, but Fitbit hopes that Pebble developers will embrace its device. “A lot of the Pebble DNA is in Ionic,” says Park. From Pebble, Fitbit inherited a software development kit that lets programmers write Java-based apps in an online coding tool. “You can just fire up a browser and go to a URL to fire up a developer environment,” says Park.

Coming up with compelling apps is a challenge for all smartwatches, says Llamas. “Not a lot of them solve the question of, ‘How is this going to help me?'” he says. Ionic being foremost a fitness tracker may lower the pressure on Fitbit to dazzle buyers with a vast app collection, although attracting Pebble developers could help with that. “When I look back on Pebble, there was a lot to like about it,” says Llamas. “A lot of the apps weren’t half bad.”

Another continuing challenge for smartwatches, according to Llamas, is aesthetics. “People want a watch that looks like a watch,” he says, calling traditional watchmakers such as Fossil more design-savvy than tech companies like Apple and Samsung. That includes a round shape and virtual watch faces that resemble the analog kind. Skeuomorphism–digital imitation of the analog world–is still popular with watch buyers, he says.

James Park disagrees. “For us the decision was driven by function more than form,” he says. “If you think about the digital age and the display of information . . . actually a rectangular form factor is better for that.”

In 2015, Fitbit hired HTC’s VP of industrial design Jonah Becker to take the same role at Fitbit and build an in-house team; the Ionic is Fitbit’s first fully homegrown creation. Becker is known for leading the design of HTC smartphones and the Vive virtual reality headset, which, like most boxy VR gear, put function far above form.

The Ionic is well constructed, with a good fit and finish. Its aluminum unibody doubles as an antenna for GPS and Bluetooth. Unlike my Fitbit Charge 2, with a heart-rate sensor that pokes into my wrist, the wide, flat underside of the Ionic sat comfortably against my skin. But while slick looking, the metal box does not represent a breakthrough in design.

Fitbit tradition continues in the plethora of configurations. There are three finishes for the main unit–orange, silver, and graphite. The $300 entry-level price (technically $299.95) offers rubbery bands in various shades of gray. Sport bands, including orange and lime-green options, are a $30 upgrade. Two leather bands–brown and “midnight blue”–go for $60 each.

Fitbit offers plenty of options for color and type of band, from formal to sport. [Photo: courtesy of Fitbit]

The Health Tracker

Fitbit has long been pushing beyond reporting basic metrics like number of steps taken and heart rate, trying to ferret out bigger health insights from the data it collects. The company says that 95% of all National Institutes of Health-funded studies that include wearable devices use Fitbits.) Here is where Fitbit’s decade of user data helps it develop and test features that provide deeper insights than new device makers can.

Take the Relax Guided Breathing exercise feature, introduced with the Charge 2 tracker in fall 2016. Anyone who’s tried meditation knows that slow, deliberate breathing helps reduce stress. Fitbits don’t have sensors to directly measure breathing rate, but it found a way to utilize the heart rate sensor.

“It’s a well-known phenomenon that, if you breathe deeply, you can see a variation in the inter-beat interval, the time between heartbeats,” says Subramaniam Venkatraman, director of research algorithms. The routine begins by measuring your normal heart rate to calibrate the exercise to your fitness level. “The right rate for phased breathing for someone who is an athlete or does yoga, is not the right rate for someone who is not as active,” he says.

The relaxation app is tuned to the user’s fitness level. [Photo: courtesy of Fitbit]
In March, Fitbit introduced a new band, the $150 Alta HR, that uses the heart-rate sensor for another purpose: to track sleep. (Software upgrades brought the capability to some other models, such as the Charge 2.) The new Sleep Stages feature measures the variability in heart rate to determine the breakdown of sleep stages–such as light, deep, and REM–that wearers get each night.

Ambitions are especially big in terms of medical insights: The watch is equipped with sensors for future applications that Fitbit hasn’t even fully figured out yet. “What we realized a few years ago, as [we] started getting more integrated into the healthcare ecosystem, trying to address more serious and chronic medical issues, is that it’s going to require the development and deployment of more advanced sensors and richer displays,” says Park.


Related:The Sleep Science Behind Fitbit’s New Alta HR Fitness Tracker


Alongside a sensor that measures heart rate, the Ionic has Fitbit’s first relative SpO2 sensor, consisting of two lights and receivers that analyze the color of blood to determine its oxygen content. Despite this engineering investment, the SpO2 sensor will be useless when the Ionic debuts in October. Fitbit’s data science team has theorized several things it can do with the data in later software upgrades, such as diagnosing sleep apnea, in which people briefly stop breathing during sleep. “It’s one of the most common causes of sleep disruption,” says director of research algorithms Conor Heneghan, who lead the development of the sleep stages feature. When people miss a breath, the blood oxygen level drops, as does the heart rate. Heneghan thinks Fitbit can use the Ionic’s sensors to pick up the changes and clue in users that they may have apnea.

Fitbit tried several different configurations to squeeze all the sensors onto the underside of the Ionic. [Photo: Sean Captain
Another future Fitbit feature could be looking for signs of atrial fibrillation, or AFib–an irregular heartbeat caused by a quivering of the atria, the two upper chambers of the heart. Venkatraman thinks that Fitbit will be able to use its heart-rate monitor to find signs of AFib and alert users that they should get their heart checked. It’s currently taking part in a study with Georgetown University to see if the PurePulse technology and algorithms that Fitbit uses on several of its trackers are up to the task.

“I’m all for more sophisticated [fitness] tracking,” says IDC’s Llamas. “If some platform is able to track my progress over a number of years and put together a profile of me and then be able to say later on, okay, based on what we know about you, Ramon . . . we can make better predictions about how you are going to do in the future.”

To work at this level, Fitbit needs not only a lot of data for each user, but a lot of data for a lot of users. The pool of (anonymized) user data is what has allowed Fitbit to create new services.

“We got data from a lot of users, and what we saw was these abnormalities in the heart rhythm,” says Venkatraman, about the origins of the AFib detection work. “In parallel, we started to get reports from people in the wild [saying], ‘Hey, we saw that our heart rate had gone really high, so we went to our doctor, and our doctor ran a test and found that we had atrial fibrillation or some other cardiac issue.'”

By providing that info to Fitbit, customers are clueing it into relationships between data patterns and medical conditions–in this case, heart rate and AFib. Other customers have been recording the specific exercises they do. Fitbit already has a capability called SmartTrack that uses the device’s motion sensors to recognize activity types like running or swimming.

But users are providing data that may further refine the feature. “A fraction of our users would sometimes label their data,” in their fitness app, says Venkatraman. “They would say, ‘I went and played soccer, or I went and danced, or I went and lifted weights.'” Users were labeling training data–an essential element for machine learning AI. By collecting enough sensor data labeled for a corresponding activity, such as dancing, Fitbit may be able develop an algorithm to recognize when users are dancing and provide more fine-grained fitness insights.

The company reported 23.2 million active users at the end of 2016, providing oceans of anonymized data collections, such as over 5 billion nights of sleep, 82 million hours of heart rate, and 160 billion hours of exercise. And for years, the company has sold devices to companies in a bid to improve employees’ health: The devices are used in about 1,300 corporate health programs. Customers with United Healthcare can even earn $1,500 in rewards for meeting fitness goals. (Fitbit says it has refined its data analysis tech to foil old cheat techniques like strapping fitness bands to dogs.)

In a world increasingly rich in AI-based services, those with the most data to train the services win. As Amazon’s legions of customers make its Alexa assistant smarter by chatting with it, Fitbit’s multitudes of sporty users increase its fitness prowess just by moving. With its tried-and-true set of motion, heart-rate, and now blood oxygen level sensors, Fitbit’s Ionic watch could further fortify its data expertise and its lead in fitness. That distinguishes Fitbit from its me-too rivals–at least for now.


Organic, non-GMO Amazon Echoes are already on sale at Whole Foods

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You can call Jeff Bezos many things; efficient is surely one of them.

The effects of Amazon’s $13.7 billion acquisition of Whole Foods–announced less than three months ago and closing today–are already being seen by the public. On Twitter, people began to notice new items for sale on the Whole Foods floor–namely, Amazon’s Echo devices. There are also, reportedly, many price cuts already in effect.

What other big changes will be in store for the bourgeois supermarket? It’s unclear, but there are surely more on the horizon.

Try These Resume Templates For Every Stage Of Your Career

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You know you’re supposed to tailor your resume for every job you apply to. But while that’s true, there are a few changes you can make to your resume depending on your current career stage or the one you’re on the cusp of breaking into. Before making smaller adjustments to suit a given job description, these are a few tips worth considering to update your resume according to your career stage.

Entry-Level (New To The Workforce)

Tip 1: Write an strong career objective. Some resume experts advise jobseekers to steer clear of objective statements, but it’s more likely to help than hurt you when you’re just starting out and might be short on professional experience. The key is to write a new one for each resume you send out. They’re meant to be directed at your target company; a general one can sound vague and meaningless, and shows the hiring manager you’re just sending out applications in bulk and hoping one sticks. A thought-out, personalized career objective makes you look like an applicant who’s serious about the opportunity to work there. Your career objective should be three sentences max:

  • a self-introduction that highlights your strongest attributes
  • a clear statement about the position you’re applying for (can be taken directly from the job listing)
  • a sentence that highlights how your skills (and experience if you have any that’s relevant to the job) make you a great fit for the company
Click to enlarge. [Image: via Resume Companion]

Related:A Former Google Recruiter Reveals The Biggest Resume Mistakes


Tip 2: Put your education sectionfirst–particularly if you’re straight out of school and don’t have much relevant work experience. It should also be more comprehensive than someone with significant professional experience, because you’re using academic prowess to market yourself. However, if you think your work experience is a stronger selling point than your educational background, list that first instead. It’s important to remember that an employer won’t necessarily read your entire resume– so do not save the best for last.


Related:This Is The Part Of Your Resume That Recruiters Look At First


Why it works: The first tip works because it shows a willingness to go the extra mile, something that many entry-level applicants won’t dare to do. And the second tip is great early training in a crucial lesson that many candidates don’t learn until later in their careers: resumes are malleable–there’s no set formula–so you need to construct them in a way that shows off your strongest qualities.


Related:The Ultimate Checklist For Digitally Upgrading Your Resume


Associate-Level (3–5 Years)

Tip 1: Use a “professional profile” to introduce yourself. Riffing on the objective statement, this short, introductory section is a bit more targeted and outcome-driven. It should include four sentences or bullet points highlighting the following:

  • your most relevant experience
  • your area of expertise
  • your most relevant skill sets
  • one significant career achievement

Tip 2: Next, add an abbreviated education section, followed by a “core competencies” section. Your education is still worthy of note if you’re applying for an associate-level role, but it should be a surface description: your degree, university, year, and maybe a small highlight (Dean’s list, magna cum laude, etc.) right below it. But that’s it–don’t get fancy.

Next, your “core competencies” should be a three-columned, bulleted section that lets employers quickly assess what you’re capable of. This section can stand out because of the formatting, so make sure it’s filled with great selling points. For instance, if you’re applying for an IT job, include “HTML” and “JavaScript.”

Click to enlarge. [Image: via Lauren McAdams]
Why it works: The professional profile is a solid option for an associate-level resume because it immediately highlights concrete, quantifiable data on what you’ve done so far in your career. That gives the hiring manager a better idea of what you’re bringing to the table before even scanning through your job experience at individual companies. And the reason the “core competencies” section works is because it makes you seem highly qualified, even though you may lack significant amounts of experience. It also makes your resume stand out because these key bullets are easy to remember, giving the hiring manager multiple positives to take with them into the interview stage.

Mid-Career

Tip 1: Add a summary of qualifications. You can’t go wrong with either a professional profile or a summary of qualifications to kick off your resume if you have adequate experience. However, the latter is great if you have a decorated career in a particular field. It’s a six-bulleted resume introduction that gives you a chance to quickly reveal the following:

  • your authority in a certain area (experience and major skills in a field)
  • your creativity/problem-solving abilities (using your best relevant example)
  • your productivity (an example of how you boosted efficiency or saved time or money)
  • your ability to succeed (list a relevant, notable award or career milestone)
  • your management skills (the number of people you’ve trained or managed, or any examples of leadership prowess)
  • your communication skills (with customers/clients or within your own company/team)

This is an effective tool because it quickly creates the image of a multifaceted candidate who can succeed in a variety of ways. It makes you appear dynamic, and quickly conveys a degree of competence that isn’t always discernible from a career objective. Plus, by mid-career you might be considering a larger career change, so putting the emphasis on your skills and expertise, rather than just the last role you held, is a smart way to appear adaptable.

Click to enlarge. [Image: via Resume Companion]
Tip 2: Fine-tune your professional experience section. All the previous tips and templates focus on sections to add to the top of your resume before you get to your work experience. But at mid-career, you’ve built up enough expertise that hiring managers will likely scrutinize it more carefully. These are a few things to do:

  • Use three to five bullets for each position. This will force you to think of your most impressive accomplishments and handled tasks)
  • Start each bullet with a strong action verb like “implemented,” “coordinated,” etc.
  • Put your current job in the present tense and your past jobs in the past tense. You should really do this on every resume, but lots of people forget to, and it just looks sloppy not to nail this by mid-career.
  • Quantify, quantify, quantify! Be specific and use as many numbers as possible.
Click to enlarge. [Image: via Lauren McAdams]

Why it works: At this point in your career, your experience section needs to be beefed up. You’re not new to the workforce, so you can’t afford to leave your resume bare or boring. Unlike an entry- or associate-level candidate, candidates at this level are expected to have concrete skills they’ve spent a while developing, so both of these tips help you put those on display.

Senior Level

Tip 1: Establish your leadership credentials. If you’re applying for a senior-level position, it’s important that your experience and effectiveness as a leader are apparent early on. This is a good time to refurbish that “professional profile” section–just keep it brief. In just a sentence or two, you should mention:

  • two key adjectives that explain your key work competencies (try to align them with what you think your target company is looking for)
  • the position you’ve been working in
  • how long (in years) you’ve been in that role
  • your most impressive quantifiable accomplishment
Click to enlarge. [Image: via Lauren McAdams]

Tip 2: Then add a “demonstrated achievements” right underneath it. As someone applying for a leadership role, you want to be able to quantify your experience clearly. Using percentages, dollar totals, and time frames (in months or years) will help you make your case. Check out how this executive used 10 numbers in only two bullet points–if you can achieve this type of quantification, your senior-level resume will make an impact:

Click to enlarge. [Image: via Lauren McAdams]

Why it works: Both of these sections can help you avoid getting carried away with your resume’s length. A two-page resume is okay for a senior-level applicant, but only if they have adequate relevant experience. Three pages can be fine under some circumstances for executive roles, but they better be a great three pages filled with quantifiable information, concrete skills, and super-relevant details. Otherwise, err on the side of one page, quickly framing your leadership chops followed by your data-backed accomplishments–all before a hiring managers digs into the details of your work history.


Geoff Scott is a career adviser and resume expert at ResumeCompanion, where he provides thorough advice to help aspiring job seekers gain an edge in the competitive American job market.

Read the ACLU’s full lawsuit against Trump over his transgender military ban

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The American Civil Liberties Union filed a lawsuit today challenging the constitutionality of the Trump administration’s prohibition on transgender military service members. In a legal complaint, the civil-rights group says banning transgender individuals from serving in the military violates the U.S. Constitution’s guarantee of equal protection and due process. It accuses Trump of illegally singling out transgender men and women based on “myths and stereotypes” about an already-disadvantaged group.

Josh Block, an ACLU senior staff attorney, released the following statement:

“Each and every claim made by the President Trump to justify this ban can be easily debunked by the conclusions drawn from the Department of Defense’s own review process. Allowing men and women who are transgender to serve openly and providing them with necessary health care does nothing to harm military readiness or unit cohesion. Men and women who are transgender with the courage and capacity to serve deserve more from their commander-in-chief.”

Trump abruptly announced the ban on Twitter a little over a month ago. The ACLU’s lawsuit names the president and several members of his administration, including Defense Secretary James Mattis. You can read the full legal complaint here.

Beck’s Lyrics Videos Are On Another Level

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Beck has a new music video. It’s not a music video, it’s a lyric video, the cheap version of a music video that artists increasingly upload to their YouTubes when releasing a new song: an animated lyric video is way better than a simple album cover for conveying that poetry, captivating those listeners, and racking up those views. But there is nothing cheap about Beck’s lyrics videos. No, no. They are very, deliciously, expensive.

That was directed by Jimmy Turrell with animation by Drew Tyndell and Rhiannon Tyndell, and comes from an album due in October called “Colors.”

Here’s another one from last year, with art direction by Braulio Amado and animation by Antonio Vincentini, called, fittingly, “Wow.”

In a quieter, folkier mood, here’s a lyric vid for Morning Phase, for which Beck robbed Beyoncé at the Grammy’s for Album of the Year.


RelatedTaylor Swift Breaks Her Social Media Silence With A Mysterious Video 


And “Heaven’s Ladder,” from his experimental Song Reader, an often gorgeous 2014 album that he thankfully chose not to record:

These Maps Show Which U.S. Streets Are Named After Confederate Leaders

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In Atlanta, the city is considering renaming Confederate Avenue. In Charlotte, North Carolina, the mayor wants to rename Stonewall Street, named after Confederate General Thomas “Stonewall” Jackson. In Hollywood, Florida, local commissioners had a preliminary vote in July to rename streets named after the Confederate generals Robert E. Lee, John Bell Hood, and Nathan Bedford Forrest, who was also the first grand wizard of the Ku Klux Klan.

Throughout the South, there are more than a thousand streets named after Confederate leaders. A map from historian Caroline Klibanoff shows them by state, side by side with streets named for civil rights leaders.

“I’m from the South, from Atlanta, originally,” says Klibanoff, digital public historian at Northeastern University. “I’m a historian, and I’m very interested in the stories that we tell about ourselves–beyond the official story and the official record, what are the stories that people are really interested in, and on top of that, what does the data say. This was a way to gather the data into a visualization that would allow people to see their own place in the story. It’s a very local type of data, so that provided a good place to start.”

The maps may not be fully complete. Klibanoff searched through 6.8 million street names using a list of Confederate names such as Buckner, Braxton, Bragg, and Robert Lee, but didn’t include “Lee” alone, since a Lee Street might conceivably be named for someone else. John Calhoun–a former U.S. vice president who died before the Civil War, but whose face was on Confederate currency and who argued that slavery “was a positive good”–was not included because he had a role that went beyond his posthumous association with the Confederacy.

Confederate street names are also found outside the former Confederacy; even Alaska has three streets named after Confederate leaders. In Brooklyn, New York, the Army is under pressure to rename Stonewall Jackson Drive and General Lee Avenue at Fort Hamilton, a military base. In San Diego, Jefferson Davis Highway still has street markers (the highway, promoted by the United Daughters of the Confederacy in the early 1900s, was initially planned to stretch from the Pacific to Arlington, Virgina; though it was never completed, pieces of it still cross the country).

“I think that the work that was done to unite the country after the Civil War allowed the country to turn a blind eye to what the Confederacy was really about,” says Klibanoff. “As a way of allowing these memorials to stand, it kept the peace between the north and the south that had been the confederacy and the union. But in reality that was allowing this agency of white supremacy and slavery to persist as an okay thing to defend.”

In another map, Klibanoff shows streets named “Dixie,” after the nickname for the South.

Next, she hopes to build a bigger project called the Digital Atlas of Southern Memory that shows how street names change with each new census, and that will also include monuments, names of schools, churches, and other memorials.

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